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Eu sou Simone Cardoso, estrategista de Marketing com mais de 10 anos de experiência em projetos B2B e B2C, unindo visão de negócio, posicionamento, conteúdo e execução para transformar presença digital em autoridade, conexão e oportunidades.

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Tenho repertório multissetorial e experiência com projetos digitais que vão de LinkedIn e geração de autoridade B2B a Social Media, campanhas, branding, tráfego pago, WordPress e e-commerce.

Hoje, amplio essa atuação com Inteligência Artificial aplicada à estratégia e à criação, utilizando tecnologia para pesquisa, análise, desenvolvimento de conteúdos, variações criativas e ganho de produtividade — sempre mantendo o julgamento estratégico e a identidade da marca. Também incorporo práticas de SEO, AEO e GEO, pensando não apenas em presença nas buscas tradicionais, mas também na descoberta e autoridade da marca em mecanismos e assistentes baseados em IA.

Meu diferencial está em não começar pela ferramenta ou pela peça criativa. Começo pelo negócio. Entendo o objetivo, analiso o contexto e transformo estratégia em uma presença digital clara, consistente e capaz de fortalecer a percepção e a preferência pela marca.

Vamos conversar? Será um prazer conhecer o seu projeto em uma reunião online, entender a sua necessidade e apresentar a melhor estratégia para transformar sua ideia em uma solução digital que gere resultados reais.

About me

Hello! I'm Simone Cardoso, a marketing strategist with over 10 years of experience in B2B and B2C projects. I combine business vision, positioning, content, and execution to transform digital presence into authority, connection, and opportunities.

My work begins before creation. I seek to understand the business, the market, the public, the competitors, and the customer journey to define a strategy that is consistent with the brand's objectives. Based on this foundation, I develop projects that integrate positioning, social media, copywriting, content, traffic, SEO, pages, sites, and e-commerce. This business vision approach before creation and strategy throughout execution is one of the strengths presented in my portfolio.

I have a multisectoral repertoire and experience with digital projects ranging from LinkedIn and B2B authority generation to social media, campaigns, branding, paid traffic, WordPress, and e-commerce.

Currently, I am expanding my work to include the application of artificial intelligence to strategy and creation, using technology for research, analysis, content development, creative variations, and increased productivity — always maintaining strategic judgment and brand identity. I also incorporate SEO, AEO, and GEO practices, considering not only presence in traditional searches, but also the discovery and authority of the brand in AI-based mechanisms and assistants.

My difference lies in not starting with the tool or the creative piece. I start with the business. I understand the objective, analyze the context, and transform strategy into a clear, consistent digital presence capable of strengthening brand perception and preference.

Let's talk? It would be a pleasure to learn about your project in an online meeting, understand your needs, and present the best strategy to transform your idea into a digital solution that generates real results.","rawText":"Olá! Eu sou Simone Cardoso, estrategista de Marketing com mais de 10 anos de experiência em projetos B2B e B2C, unindo visão de negócio, posicionamento, conteúdo e execução para transformar presença digital em autoridade, conexão e oportunidades. Minha forma de trabalhar começa antes da criação. Busco entender o negócio, o mercado, o público, os concorrentes e a jornada do cliente para definir uma estratégia coerente com os objetivos da marca. A partir dessa base, desenvolvo projetos que integram posicionamento, Social Media, copywriting, conteúdo, tráfego, SEO, páginas, sites e e-commerce. Essa abordagem de visão de negócio antes da criação e estratégia acompanhando a execução é justamente um dos diferenciais apresentados no meu portfólio. Tenho repertório multissetorial e experiência com projetos digitais que vão de LinkedIn e geração de autoridade B2B a Social Media, campanhas, branding, tráfego pago, WordPress e e-commerce. Hoje, amplio essa atuação com Inteligência Artificial aplicada à estratégia e à criação, utilizando tecnologia para pesquisa, análise, desenvolvimento de conteúdos, variações criativas e ganho de produtividade — sempre mantendo o julgamento estratégico e a identidade da marca. Também incorporo práticas de SEO, AEO e GEO, pensando não apenas em presença nas buscas tradicionais, mas também na descoberta e autoridade da marca em mecanismos e assistentes baseados em IA. Meu diferencial está em não começar pela ferramenta ou pela peça criativa. Começo pelo negócio. Entendo o objetivo, analiso o contexto e transformo estratégia em uma presença digital clara, consistente e capaz de fortalecer a percepção e a preferência pela marca. Vamos conversar? Será um prazer conhecer o seu projeto em uma reunião online, entender a sua necessidade e apresentar a melhor estratégia para transformar sua ideia em uma solução digital que gere resultados reais. About me Hello! I'm Simone Cardoso, a marketing strategist with over 10 years of experience in B2B and B2C projects. I combine business vision, positioning, content, and execution to transform digital presence into authority, connection, and opportunities. My work begins before creation. I seek to understand the business, the market, the public, the competitors, and the customer journey to define a strategy that is consistent with the brand's objectives. Based on this foundation, I develop projects that integrate positioning, social media, copywriting, content, traffic, SEO, pages, sites, and e-commerce. This business vision approach before creation and strategy throughout execution is one of the strengths presented in my portfolio. I have a multisectoral repertoire and experience with digital projects ranging from LinkedIn and B2B authority generation to social media, campaigns, branding, paid traffic, WordPress, and e-commerce. Currently, I am expanding my work to include the application of artificial intelligence to strategy and creation, using technology for research, analysis, content development, creative variations, and increased productivity — always maintaining strategic judgment and brand identity. I also incorporate SEO, AEO, and GEO practices, considering not only presence in traditional searches, but also the discovery and authority of the brand in AI-based mechanisms and assistants. My difference lies in not starting with the tool or the creative piece. I start with the business. I understand the objective, analyze the context, and transform strategy into a clear, consistent digital presence capable of strengthening brand perception and preference. Let's talk? It would be a pleasure to learn about your project in an online meeting, understand your needs, and present the best strategy to transform your idea into a digital solution that generates real results.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/37ea8b10bc56870faecb1e76d4f6b037/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","infoImg":"

","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work experience","dangerouslyWillBeRenderAsHtml_text":"Em destaque: Marketing Estratégico | Growth | Performance | IA aplicada ao Marketing

Possuo mais de 20 anos de experiência em Marketing, Comercial e relacionamento com clientes, atuando em empresas B2B e B2C e conduzindo projetos desde o planejamento estratégico até a execução e análise dos resultados.

Ao longo da minha carreira, atuei com **Marketing Digital, Growth, Google Ads, Meta Ads, gestão de tráfego, planejamento de conteúdo, copywriting, SEO, Landing Pages, campanhas de geração de leads, CRM, automações, estratégias comerciais e Customer Success**.

Na **UP2Place Digital**, atuei com Marketing, Vendas, Projetos e Customer Success, acompanhando simultaneamente uma carteira com mais de 20 clientes e participando do planejamento e execução de estratégias de geração de demanda, prospecção, conteúdo, mídia, CRM e performance. Também trabalhei com estruturação de processos comerciais, análise de pipeline, relacionamento com clientes e acompanhamento de resultados.

No **Grupo Alunove**, fui responsável pela gestão de Marketing e Vendas de quatro empresas, atuando na estruturação de estratégias B2B e B2C, implantação e utilização do HubSpot CRM, geração de oportunidades, campanhas digitais e crescimento do e-commerce. Nesse período, as ações contribuíram para um crescimento aproximado de **15% no B2B e 35% no e-commerce**.

Na **Mega Model Group**, atuei diretamente com Marketing Digital e Performance para cinco unidades, desenvolvendo e otimizando campanhas de mídia paga, principalmente em Google Ads e Meta Ads, com acompanhamento de leads, custos, segmentações e performance das campanhas.

Também desenvolvi projetos independentes de Marketing e negócios por meio da **RJS Digital**, atuando com gestão de tráfego, Marketing Digital, prospecção B2B, vendas, relacionamento com clientes e estratégias de crescimento para diferentes empresas e segmentos.

Minha experiência inclui ainda **liderança e gestão de equipes**, incluindo a coordenação de mais de 15 profissionais de conteúdo, acompanhando planejamento editorial, produção, revisão, qualidade das entregas e cumprimento de prazos.

Nos últimos anos, ampliei minha atuação incorporando **Inteligência Artificial e automações ao Marketing**, utilizando tecnologias generativas para pesquisa, análise, conteúdo, criação de estratégias, produtividade e otimização de processos.

Essa combinação me permite atuar não apenas na execução das ações, mas principalmente na identificação de oportunidades e na construção de estratégias integradas de **Marketing, Growth, Performance e IA orientadas a resultados**.

Highlights: Strategic Marketing | Growth | Performance | Applied AI in Marketing

I have over 20 years of experience in Marketing, Business Development, and Customer Relations, working with both B2B and B2C companies. My track record spans leading end-to-end projects from strategic planning to execution and performance analysis.

Throughout my career, I have worked across Digital Marketing, Growth, Google Ads, Meta Ads, Paid Media Management, Content Strategy, Copywriting, SEO, Landing Page Optimization, Lead Generation Campaigns, CRM, Automations, Commercial Strategy, and Customer Success.

At UP2Place Digital, I drove Marketing, Sales, Project Management, and Customer Success, simultaneously managing a portfolio of over 20 accounts. I spearheaded the planning and execution of demand generation, outbound prospecting, content, paid media, CRM, and performance strategies while structuring sales processes, analyzing pipelines, and nurturing client relationships.

At Grupo Alunove, I headed Marketing and Sales across four business units, establishing B2B and B2C growth strategies, deploying HubSpot CRM, generating sales opportunities, running digital campaigns, and scaling the e-commerce channel. These initiatives directly contributed to roughly 15% growth in B2B and 35% growth in e-commerce.

At Mega Model Group, I managed Digital Marketing and Performance across five business units. I created and optimized paid media campaigns primarily on Google Ads and Meta Ads, closely monitoring lead generation, acquisition costs, audience targeting, and overall ROI.

Through RJS Digital, I developed independent marketing and business ventures, providing paid media management, digital marketing, B2B prospecting, sales strategy, client relationship management, and growth strategies for diverse clients and sectors.

My background also includes team leadership and management, having led a cross-functional team of 15+ content specialists. I oversaw editorial planning, content production, quality control, copy editing, and delivery deadlines.

In recent years, I have expanded my capabilities by incorporating Artificial Intelligence and automations into marketing workflows. I leverage generative AI tools for market research, data analysis, content creation, strategy development, productivity enhancements, and process optimization.

This holistic toolkit enables me to go beyond execution—focusing on identifying market opportunities and building integrated, result-driven Marketing, Growth, Performance, and AI strategies.","rawText":"Em destaque: Marketing Estratégico | Growth | Performance | IA aplicada ao Marketing Possuo mais de 20 anos de experiência em Marketing, Comercial e relacionamento com clientes, atuando em empresas B2B e B2C e conduzindo projetos desde o planejamento estratégico até a execução e análise dos resultados. Ao longo da minha carreira, atuei com **Marketing Digital, Growth, Google Ads, Meta Ads, gestão de tráfego, planejamento de conteúdo, copywriting, SEO, Landing Pages, campanhas de geração de leads, CRM, automações, estratégias comerciais e Customer Success**. Na **UP2Place Digital**, atuei com Marketing, Vendas, Projetos e Customer Success, acompanhando simultaneamente uma carteira com mais de 20 clientes e participando do planejamento e execução de estratégias de geração de demanda, prospecção, conteúdo, mídia, CRM e performance. Também trabalhei com estruturação de processos comerciais, análise de pipeline, relacionamento com clientes e acompanhamento de resultados. No **Grupo Alunove**, fui responsável pela gestão de Marketing e Vendas de quatro empresas, atuando na estruturação de estratégias B2B e B2C, implantação e utilização do HubSpot CRM, geração de oportunidades, campanhas digitais e crescimento do e-commerce. Nesse período, as ações contribuíram para um crescimento aproximado de **15% no B2B e 35% no e-commerce**. Na **Mega Model Group**, atuei diretamente com Marketing Digital e Performance para cinco unidades, desenvolvendo e otimizando campanhas de mídia paga, principalmente em Google Ads e Meta Ads, com acompanhamento de leads, custos, segmentações e performance das campanhas. Também desenvolvi projetos independentes de Marketing e negócios por meio da **RJS Digital**, atuando com gestão de tráfego, Marketing Digital, prospecção B2B, vendas, relacionamento com clientes e estratégias de crescimento para diferentes empresas e segmentos. Minha experiência inclui ainda **liderança e gestão de equipes**, incluindo a coordenação de mais de 15 profissionais de conteúdo, acompanhando planejamento editorial, produção, revisão, qualidade das entregas e cumprimento de prazos. Nos últimos anos, ampliei minha atuação incorporando **Inteligência Artificial e automações ao Marketing**, utilizando tecnologias generativas para pesquisa, análise, conteúdo, criação de estratégias, produtividade e otimização de processos. Essa combinação me permite atuar não apenas na execução das ações, mas principalmente na identificação de oportunidades e na construção de estratégias integradas de **Marketing, Growth, Performance e IA orientadas a resultados**. Highlights: Strategic Marketing | Growth | Performance | Applied AI in Marketing I have over 20 years of experience in Marketing, Business Development, and Customer Relations, working with both B2B and B2C companies. My track record spans leading end-to-end projects from strategic planning to execution and performance analysis. Throughout my career, I have worked across Digital Marketing, Growth, Google Ads, Meta Ads, Paid Media Management, Content Strategy, Copywriting, SEO, Landing Page Optimization, Lead Generation Campaigns, CRM, Automations, Commercial Strategy, and Customer Success. At UP2Place Digital, I drove Marketing, Sales, Project Management, and Customer Success, simultaneously managing a portfolio of over 20 accounts. I spearheaded the planning and execution of demand generation, outbound prospecting, content, paid media, CRM, and performance strategies while structuring sales processes, analyzing pipelines, and nurturing client relationships. At Grupo Alunove, I headed Marketing and Sales across four business units, establishing B2B and B2C growth strategies, deploying HubSpot CRM, generating sales opportunities, running digital campaigns, and scaling the e-commerce channel. These initiatives directly contributed to roughly 15% growth in B2B and 35% growth in e-commerce. At Mega Model Group, I managed Digital Marketing and Performance across five business units. I created and optimized paid media campaigns primarily on Google Ads and Meta Ads, closely monitoring lead generation, acquisition costs, audience targeting, and overall ROI. Through RJS Digital, I developed independent marketing and business ventures, providing paid media management, digital marketing, B2B prospecting, sales strategy, client relationship management, and growth strategies for diverse clients and sectors. My background also includes team leadership and management, having led a cross-functional team of 15+ content specialists. I oversaw editorial planning, content production, quality control, copy editing, and delivery deadlines. In recent years, I have expanded my capabilities by incorporating Artificial Intelligence and automations into marketing workflows. I leverage generative AI tools for market research, data analysis, content creation, strategy development, productivity enhancements, and process optimization. This holistic toolkit enables me to go beyond execution—focusing on identifying market opportunities and building integrated, result-driven Marketing, Growth, Performance, and AI strategies.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/37ea8b10bc56870faecb1e76d4f6b037/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","infoImg":"

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