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Trilingüe (español - portugués - inglés). Más de 10 años de experiencia en el área de la Comunicación, gestionando proyectos para compañías multinacionales: Microsoft, Palm, 20th Century Fox, CA, MasterCard, Microsoft Operations, Cysco Systems, Google, Gameloft, Sonico, Workana.

Especialidades:

*Account Management: liderazgo y gestión de proyectos web, de marketing y de comunicación. Nexo entre el cliente y el equipo interno de la empresa. Responsable de la relación diaria con el cliente. Coordinación del trabajo con las diferentes áreas involucradas. Manejo de tiempos y prioridades, seguimiento de los proyectos, confección de reportes de status.

*Coordinadora de Área: responsable de la gestión de contenidos para diferentes canales de comunicación. Coordinación y supervisión de equipos de contenidos a nivel regional (ejecutivos de prensa, redactores, editores, traductores, diseñadores). Manejo de múltiples proyectos en simultáneo, alineando al equipo y asegurando cumplimiento de deadlines y entrega de deliverables.

*Generación de contenidos para blogs, newsletters, websites, e-books, help desks, campañas de e-mail marketing, materiales de educación para el usuario, casos de estudio, artículos de prensa, press releases, documentos corporativos, material promocional, encuestas, manuales de políticas y procesos. Experiencia en interacción con equipos de diseño y programación para la realización de cada proyecto.

Otras áreas de expertise:

*Coordinación regional de agencias de PR (planificación, seguimiento de la ejecución, evaluación de performance, relacionamiento con públicos objetivo, desarrollo de materiales base de gestión).

*Traducciones Portugués-Español e Inglés-Español orientadas a Marketing, PR y Área Comercial en general.

Habilidades:

*Autonomía y proactividad
*Excelente comunicación
*Óptimo manejo de relaciones interpersonales
*Gran versatilidad para incorporar nuevos conocimientos","rawText":"Profesional independiente. Trilingüe (español - portugués - inglés). Más de 10 años de experiencia en el área de la Comunicación, gestionando proyectos para compañías multinacionales: Microsoft, Palm, 20th Century Fox, CA, MasterCard, Microsoft Operations, Cysco Systems, Google, Gameloft, Sonico, Workana. Especialidades: *Account Management: liderazgo y gestión de proyectos web, de marketing y de comunicación. Nexo entre el cliente y el equipo interno de la empresa. Responsable de la relación diaria con el cliente. Coordinación del trabajo con las diferentes áreas involucradas. Manejo de tiempos y prioridades, seguimiento de los proyectos, confección de reportes de status. *Coordinadora de Área: responsable de la gestión de contenidos para diferentes canales de comunicación. Coordinación y supervisión de equipos de contenidos a nivel regional (ejecutivos de prensa, redactores, editores, traductores, diseñadores). Manejo de múltiples proyectos en simultáneo, alineando al equipo y asegurando cumplimiento de deadlines y entrega de deliverables. *Generación de contenidos para blogs, newsletters, websites, e-books, help desks, campañas de e-mail marketing, materiales de educación para el usuario, casos de estudio, artículos de prensa, press releases, documentos corporativos, material promocional, encuestas, manuales de políticas y procesos. Experiencia en interacción con equipos de diseño y programación para la realización de cada proyecto. Otras áreas de expertise: *Coordinación regional de agencias de PR (planificación, seguimiento de la ejecución, evaluación de performance, relacionamiento con públicos objetivo, desarrollo de materiales base de gestión). *Traducciones Portugués-Español e Inglés-Español orientadas a Marketing, PR y Área Comercial en general. Habilidades: *Autonomía y proactividad *Excelente comunicación *Óptimo manejo de relaciones interpersonales *Gran versatilidad para incorporar nuevos conocimientos","canEdit":false,"editUrl":"https://www.workana.com/freelancer/426cb32863bfc23098b23cb42b8b33f8/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Julio 2011 – Presente
Independiente
Profesional de Relaciones Públicas y Marketing
Desarrollo de contenidos para blogs, newsletters, sitios web, help desks, campañas de e-mail marketing, materiales de educación para el usuario, casos de estudio, artículos, press releases, documentos corporativos, material promocional, encuestas, manuales. | Traducciones Portugués-Español; Español-Portugués; Inglés-Español; Español-Inglés orientadas a Marketing, PR, Publicidad y Área Comercial en general | Edición de texto, revisión de estilo, control de calidad.

Octubre 2010 – Junio 2011
Gameloft
Marketing & PR Coordinator – South Cone
Implementación de campañas a nivel regional y local, integrando acciones de PR, Marketing, Diseño Gráfico y Audiovisual, y Social Media | Coordinación e implementación de acciones de Marketing para impulsar las ventas. Manejo de proveedores y de presupuestos | Gestión de acuerdos de co-marketing con multinacionales de la industria del entretenimiento, operadores de teléfono, medios y otros partners para maximizar la visibilidad de las acciones | Implementación de comunicaciones específicas para Social Media, como herramienta clave para fidelizar usuarios y ganar seguidores, alineando la comunicación a Mkt y PR (interacción diaria con Community Managers) | Organización y coordinación de eventos y workshops con operadores de teléfono, prensa y partners clave | Coordinación y supervisión de las agencias de prensa. Medición de resultados y análisis de performance | Supervisión del área de Diseño. Interacción diaria con Product Managers de HQ para validación de cada pieza | Gestión de relaciones con medios de comunicación a nivel regional (Cono Sur) | Análisis cuali-cuantitativos de cobertura de prensa (evaluación mensual).
Proyecto destacado: coordinación integral del proceso de producción del POP del videojuego oficial de la película Fast Five. Responsable por la realización, desarrollo, promoción y difusión vía TV, medios impresos y online, y redes sociales. Avant Premiere Mundial, Universal Pictures, Rio de Janeiro.

Agosto 2010 – Octubre 2010
Universidad de Palermo – Facultad de Diseño y Comunicación
Coordinadora del Programa Vínculos Internacionales
Gestión de vínculos con públicos externos nacionales e internacionales: instituciones educativas, centros culturales, autoridades académicas, investigadores | Coordinación y seguimiento de proyectos con instituciones educativas extranjeras: convenios, propuestas de acuerdos bilaterales y proyectos de investigación | Recepción de visitas internacionales. Manejo de agenda de actividades. Trabajo en equipo con áreas de Marketing y Eventos | Gestión de contenidos de comunicación del área y difusión de actividades en medios internos y externos (website, blog, redes sociales, newsletters, diario institucional) | Registro de documentación de seguimiento.

Marzo 2009 – Enero 2010
SONICO.com
Analista de PR
Apoyo en el planeamiento de acciones regionales de PR | Coordinación y supervisión de las actividades de la red de agencias | Medición de resultados y evaluación de performance de agencias | Análisis de la cobertura de prensa (local y regional) | Definición de mensajes clave, políticas y procesos de PR | Elaboración de documentos corporativos | Implementación de acciones de Comunicación Interna | Apoyo en acciones de Co-Branding y RSE | Manejo de la relación con usuarios clave | Coordinación de acciones con la prensa | Redacción de contenidos y actualización de los canales de comunicación. Proyecto destacado: coordinación del rediseño del website corporativo (estructura y presentación de contenidos, definición de mensajes, actualización de información)

Enero 2006 – Diciembre 2007
INTUIC – International PR Management
Ejecutiva de Cuentas
Liderazgo y coordinación de proyectos y equipos regionales | Entrenamiento, dirección y supervisión del asistente de cuentas | Implementación de planes y estrategias de comunicación | Coordinación de lanzamientos regionales de productos | Supervisión y revisión de desarrollo de materiales de Marketing y PR | Coordinación de contenidos de newsletters de Marketing | Definición de procesos, prácticas y metodologías de PR | Entrenamiento, soporte e integración de nuevas agencias a la red de PR | Estructuración de análisis de clima interno | Desarrollo de estructura de contenidos y coordinación de diseño de Extranets de PR | Análisis cuali-cuantitativos de la cobertura de prensa.
Cuentas regionales: Palm, 20th Century Fox, CA, MasterCard, Microsoft Operations, Google

Enero 2005 – Diciembre 2005
INTUIC – International PR Management
Asistente de Cuentas
Coordinación de proyectos regionales | Elaboración de reportes, presentaciones y documentos varios | Coordinación de contenidos de newsletters de Marketing y herramientas de comunicación interna. Supervisión del diseñador gráfico | Confección de documentos para estandarización de procesos y políticas de PR | Coordinación y análisis de estudios de percepción e imagen. Realización de entrevistas en portugués | Elaboración y revisión de materiales base de PR | Confección de reportes de actividades de Marketing y PR | Elaboración de propuestas para clientes | Transcripciones de audio.
Cuentas regionales: Palm, Microsoft, CA, Cysco Systems","rawText":"Julio 2011 – Presente Independiente Profesional de Relaciones Públicas y Marketing Desarrollo de contenidos para blogs, newsletters, sitios web, help desks, campañas de e-mail marketing, materiales de educación para el usuario, casos de estudio, artículos, press releases, documentos corporativos, material promocional, encuestas, manuales. | Traducciones Portugués-Español; Español-Portugués; Inglés-Español; Español-Inglés orientadas a Marketing, PR, Publicidad y Área Comercial en general | Edición de texto, revisión de estilo, control de calidad. Octubre 2010 – Junio 2011 Gameloft Marketing & PR Coordinator – South Cone Implementación de campañas a nivel regional y local, integrando acciones de PR, Marketing, Diseño Gráfico y Audiovisual, y Social Media | Coordinación e implementación de acciones de Marketing para impulsar las ventas. Manejo de proveedores y de presupuestos | Gestión de acuerdos de co-marketing con multinacionales de la industria del entretenimiento, operadores de teléfono, medios y otros partners para maximizar la visibilidad de las acciones | Implementación de comunicaciones específicas para Social Media, como herramienta clave para fidelizar usuarios y ganar seguidores, alineando la comunicación a Mkt y PR (interacción diaria con Community Managers) | Organización y coordinación de eventos y workshops con operadores de teléfono, prensa y partners clave | Coordinación y supervisión de las agencias de prensa. Medición de resultados y análisis de performance | Supervisión del área de Diseño. Interacción diaria con Product Managers de HQ para validación de cada pieza | Gestión de relaciones con medios de comunicación a nivel regional (Cono Sur) | Análisis cuali-cuantitativos de cobertura de prensa (evaluación mensual). Proyecto destacado: coordinación integral del proceso de producción del POP del videojuego oficial de la película Fast Five. Responsable por la realización, desarrollo, promoción y difusión vía TV, medios impresos y online, y redes sociales. Avant Premiere Mundial, Universal Pictures, Rio de Janeiro. Agosto 2010 – Octubre 2010 Universidad de Palermo – Facultad de Diseño y Comunicación Coordinadora del Programa Vínculos Internacionales Gestión de vínculos con públicos externos nacionales e internacionales: instituciones educativas, centros culturales, autoridades académicas, investigadores | Coordinación y seguimiento de proyectos con instituciones educativas extranjeras: convenios, propuestas de acuerdos bilaterales y proyectos de investigación | Recepción de visitas internacionales. Manejo de agenda de actividades. Trabajo en equipo con áreas de Marketing y Eventos | Gestión de contenidos de comunicación del área y difusión de actividades en medios internos y externos (website, blog, redes sociales, newsletters, diario institucional) | Registro de documentación de seguimiento. Marzo 2009 – Enero 2010 SONICO.com Analista de PR Apoyo en el planeamiento de acciones regionales de PR | Coordinación y supervisión de las actividades de la red de agencias | Medición de resultados y evaluación de performance de agencias | Análisis de la cobertura de prensa (local y regional) | Definición de mensajes clave, políticas y procesos de PR | Elaboración de documentos corporativos | Implementación de acciones de Comunicación Interna | Apoyo en acciones de Co-Branding y RSE | Manejo de la relación con usuarios clave | Coordinación de acciones con la prensa | Redacción de contenidos y actualización de los canales de comunicación. Proyecto destacado: coordinación del rediseño del website corporativo (estructura y presentación de contenidos, definición de mensajes, actualización de información) Enero 2006 – Diciembre 2007 INTUIC – International PR Management Ejecutiva de Cuentas Liderazgo y coordinación de proyectos y equipos regionales | Entrenamiento, dirección y supervisión del asistente de cuentas | Implementación de planes y estrategias de comunicación | Coordinación de lanzamientos regionales de productos | Supervisión y revisión de desarrollo de materiales de Marketing y PR | Coordinación de contenidos de newsletters de Marketing | Definición de procesos, prácticas y metodologías de PR | Entrenamiento, soporte e integración de nuevas agencias a la red de PR | Estructuración de análisis de clima interno | Desarrollo de estructura de contenidos y coordinación de diseño de Extranets de PR | Análisis cuali-cuantitativos de la cobertura de prensa. Cuentas regionales: Palm, 20th Century Fox, CA, MasterCard, Microsoft Operations, Google Enero 2005 – Diciembre 2005 INTUIC – International PR Management Asistente de Cuentas Coordinación de proyectos regionales | Elaboración de reportes, presentaciones y documentos varios | Coordinación de contenidos de newsletters de Marketing y herramientas de comunicación interna. Supervisión del diseñador gráfico | Confección de documentos para estandarización de procesos y políticas de PR | Coordinación y análisis de estudios de percepción e imagen. Realización de entrevistas en portugués | Elaboración y revisión de materiales base de PR | Confección de reportes de actividades de Marketing y PR | Elaboración de propuestas para clientes | Transcripciones de audio. 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