Laura A. freelancer experto en Foursquare, SEO, Marketing

Laura A.

Highly organized Communications Specialist

Marketing y Ventas

Habilidades (Máximo: 5)
Sobre mí
I have 10+ years of experience in communications in PR agencies managing 10+ clients and TV (Bandeirantes group). Then, I started at Red Bull Brazil, based out of Sao Paulo.

My responsibilities include secure the implementation of the content production and distribution; Coordinate the moving images editorial brand communication trough all Latin American countries; Act as mediator between local markets and headquarters; Help spread the media business mindset towards the organization and establish a credible 360-degree media company; Work closely with countries and international leadership to refine communications content and ensure a consistent voice.

I enjoy sports, music and spending time with friends and family.
Historia laboral
08/2013 to 04/2017
Communications Specialist for Latin America
Red Bull Brazil – Sao Paulo
•    Secure the implementation of the content production and distribution.
•    Coordinate the moving images editorial brand communication through all Latin American countries.
•    Act as mediator between local markets and headquarters.
•    Help spread the media business mindset towards the organization and establish a credible 360-degree media company.
•    Work closely with countries and international leadership to refine communications content and ensure a consistent voice.
•    Internal communication activities, such as the production of corporate reports for Headquarters.
•    Area budget control and tracking expenses and monthly reports for the financial area.


11/2010 to 08/2013
Communications Analyst Brazil
Red Bull Brazil – Sao Paulo
•    Wrote original content for the official company website, as well as social media channels.
•    Prepare briefings for shareholder meetings.
•    Wrote press releases and media advisories for every event (culture and sports related). 
•    Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it.
•    Wrote and developed media kits for many events such as Red Bull Air Race and Red Bull X-Fighters (national and international content).
•    Strategic plan developer.
•    Internal communication activities, such as the production of reports and corporate reports, including Headquarters.
•    Control of area costs by tracking expenses and monthly reports for the financial area.


07/2010 to 11/2010
Advisor Communications and Public Affairs
Imagem Corporativa – Sao Paulo
•    Advice and Public Affairs for Roche Pharmaceutical.
•    Responsible for the areas of Rheumatoid Arthritis, Influenza and Virology.
•    Preparation of press releases, agendas, notes and organization of press conferences, congresses, and other activities.
•    Responsible for dissemination in the press industry, monitoring of events held locally and educational activities.
•    Established effective working relationships with clients and media representatives.
•    Tracked negative communication about the organization on websites and blogs and developed strategies for addressing it.
•    Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.
•    Working with products, events institutional and acting strongly together with the corporate communications area of the company.


07/2008 to 07/2010
Advisor Communications and Public Affairs
Approach Press – Sao Paulo
•    Account Coordinator for Museu do Futebol (Soccer Museum) since its construction in 2008.
•    Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.
•    Tours with reporters and editors from various vehicles before and after the inauguration.
•    Responsible for the strategic plan and dissemination of space in the press, monitoring of events held locally and educational activities.
•    Advice to Red Bull, being responsible for the conversations among media about client's major events such as Red Bull Air Race, Flugtag, House of Art, and many others.
•    Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.


06/2007 to 10/2007
Advisor Communications
Lu Fernandes Communication Agency – Sao Paulo
•    Advisor for "Virada Cultural", an event organized by the city of Sao Paulo in partnership with Government State. 
•    Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.



04/2005 to 11/2005
TV Producer
Grupo Bandeirantes de Comunicação – Sao Paulo
•    Grupo Bandeirantes de Comunicacao is a Brazilian media conglomerate and is currently the third largest media network in the country.
•    Pitched stories for a National morning show called "Primeiro Jornal".
•    Coordination reporter’s scales.
•    TV producer activities.



05/2004 to 10/2004
Account Assistant
MajMaluf Communications Agency – Sao Paulo
•    Assistant account for clients such as Medley Pharmaceutical, Marfinite, and MSC Cruises.
•    Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications.


10/2003 to 02/2004
Intern
Persona Press Agency – Sao Paulo
•    Public Relations agency focused in the fashion industry.
•    Assistance for all top company accounts such as Hering, Mizuno, Timberland, Dzarm, among others.
•    Responsible for press clipping and articles suggestions.

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