L. T.

Affiliate Services, Marketing & Sales Manager

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Freelancer expert in Sales & Marketing

About me
Licentiate in Radio & Television Direction and Production, in addition, Technician in scriptwriting of Belgrano University, with university studies in Communications, Marketing and Advertising a Master in Strategic Marketing and another one in Political Marketing; and a vast professional experience in high responsibilities positions such as Accounts, Marketing and Sales Manager of prestigious companies, project leader, investigator, producer and scriptwriter. Proven abilities in creation, management and promotion of marketing and communication plans, in resources administration, in making businesses with advertisers, license of tv programmes rights and media planners, as well as management of work teams.
Broadcasting award winner.

Specialties: VOD / OTT / Marketing / Creative / Media Industry / Sales / TV Production ///
Work history
* DLA, Inc. (Entertainment): Responsible for the regional accounts in the B2B and B2C Affiliate Services, Marketing and Sales unit. Providing support and acting as a link between the affiliate and various business units DLA (VOD, PPV, SD & HD linear channels) in its different areas: sales, marketing, programming, content delivery, communication, legal, IT and all operational aspects of the business, so that services are carried out properly and on time to affiliates in the Southern Cone region: Argentina, Chile, Uruguay, Paraguay and Bolivia. Support for the brand management of the company´s products and major Hollywood Studios (Fox, Universal, Paramount, Disney, Sony, MGM). Responsible for the planning, executing and monitoring of communications and marketing campaigns starting from the official brief to the final report. Brand activation. Responsible for the relationship with suppliers ATL and BTL. Responsible for the training of the sales force and call centers. Among the members who are under my coordination we can find: Claro of Argentina, Chile, Uruguay and Paraguay, Telefónica of Argentina and Chile, Grupo Vi-Da, Telecom Argentina, Cablevision Argentina, TCC Uruguay, Montecable Uruguay, Nuevo Siglo Uruguay.