Social Media/Digital Marketing Freelancer and Writer/Guest-Blogger Feb 2019 - Present
Working with various Brands in different industries (lifestyle, fitness, LGBTQIA+) to oversee and create daily digital content for specific brands, and utilising social media platforms to promote growth, conversions and sales
Creating innovative branding concepts and digital marketing strategies, and managing daily content
Writing on issues such as racism & gender for blogs & magazines for creative SEO-driven online content
Participating in real-time monitoring, responding and moderation of online content and engagement
Monitor social media research and analytics tools to compile data for analysis
Assurance Education, Education Consultant May 2018 - Apr 2019
Guided students through the university application process
Mentored students to find their strengths, interests and purpose
Critiqued students’ university application essays
Taught SAT and ACT classes in small group
Taught elementary and middle school English in small groups
Implemented Advocacy Training Course for younger students to increase exposure to law
Initiated communication and managed relationship with clients in Hong Kong and Mainland China
The University of Hong Kong, Research Assistant Jul 2018
Assisted Professors on tasks such as literature review, bilingual translations, transcription of audio files and proofreading and more
Analysed the impact of social group information on the learning and socializing preferences Hong Kong Chinese Children
Foundation Learning Centre, Part-time Tutor 2013 - 2017
Taught English, Mandarin and Chinese to children aged 4-14 in a focused but stimulating environment to successfully meet the customers’ expectations for their children.
Designed and customisied lessons, managed classes individually, sometimes with 6 students of all levels
Provided personalised teaching to every student and detailed feedback to parents
Constructed a simple information system providing immediate access on any connected device to students’ progress records, materials covered and areas requiring improvement, which can be updated by all teachers to deliver accurate and detailed progress reports to customers
