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Ayudo a marcas a crecer con campañas publicitarias inteligentes, medición real y decisiones basadas en datos. No hago anuncios por hacer. Hago que cada peso invertido trabaje con estrategia.
Lo que hago mejor:
Diseño de estrategias publicitarias en Meta Ads, Google Ads, TikTok, Pinterest y LinkedIn
Optimización avanzada de campañas con foco en rentabilidad real (ROAS, CPA, LTV)
Creación de dashboards personalizados en Looker Studio, para visualizar lo que realmente importa
A/B testing, segmentación profunda, análisis por audiencia y embudo
Integración de pauta + SEO + analítica para estrategias completas
Preparación de campañas para el futuro sin cookies
Automatización y toma de decisiones basadas en datos
Herramientas que domino:
Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads
Google Analytics 4, Tag Manager, Looker Studio
BigQuery, SQL, APIs, CRM y automatizaciones
Análisis de audiencias, construcción de públicos personalizados y remarketing estratégico
Funnel optimization y estructuras de campaña full-funnel
¿Por qué trabajar conmigo?
Porque no lanzo campañas al azar.
Lanzo estrategias con medición desde el día uno.
Porque no creo en inflar métricas… creo en crecer ventas.
Y porque entiendo la pauta desde lo técnico, lo creativo y lo comercial.
Trabajo con marcas que quieren ir más allá del "impulsar publicación", y que están listas para escalar con inteligencia, creatividad y data.","rawText":"Soy Estefanía Vélez Duque, especialista en pauta digital, estrategia de datos y performance marketing con más de 12 años de experiencia. Ayudo a marcas a crecer con campañas publicitarias inteligentes, medición real y decisiones basadas en datos. No hago anuncios por hacer. Hago que cada peso invertido trabaje con estrategia. Lo que hago mejor: Diseño de estrategias publicitarias en Meta Ads, Google Ads, TikTok, Pinterest y LinkedIn Optimización avanzada de campañas con foco en rentabilidad real (ROAS, CPA, LTV) Creación de dashboards personalizados en Looker Studio, para visualizar lo que realmente importa A/B testing, segmentación profunda, análisis por audiencia y embudo Integración de pauta + SEO + analítica para estrategias completas Preparación de campañas para el futuro sin cookies Automatización y toma de decisiones basadas en datos Herramientas que domino: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads Google Analytics 4, Tag Manager, Looker Studio BigQuery, SQL, APIs, CRM y automatizaciones Análisis de audiencias, construcción de públicos personalizados y remarketing estratégico Funnel optimization y estructuras de campaña full-funnel ¿Por qué trabajar conmigo? Porque no lanzo campañas al azar. Lanzo estrategias con medición desde el día uno. Porque no creo en inflar métricas… creo en crecer ventas. Y porque entiendo la pauta desde lo técnico, lo creativo y lo comercial. Trabajo con marcas que quieren ir más allá del "impulsar publicación", y que están listas para escalar con inteligencia, creatividad y data.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/3e629dd16897d80e77a13144000533f3/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"*Implementación exitosa de estrategias de marketing digital que resultaron en un aumento del 40% en la tasa de conversión en diferentes ecommerce de diferentes sectores industriales.
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*Ejecución de campañas publicitarias en Meta Ads que generaron un retorno de inversión significativo.
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