Roberto K.

Experienced, innovative and results-oriented marketing executive with demonstrated ability to anticipate business opportunities and strategically build brands through effective management of available resources. Proven team builder with strong interpersonal and people development skills. Founding Partner at Book Company & Strategic Marketing free-lance consultant.

* Book Company S.R.L. : Management buy-out of Scholastic Argentina.

* Scholastic Argentina, subsidiary of Scholastic Inc., the world’s largest editor and distributor of children’s books. Strategic development for South Cone countries.
Managing Director: Responsible for start-up, strategic planning and business development.
•    Developed and installed new business models in over 2,000 private Schools.
•    Annual revenues - U$S 1.5 million
In 2008, Scholastic Inc. decided to close their operations in LA due to the international financial crisis.

* Shell Oil Company (Oil & Energy). Communications Mgr. : Responsible for corporate and brand image enhancement, development and implementation of marketing programs with South Cone countries, streamlining a retail network of 1,100 service stations. $15 million budget.
•    Generated a record market share through integrated marketing programs linked to Ferrari, including corporate advertising, promotions and PR activities.
•    20% savings through re-negotiation of agency contracts and improved media planning.

* Coca-Cola Argentina. Marketing Manager. Responsible for the development of all brands & projects covering strategic planning, creative, media planning/buying, advertising, promotions & sponsorships, research and packaging. Project development within Latinamerica. Staff of 14, with 4 advertising agencies reporting directly.

* British-American Tobacco (Nobleza-Piccardo).  Tobacco industry leader with sales over $1.4 billion, 2,500 employees and a distribution system covering 120,000 sales outlets.