Mari Y. M. S. freelancer experto en CRM, SAS Business Analytics, Inteligencia empresarial

Mari Y. M. S.

SAS programmer,Business Analytics,CRM,Statistician

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Programación y Tecnología

Sobre mí
Having worked in the bank sector, I have had an opportunity to gain experience and build products in this sector.

I am Interested in work with a large amount of data to extracting the knowledge and interesting patterns through analysis and statistical methods that support the business line and that allow to support research requests provided by the client in order to contribute in an effective way in the solutions necessary to reach the business objectives.

Throughout my over 6 years work history in the bank sector, I have demonstrated a clear ability to analyze complex problems and understand customer needs. Excellent analytical & problem solving skills accompanied by strong work ethics and high team collaboration helps me manage multiple tasks in demanding situations while focusing on key results.

Specialties: Marketing Campaigns, Predictive Analytics, Market Analysis, Business Intelligence, Business Analytics, Standard Reports, Ad-Hod reports, Query Drilldown, Statistical Analysis, Forecasting, Predictive Modeling, CRM Database Marketing, CRM Data Modeling, Multi Task Oriented, SAS programmer, Marketing Automation.

Technical Skills:

* Programming: SAS System on Windows.
* Statistical Tools: Base SAS & SAS Enterprise Guide & SAS Customer Intelligence Studio.
* Analytics Techniques: Linear & Logistic Regression, Cluster Analysis, Decision trees, Random Forests, Customer Segmentation.
Historia laboral
* Mercantil Banco (Actividades bancarias): •    Responsible for performing analysis using fact-based decision making, utilizing the data available and provide analytical Insights by supporting new and ongoing analytical projects.
•    Design and/or execution of campaign for communications to customers, drawing on knowledge of different traditional and digital marketing channels, statistics, and the available data sources.
•    Developing specific customized reports, dashboards and ad hoc analyses using the Business Intelligence Database to collect data required for analysis of different products or initiatives that support the business line.
•    Analyze, filter, and data cleanse prospect lists in order to generate targeted for sales campaigns and initiatives.
•    Define the goals of the marketing campaigns according to the analysis of the historical information and the results of the analytical models to ensure that they are viable and attainable.
•    Segmentation analysis the clients of the Organization according to their buying behavior, use of channels, probability of desertion, profitability, to support the business strategy.
•    Business-oriented training on best practices and strategies for customer retention, fraud detection, cross- selling and up-selling and credit scoring.

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