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Atuo com foco total na experiência do usuário, conversão e escalabilidade, utilizando as melhores plataformas de e-commerce — como Shopify, WooCommerce, NuvemShop, Tray, OpenCart e Magento — aliadas às principais ferramentas de análise e marketing digital. Busco entregar soluções completas, desde o design até a performance, garantindo que cada projeto seja funcional, inteligente e orientado a dados. 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Ao longo da minha trajetória, venho ajudando empresas a expandirem sua presença digital, converterem mais clientes e alcançarem melhores resultados através de soluções inteligentes, focadas em performance, experiência do usuário e escalabilidade. Entre 2014 e 2022, atuei na Agência WDD, onde desenvolvi habilidades sólidas em performance digital, com foco em projetos de e-commerce e marketing de conversão. Durante esse período, aprofundei meus conhecimentos nas principais plataformas de loja virtual como Shopify, Tray, NuvemShop, WooCommerce, OpenCart e Magento, criando lojas do zero, otimizando funis de vendas e integrando sistemas para melhorar a experiência do cliente e aumentar as vendas. Também atuei como analista técnico, aplicando metodologias de análise e rastreamento com ferramentas como Google Analytics , Google Tag Manager e Google Ads, sempre com foco em mensuração de resultados, segmentação de público e melhoria contínua das estratégias digitais. Minhas Especialidades: Criação de Sites e Landing Pages: Desenvolvimento de páginas responsivas, otimizadas para SEO e com foco em conversão. Design estratégico com base em UX/UI. Integração com CRMs, gateways de pagamento e ferramentas de automação. Especialista em E-commerce: Criação, personalização e manutenção de lojas virtuais nas plataformas Shopify, Tray, NuvemShop, WooCommerce, OpenCart e Magento. Otimização de páginas de produto, checkout e funis de vendas e ferramentas de marketing. Gestão de Tráfego Pago: Planejamento, execução e otimização de campanhas no Google Ads. Definição e monitoramento de metas de conversão. Estratégias de remarketing, campanhas de vendas e geração de leads. Diferenciais: Visão estratégica voltada a resultados. Experiência técnica aliada à comunicação clara com o cliente. Capacidade de unir design, tecnologia e marketing em um mesmo projeto.","rating":4.8499999999999996,"ranking":117,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. 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Especializado en entornos donde la precisión es crítica (Oil & Gas y corporativo), mi foco es resolver problemas complejos con soluciones simples, robustas y sostenibles. No solo ejecuto: entiendo la necesidad raíz, diseño la solución completa y la dejo operativa. He logrado reducciones superiores al 70% en tiempos de control y errores mediante: Unificación de ecosistemas de datos: integración de Excel, SQL Server, MariaDB, OpenWells y Pason/EDR en una única fuente de verdad. Automatización end-to-end: procesos ETL, scripts en Python/VBA y dashboards interactivos que eliminan tareas manuales. Arquitectura para decisiones: modelos y estructuras de datos con trazabilidad total, listos para análisis inmediato. Aporté este enfoque en compañías como YPF, PAE, Petrobras e IBM. Mi diferencial es transformar fragmentación y complejidad en claridad operativa y decisiones confiables. Certificación: Microsoft Office Specialist Expert – Excel 2025.","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/5b0b68bfa021beef89d58dff5ac4e907/aj/fotopersonal_160_160.jpg","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/5b0b68bfa021beef89d58dff5ac4e907/jl/fotopersonal_30_30.jpg","width":30,"height":30},"profile":{"url":"https://workana.s3.amazonaws.com/logos/5b0b68bfa021beef89d58dff5ac4e907/hw/fotopersonal_192_192.jpg","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/5b0b68bfa021beef89d58dff5ac4e907/dg/fotopersonal_300_300.jpg","width":300,"height":300},":original":{"url":"https://workana.s3.amazonaws.com/logos/d20c557299b442f4e34144d451872d26/oc/fotopersonal.jpg","width":839,"height":811}},"country":"AR","lastActive":"2025-12-29 15:52:34","created":"2025-10-08 10:53:53","open":0,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":true,"worker":{"id":11179696,"slug":"martin-barbieri-3","canInvite":false,"skills":{"234":{"id":234},"535":{"id":535},"911":{"id":911},"287":{"id":287},"1028":{"id":1028},"212":{"id":212},"603":{"id":603},"923":{"id":923},"274":{"id":274},"125":{"id":125},"319":{"id":319},"317":{"id":317},"921":{"id":921},"151":{"id":151},"999":{"id":999},"1021":{"id":1021},"950":{"id":950},"529":{"id":529},"126":{"id":126},"725":{"id":725},"72":{"id":72},"237":{"id":237},"356":{"id":356},"207":{"id":207},"966":{"id":966},"67":{"id":67}},"history":"Perfil Profesional (Senior) Soy Analista Senior de Datos y Arquitecto de Soluciones, con más de 29 años de experiencia integrando tecnología, análisis y automatización para la toma de decisiones estratégica. Mi enfoque principal es la unificación de datos dispersos y el entendimiento profundo de las necesidades del cliente, para diseñar y liderar arquitecturas de datos que transforman el caos de información en ecosistemas confiables, escalables y accionables para el negocio. Experiencia Profesional RDL SRL (2014 – Presente) Director Técnico y Desarrollador Líder de Soluciones Diseñé e implementé la arquitectura de datos para el sector Oil & Gas (PAE, Petrobras, YPF), garantizando trazabilidad operativa y consistencia de la información. Automatización completa de reportes técnicos y dashboards web interactivos utilizando Scriptcase, PHP y MariaDB. Lideré la integración con plataformas críticas de perforación y producción (OpenWells, Pason y EDR), unificando la visión operativa y gerencial del negocio. Bromus Software (2022 – 2024) Especialista en Optimización SQL Server y ETL Optimicé consultas críticas y procesos ETL, reduciendo drásticamente los tiempos de ejecución de reportes gerenciales. Implementé mejoras en la calidad y rendimiento de bases de datos SQL Server, garantizando estabilidad y confiabilidad del sistema. Teia SRL (2012 – 2015) Responsable de Arquitectura y Control de Datos Implementé rutinas automáticas de control y validación de transmisión de datos provenientes de pozos petroleros. Aseguré la integridad y consistencia en tiempo real mediante el diagnóstico y monitoreo de Data Acquisition Systems (DAQs). YPF S.A. (2011 – 2012) Analista de Datos y Automatización Desarrollé y consolidé reportes operativos y tableros de producción automatizados en Excel/VBA y SQL Server, mejorando la velocidad de análisis y control operativo. Implementé lógica de negocio para la gestión de datos de perforación y producción, incrementando la trazabilidad y precisión de la información. Docencia y Formación Técnica Profesor y Formador — UBA, Buffa Sistemas, ITTC, Institutos Técnicos Más de 10 años de experiencia docente en Análisis de Datos, SQL, Electrónica y Sistemas de Información, combinando conocimiento técnico con la capacidad de transmitir y escalar habilidades analíticas en entornos corporativos y educativos.","rating":5,"ranking":98,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! 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