* Banco Original (Bancos): We are in a big project, building by initial all the BI, Analytics, CRM and Measurement enviroment. Cause we're a 100% digital bank, the technology is joined with the bussiness all the time, the all fintechs enviromment need be. This different mind set is a key to good results, using pizza teams, agile methodology and the most advanced technology tools. The speed by a "startup" but the confiability and security from a bank.
In this project we were automated all the customer communication journey with the high data quantity (BigData) being processed throught machine learning engines and CRM tools to decide what is the "Next Best Offer / Action". Selecting main Outbound marketing triggers to send the customer to the Inbound marketing experience. Social media data and behavior models to improve the campaigns effetivity in real time decision.
With constant market research, we are analyzing all the time other players and market cases, looking to retain the first place when the subject is innovation, to be able to follow closely high tech trends.
Day by day
- Business strategy;
- Insights analysis;
- Customer Journey - Life Cycle;
- Personal Customer experience and content planning;
- Strategic Channels use - Cost and experience valuation
- Campaigns to bank charges, activation, cross-sell, up-sell, attriction/churn prevention;
- KPIs Definitions;
- Results measurement in accordance with the defined KPIs;
- Feedback to decision engines;
- Cost and ROI analysis;
- Executive reports automation (MIS);
Projects and technologycal enviroment
- Project Planning and Valuation;
- Systems architecture;
- Digital Channels Integrations and rollout;
- Enviroment evolution Planning focused on results;
- Data delivery;