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Sei bem como é.
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Head de Planejamento, Estratégia e Conteúdo
Abr /2022 até o momento

-Planejamento de comunicação, endomarketing e ads para 20 clientes high tickets da agência + 45 clientes indiretamente através das equipes nas squads.
-Coordenação de 4 squads contendo planner, social media e growth
-Planejamento de ações digitais, OOH, influenciadores e inbound
-Desenvolvimento de branding dos novos clientes na agência.

GLOBO LIVROS
Analista de Comunicação | Community Manager
Jun /2022 até o Out/2023

-Planejamento e gestão de 2 redes sociais (Globo Livros e Biblioteca Azul)
-Gestão de campanhas Social Ads com agência parceira.
-Análise de métricas e produção de relatório
-Gestão de parceiros da editora com co-criação mensal.
-Gestão de publieditorias com influencers externos.

AGÊNCIA F2F

Planner | Analista de Planejamento
Abr/2022 até Jul/2022

- Planejamento estratégico de campanhas Google e Social ADS da LG ThinQ (Brazil + LATAM)
https://bit.ly/F2Fagencia

AGÊNCIA PROTEÍNA DIGITAL

Head of Digital Content | Planner
Jan/2021 - Mar/2022

- Produção de calendário editorial para redes sociais de clientes no Brasil, do Canadá (Weatherhaven) e do Perú (WHC del Peru).
- Produção de conteúdo, material rico (e-books) e implementação de estratégia de Inbound Marketing para 3 clientes via RD Station
- Implementação e segmentação de automação do RD Station
- Análise de Concorrência, Mercado , Comunicação (Tom e Voz) de todos os clientes.
- Gestão de equipe de criação, composta por copywriter e designer.
- Alinhamento diário de estratégias e KPI's com Growth e Mídias/Ads.
- Produção de roteiros de vídeo (institucionais e redes sociais) para Mancha Orgânica e Paylivre

AGÊNCIA PROSA

Analista de Comunicação e Marketing
Maio - 2019 até o momento

Responsável pelo marketing digital dos seguintes clientes:

Happier Papelaria (Brasil)

- Gestão de redes sociais
- Elaboração de plano estratégico de marketing
- Reposicionamento de Branding e direção de arte voltada as redes sociais.
https://bit.ly/HappierPapelaria

Master Dental (Portugal)

- Gestão de redes sociais (Instagram e Facebook)
- Produção e edição de 7 vídeos para o Youtube
- Análise das campanhas de Inbound Marketing para captação de leads, que alimentavam o call center
- Elaboração de plano estratégico de marketing com reposicionamento de Branding humanizado.
http://bit.ly/MasterDental

SelectaDNA (Portugal)

- Edição de 5 vídeos com adequação de material do inglês para o português.
- Produção de artigos para sites especializados no nicho de segurança e Linkedin.
http://bit.ly/SelectaDNAPT

Mãos à Obra (Portugal)

- Produção do site através da plataforma Wix e SEO
- Criação do Branding (Brand Book) com identidade visual, logomarca e persona.
- Gestão das redes sociais (Instagram e Facebook)
- Gestão de campanhas Google Ads
http://bit.ly/MaosaObraPT

Saúde das Unhas (Portugal)
- Gestão de Campanhas Google e Social Ads
- Criação e gestão de site e Google My Bussiness.
http://bit.ly/InstagramSaudedasUnhas

Prosa Agência

- Produção do site da agência através da plataforma WIX e SEO.
- Gestão de redes sociais
https://www.prosaagency.com.br/

PERDIDA NA BIBLIOTECA
Fundadora| Editora Chefe
Abril - 2012 até o momento
- Produção e edição de conteúdo audiovisual para o canal Perdida na Biblioteca
no Youtube e IGTV, contando com mais de 400 vídeos publicados.
- Gerenciamento de Branding da marca ao longo de 7 anos, sendo 2 anos no
Youtube, e contando com mais de 3.050 seguidores; 265 inscritos na newsletter
através de Inbound Marketing e média de 4000 visualizações mensais no blog,
com produção de mais de 450 posts que variam de resenhas de livros a pautas
relacionadas ao mercado editorial, bem como cobertura de eventos literários.
http://bit.ly/PerdidanaBiblioteca

THE GIFT BOX EDITORA (Freelance | MEI Brasil)
Analista de Comunicação e Marketing
Fev. de 2019 – mai. de 2019
- Elaboração de todo o plano estratégico de comunicação da editora para 2019 visando reposicionamento de Branding e a Bienal do Livro 2019.
- Elaboração semanal de release à imprensa e parceiros da editora.
- Gerenciamento da newsletter da editora.
- Produção e edição de conteúdo para o blog, youtube e redes sociais com um calendário editorial e SEO; Criação e edição dos vídeos "The Gift Explica" no canal do Youtube.
- Análise de métricas através do Google Analytics e gerenciamento de campanhas do Facebook e Instagram Ads.
- Gerenciamento de parceiros da editora; produção de press kit para imprensa e influenciadores digitais; contato com influenciadores para publieditorias.
http://www.thegiftboxbr.com/

ACTIVE MARKETING
Analista de Marketing Jr. (Freelance)
- Gerenciamento das redes sociais do canal Marcos Castro (facebook); UTC oficial (Instagram); Cody
Academics (facebook e instagram), Outsiders Tours (instagram e facebook) e Contemporâneo
Beauty Lounge (facebook e instagram).
- Gerenciamento de campanhas patrocinadas pelo Gerenciador do Facebook Ads (Marcos Castro).
- Atendimento ao cliente, verificando as demandas de produção de conteúdo e direcionando-os
aos demais profissionais da equipe.","rawText":"AGÊNCIA IPSE Head de Planejamento, Estratégia e Conteúdo Abr /2022 até o momento -Planejamento de comunicação, endomarketing e ads para 20 clientes high tickets da agência + 45 clientes indiretamente através das equipes nas squads. -Coordenação de 4 squads contendo planner, social media e growth -Planejamento de ações digitais, OOH, influenciadores e inbound -Desenvolvimento de branding dos novos clientes na agência. GLOBO LIVROS Analista de Comunicação | Community Manager Jun /2022 até o Out/2023 -Planejamento e gestão de 2 redes sociais (Globo Livros e Biblioteca Azul) -Gestão de campanhas Social Ads com agência parceira. -Análise de métricas e produção de relatório -Gestão de parceiros da editora com co-criação mensal. -Gestão de publieditorias com influencers externos. AGÊNCIA F2F Planner | Analista de Planejamento Abr/2022 até Jul/2022 - Planejamento estratégico de campanhas Google e Social ADS da LG ThinQ (Brazil + LATAM) https://bit.ly/F2Fagencia AGÊNCIA PROTEÍNA DIGITAL Head of Digital Content | Planner Jan/2021 - Mar/2022 - Produção de calendário editorial para redes sociais de clientes no Brasil, do Canadá (Weatherhaven) e do Perú (WHC del Peru). - Produção de conteúdo, material rico (e-books) e implementação de estratégia de Inbound Marketing para 3 clientes via RD Station - Implementação e segmentação de automação do RD Station - Análise de Concorrência, Mercado , Comunicação (Tom e Voz) de todos os clientes. - Gestão de equipe de criação, composta por copywriter e designer. - Alinhamento diário de estratégias e KPI's com Growth e Mídias/Ads. - Produção de roteiros de vídeo (institucionais e redes sociais) para Mancha Orgânica e Paylivre AGÊNCIA PROSA Analista de Comunicação e Marketing Maio - 2019 até o momento Responsável pelo marketing digital dos seguintes clientes: Happier Papelaria (Brasil) - Gestão de redes sociais - Elaboração de plano estratégico de marketing - Reposicionamento de Branding e direção de arte voltada as redes sociais. https://bit.ly/HappierPapelaria Master Dental (Portugal) - Gestão de redes sociais (Instagram e Facebook) - Produção e edição de 7 vídeos para o Youtube - Análise das campanhas de Inbound Marketing para captação de leads, que alimentavam o call center - Elaboração de plano estratégico de marketing com reposicionamento de Branding humanizado. http://bit.ly/MasterDental SelectaDNA (Portugal) - Edição de 5 vídeos com adequação de material do inglês para o português. - Produção de artigos para sites especializados no nicho de segurança e Linkedin. http://bit.ly/SelectaDNAPT Mãos à Obra (Portugal) - Produção do site através da plataforma Wix e SEO - Criação do Branding (Brand Book) com identidade visual, logomarca e persona. - Gestão das redes sociais (Instagram e Facebook) - Gestão de campanhas Google Ads http://bit.ly/MaosaObraPT Saúde das Unhas (Portugal) - Gestão de Campanhas Google e Social Ads - Criação e gestão de site e Google My Bussiness. http://bit.ly/InstagramSaudedasUnhas Prosa Agência - Produção do site da agência através da plataforma WIX e SEO. - Gestão de redes sociais https://www.prosaagency.com.br/ PERDIDA NA BIBLIOTECA Fundadora| Editora Chefe Abril - 2012 até o momento - Produção e edição de conteúdo audiovisual para o canal Perdida na Biblioteca no Youtube e IGTV, contando com mais de 400 vídeos publicados. - Gerenciamento de Branding da marca ao longo de 7 anos, sendo 2 anos no Youtube, e contando com mais de 3.050 seguidores; 265 inscritos na newsletter através de Inbound Marketing e média de 4000 visualizações mensais no blog, com produção de mais de 450 posts que variam de resenhas de livros a pautas relacionadas ao mercado editorial, bem como cobertura de eventos literários. http://bit.ly/PerdidanaBiblioteca THE GIFT BOX EDITORA (Freelance | MEI Brasil) Analista de Comunicação e Marketing Fev. de 2019 – mai. de 2019 - Elaboração de todo o plano estratégico de comunicação da editora para 2019 visando reposicionamento de Branding e a Bienal do Livro 2019. - Elaboração semanal de release à imprensa e parceiros da editora. - Gerenciamento da newsletter da editora. - Produção e edição de conteúdo para o blog, youtube e redes sociais com um calendário editorial e SEO; Criação e edição dos vídeos "The Gift Explica" no canal do Youtube. - Análise de métricas através do Google Analytics e gerenciamento de campanhas do Facebook e Instagram Ads. - Gerenciamento de parceiros da editora; produção de press kit para imprensa e influenciadores digitais; contato com influenciadores para publieditorias. http://www.thegiftboxbr.com/ ACTIVE MARKETING Analista de Marketing Jr. (Freelance) - Gerenciamento das redes sociais do canal Marcos Castro (facebook); UTC oficial (Instagram); Cody Academics (facebook e instagram), Outsiders Tours (instagram e facebook) e Contemporâneo Beauty Lounge (facebook e instagram). - Gerenciamento de campanhas patrocinadas pelo Gerenciador do Facebook Ads (Marcos Castro). - Atendimento ao cliente, verificando as demandas de produção de conteúdo e direcionando-os aos demais profissionais da equipe.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/372d5bf42a5e2221389f9760dd3cbef5/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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