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Líder de negocios con +19 años de experiencia en el desarrollo, start-ups y operación de empresas de retail de primer nivel. Experto en marketing de retención de clientes y gestión de tiendas. Formador de equipos de alto desempeño, orientado al cumplimiento de objetivos, con enfoque en identificación de oportunidades y en manejo del cambio","rawText":"Ingeniero Naval, MBA. Líder de negocios con +19 años de experiencia en el desarrollo, start-ups y operación de empresas de retail de primer nivel. Experto en marketing de retención de clientes y gestión de tiendas. Formador de equipos de alto desempeño, orientado al cumplimiento de objetivos, con enfoque en identificación de oportunidades y en manejo del cambio","canEdit":false,"editUrl":"https://www.workana.com/freelancer/3e7ce39a19e13b7032621f472a1c1768/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCIA PROFESIONAL
FLAVAL S.A.C.                                    2008 - A la fecha
Empresa propia dedicada a brindar servicios de asesoría en la gestión estratégica, financiera, comercial, operacional e inmobiliaria a comercios minoristas.
Director Ejecutivo.
*Diseño, implementación y operación de club de lealtad de clientes para comercios minoristas basados en estrategias de marketing de retención.
*Desarrollo de proyectos comerciales inmobiliarios.
LIFE IT S.A.A.                                    2013 - 2015
Cadena de tiendas dedicada a la venta de productos de categorías de salud y confort que busca mejorar el estilo de vida de las personas. Con 11 locales en los principales Centros Comerciales de Lima.
Gerente General
Dirección general del negocio
*Liderazgo en el replanteo del modelo y estrategia de negocio mediante la revisión y redefinición del posicionamiento, segmentación y dimensionamiento del mercado.
*8% de incremento de ventas entre los años 2014 y 2013.
*Puesta en marcha de 8 puntos de venta a través de módulos en tiendas Saga Falabella y Tottus y del canal de televentas.
HOME CENTERS PERUANOS S.A. - PROMART                    2010 - 2012
Cadena de tiendas para el mejoramiento del hogar del holding IFH Retail del grupo Interbank. Creada en el año 2010, abrió su primera tienda en Septiembre de 2011.
Gerente de Operaciones y Ventas
Start-up de la compañía. Definición y ejecución de la estrategia de ventas en la operación de tiendas. A cargo directo de 6 gerentes y con reporte al gerente general.
*Elaboración de la estructura organizacional, perfiles de cargo y cronogramas de contratación de los diversos puestos para las tiendas.
*Dirección en la preparación de los planes de inducción, capacitación y entrenamiento de los equipos de tiendas.
*Elaboración y cumplimiento del presupuesto de gastos de todas las tiendas.
*Establecimiento del sistema de productividad operacional de tiendas y su puesta en marcha estableciendo métricas de eficiencia.
*Cumplimiento del 100% del plan de ventas y presupuesto de gastos del 1Q-2012
MAYORSA S.A.                                2008 - 2010
Empresa del Consorcio Mayorista Alvi que operó la cadena de supermercados dedicada a la venta de productos de consumo masivo para el segmento de comerciantes minoristas. En 2009 facturó US $ 45 MM liderando el mercado mayorista. Actualmente de propiedad de grupo chileno Unimarc.
Gerente Comercial
Dirección comercial del negocio. Elaboración y ejecución de planes comerciales, negociación con proveedores y establecimiento del mix de productos para la venta en 11 tiendas. Con 5 personas a cargo. Reportaba al Gerente General.
*Negociación exitosa de nuevas condiciones comerciales y concreción de acuerdos con principales proveedores, obteniendo aportes del 1,4% y la mejora promedio de 3 días en el plazo de pago.
*Incremento de ventas en 9% y del margen comercial en 2 puntos porcentuales en el periodo 2008 – 2009, como resultado del replanteo del surtido de productos y ejecución de la estrategia de pricing, segmentando tipos de clientes.
MAESTRO HOME CENTER S.A.C.                             2003 - 2008
Empresa actualmente del grupo Falabella y anteriormente de los grupos Enfoca y Pisopak que opera las tiendas Maestro Home Center. Líder en el mercado de mejoramiento del hogar y ferretería.
Gerente de Operaciones y Ventas
*Dirección comercial y operacional de 7 tiendas. Gestión de la estrategia de productividad operacional, entrenamiento y desarrollo profesional de 1600 asesores de ventas, mediante 10 gerencias. Reportaba al Gerente General.
*Reingeniería operacional de la compañía y planeamiento estratégico para atender la demanda creciente en la industria en el canal de retail moderno.
*Crecimiento de ventas de US$ 21MM a US$ 155MM entre el 2003 y 2008, a través la implementación y apertura de las 5 primeras tiendas bajo el formato Maestro.
*Definición de KPIs y desarrollo de planes de venta y reportes de gestión.
*Mejora en el servicio de atención en las tiendas, logrando alcanzar un 90% en el nivel de satisfacción del cliente, según medición hecha por Apoyo, Opinión y Mercado.
*Reversión de resultados negativos, permitiendo la capitalización de la empresa y su posterior expansión a nivel nacional hasta su venta en 2010 al Grupo de Inversión Enfoca en +US$120 MM y en el 2014 al grupo Falabella en US$700 MM.","rawText":"EXPERIENCIA PROFESIONAL FLAVAL S.A.C. 2008 - A la fecha Empresa propia dedicada a brindar servicios de asesoría en la gestión estratégica, financiera, comercial, operacional e inmobiliaria a comercios minoristas. Director Ejecutivo. *Diseño, implementación y operación de club de lealtad de clientes para comercios minoristas basados en estrategias de marketing de retención. *Desarrollo de proyectos comerciales inmobiliarios. LIFE IT S.A.A. 2013 - 2015 Cadena de tiendas dedicada a la venta de productos de categorías de salud y confort que busca mejorar el estilo de vida de las personas. Con 11 locales en los principales Centros Comerciales de Lima. Gerente General Dirección general del negocio *Liderazgo en el replanteo del modelo y estrategia de negocio mediante la revisión y redefinición del posicionamiento, segmentación y dimensionamiento del mercado. *8% de incremento de ventas entre los años 2014 y 2013. *Puesta en marcha de 8 puntos de venta a través de módulos en tiendas Saga Falabella y Tottus y del canal de televentas. HOME CENTERS PERUANOS S.A. - PROMART 2010 - 2012 Cadena de tiendas para el mejoramiento del hogar del holding IFH Retail del grupo Interbank. Creada en el año 2010, abrió su primera tienda en Septiembre de 2011. Gerente de Operaciones y Ventas Start-up de la compañía. Definición y ejecución de la estrategia de ventas en la operación de tiendas. A cargo directo de 6 gerentes y con reporte al gerente general. *Elaboración de la estructura organizacional, perfiles de cargo y cronogramas de contratación de los diversos puestos para las tiendas. *Dirección en la preparación de los planes de inducción, capacitación y entrenamiento de los equipos de tiendas. *Elaboración y cumplimiento del presupuesto de gastos de todas las tiendas. *Establecimiento del sistema de productividad operacional de tiendas y su puesta en marcha estableciendo métricas de eficiencia. *Cumplimiento del 100% del plan de ventas y presupuesto de gastos del 1Q-2012 MAYORSA S.A. 2008 - 2010 Empresa del Consorcio Mayorista Alvi que operó la cadena de supermercados dedicada a la venta de productos de consumo masivo para el segmento de comerciantes minoristas. En 2009 facturó US $ 45 MM liderando el mercado mayorista. Actualmente de propiedad de grupo chileno Unimarc. Gerente Comercial Dirección comercial del negocio. 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