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Análisis, desarrollo e implementación de estrategias para posicionamiento de marcas en pisos ventas (Trend Marketing). En los últimos 16 años me he especializado en Marketing Estratégico para negocios de Venta Directa (Door To Door) y para la industria farmaceutica, Planificación de Demanda o Estimación de ventas para el modelo de negocio TDT. Desarrollo de marcas y productos. Análisis de tendencias de ventas. Inteligencia de Negocios.","rawText":"20 años de experiencia de Marketing de Servicios y Retail. Análisis, desarrollo e implementación de estrategias para posicionamiento de marcas en pisos ventas (Trend Marketing). En los últimos 16 años me he especializado en Marketing Estratégico para negocios de Venta Directa (Door To Door) y para la industria farmaceutica, Planificación de Demanda o Estimación de ventas para el modelo de negocio TDT. Desarrollo de marcas y productos. Análisis de tendencias de ventas. Inteligencia de Negocios.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/42f5bb64d6355badc36b3118ae834765/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Genia Care c.a.
Cargo: Gerente de Inteligencia Comercial
Liderar la Gerencia de Inteligencia Comercial, responsable de dirigir, coordinar, organizar, canalizar y alinear los procesos de recopilación, organización, planificación, análisis, seguimiento y control de información, llevados a cabo por tres Gerencias: Planificación de Demanda, Administración de Ventas y Desempeño de Fuerza de Ventas e Inteligencia de Negocios; dentro de una perspectiva estratégica, que permita de acuerdo al modelo de negocio, procesar y potenciar los datos que genera e impactan a la compañía, a nivel Comercial y Cadena de Suministros; transformándolos en información estratégica y táctica, como herramienta para la toma de decisiones en las distintas áreas involucradas. Permitiendo en sinergia con el Plan Estratégico de la Corporación, el aumento de la rentabilidad y mejorar la eficiencia de los procesos.

Avon Cosmetics de Venezuela c.a.
Cargo: Category Manager. Nov 2007 – 20019
Empresa de cosméticos líder en sistema ventas directas con 64 años en el mercado venezolano, el cual brinda a sus representantes de ventas la oportunidad de desarrollar su propio negocio.
Supervisor Inmediato: Adriana Chacón – Gerente Senior Marketing. Telf. 0212 340-1143

Garantizar el crecimiento sostenido y rentable de la categoría asignada, a través de la creación, planificación y ejecución de la estrategia de cada una de sus marcas en base a los lineamientos locales y regionales.
Alcanzar los objetivos mediante la administración de los recursos disponibles y asignación de presupuesto de la categoría asignada.
Desarrollar una visión integral de la categoría coordinando con los distintos públicos el desarrollo de las actividades relacionadas con la misma.
Crear planes exitosos de introducción de nuevos productos al mercado local, para que represente incremento en las ventas de la categoría, liderando el proceso de desarrollo y activación.

Participar en el proceso de S&OP (Service & Operations Planning) para garantizar el desarrollo de actividades que permitan alinear la cadena de valor de su categoría de forma exitosa.
Definir y ejecutar estrategias para cada marca del portafolio asignado, mediante procesos de análisis de información, y generación de conocimiento del consumidor, para garantizar el cumplimiento de las metas planteadas.
Liderar el proceso de mantenimiento del ciclo de vida de los productos para cumplir con lineamientos regionales y asegurar un portafolio relevante de productos al consumidor.
Participar en el proceso de planeación de campañas para garantizar que las estrategias desarrolladas estén alineadas con las tácticas y acciones implementadas en folleto.
Manejo y negociación de proveedores.

Supervisor de Campo. Jul 2006 – Nov 2007
Retail Track de Venezuela, c.a.
Empresa dedicada a la auditoria de estrategias de merchandising en los distintos canales de distribución en Retail
Supervisor Inmediato Carlos Acevedo – Gerente General. Email: acevedoc@retailtrack.com

Dictar entrenamiento a personal de campo encargadas de recolectar información en los pisos de venta de producto de consumo masivo. Elaborar informes a base análisis de resultados con la finalidad de visualizar oportunidades de negocios. Auditar la información recolectada en campo para detectar inconsistencias o errores de data, garantizando informes de calidad. Monitoreo de la muestra recolectada a través de indicadores de gestión. Brindar apoyo al departamento de operaciones en cuanto a la elaboración de informes aplicando una efectiva inteligencia de marcado. Supervisar al personal de campo, velando por el cumplimiento de las rutas asignadas. Trato continuo con los encargados, gerentes de tiendas o supervisores de piso, de distintos canales de distribución para conservar las relaciones y mantener las autorizaciones de acceso a las tiendas. Evaluación contínua del personal supervisado. Ser embajador de las necesidades administrativas y operativas del personal supervisado. Estructurar, planificar e implementar las rutas en el área supervisada.
Logros Obtenidos:
Alcance de las Metas en cuanto al cumplimiento de locales auditados en cada uno de los respectivos canales de distribución en la zona metropolitana de Caraca (Hipermercados, supermercados cadenas, supermercados independientes, abastos, mayoristas, kioscos, farmacias cadenas, farmacias independientes y licorerías), el cual comprendía una base de 450 establecimientos. Implementación de formatos y mecanismos de recolección de la información de acuerdo a canal auditado. Mejoramiento del adiestramiento del personal de campo, preparándolos en disciplina en el trabajo, formación continua en cuanto a inteligencia de mercado y relaciones humanas, todos orientados a maximizar el rendimiento personal y en consecuencia el rendimiento de grupo para el desarrollo organizacional.","rawText":"Genia Care c.a. Cargo: Gerente de Inteligencia Comercial Liderar la Gerencia de Inteligencia Comercial, responsable de dirigir, coordinar, organizar, canalizar y alinear los procesos de recopilación, organización, planificación, análisis, seguimiento y control de información, llevados a cabo por tres Gerencias: Planificación de Demanda, Administración de Ventas y Desempeño de Fuerza de Ventas e Inteligencia de Negocios; dentro de una perspectiva estratégica, que permita de acuerdo al modelo de negocio, procesar y potenciar los datos que genera e impactan a la compañía, a nivel Comercial y Cadena de Suministros; transformándolos en información estratégica y táctica, como herramienta para la toma de decisiones en las distintas áreas involucradas. Permitiendo en sinergia con el Plan Estratégico de la Corporación, el aumento de la rentabilidad y mejorar la eficiencia de los procesos. Avon Cosmetics de Venezuela c.a. Cargo: Category Manager. Nov 2007 – 20019 Empresa de cosméticos líder en sistema ventas directas con 64 años en el mercado venezolano, el cual brinda a sus representantes de ventas la oportunidad de desarrollar su propio negocio. Supervisor Inmediato: Adriana Chacón – Gerente Senior Marketing. Telf. 0212 340-1143 Garantizar el crecimiento sostenido y rentable de la categoría asignada, a través de la creación, planificación y ejecución de la estrategia de cada una de sus marcas en base a los lineamientos locales y regionales. Alcanzar los objetivos mediante la administración de los recursos disponibles y asignación de presupuesto de la categoría asignada. Desarrollar una visión integral de la categoría coordinando con los distintos públicos el desarrollo de las actividades relacionadas con la misma. Crear planes exitosos de introducción de nuevos productos al mercado local, para que represente incremento en las ventas de la categoría, liderando el proceso de desarrollo y activación. Participar en el proceso de S&OP (Service & Operations Planning) para garantizar el desarrollo de actividades que permitan alinear la cadena de valor de su categoría de forma exitosa. Definir y ejecutar estrategias para cada marca del portafolio asignado, mediante procesos de análisis de información, y generación de conocimiento del consumidor, para garantizar el cumplimiento de las metas planteadas. Liderar el proceso de mantenimiento del ciclo de vida de los productos para cumplir con lineamientos regionales y asegurar un portafolio relevante de productos al consumidor. Participar en el proceso de planeación de campañas para garantizar que las estrategias desarrolladas estén alineadas con las tácticas y acciones implementadas en folleto. Manejo y negociación de proveedores. Supervisor de Campo. Jul 2006 – Nov 2007 Retail Track de Venezuela, c.a. Empresa dedicada a la auditoria de estrategias de merchandising en los distintos canales de distribución en Retail Supervisor Inmediato Carlos Acevedo – Gerente General. Email: acevedoc@retailtrack.com Dictar entrenamiento a personal de campo encargadas de recolectar información en los pisos de venta de producto de consumo masivo. Elaborar informes a base análisis de resultados con la finalidad de visualizar oportunidades de negocios. Auditar la información recolectada en campo para detectar inconsistencias o errores de data, garantizando informes de calidad. Monitoreo de la muestra recolectada a través de indicadores de gestión. Brindar apoyo al departamento de operaciones en cuanto a la elaboración de informes aplicando una efectiva inteligencia de marcado. Supervisar al personal de campo, velando por el cumplimiento de las rutas asignadas. 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