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Septiembre 2020 - Diciembre 2020
Funciones: Responsable de la planeación y ejecución de la estrategia de las marcas en el trade, desarrollo de actividades promocionales y garantizar el seguimiento de los KPI’s de ejecución en cada uno de los canales/cuentas/clientes.
Logros:
Gestionar el lanzamiento de una innovación de la marca Maizena, cumpliendo el 100% de los objetivos propuestos.
Planeación, gestión y seguimiento del relanzamiento del segmento de la marca Knorr en el canal tradicional cumpliendo con el 98% de los objetivos.

Unilever Colombia - Analista de Trade Marketing - Canal moderno y tradicional
Enero 2020 - Agosto 2020
Funciones: Responsable de la ejecución de la estrategia de las marcas en el trade, garantizar el seguimiento de los KPI’s de ejecución en cada uno de los canales/cuentas/clientes.
Logros:
Planeación, coordinación y asignación de KPI’s para el lanzamiento de una innovación de la marca Maizena.
Recuperación del 30% de distribución del segmento de la marca Knorr en el canal tradicional.","rawText":"Unilever Colombia - Especialista de Trade Marketing - Canal moderno y tradicional Septiembre 2020 - Diciembre 2020 Funciones: Responsable de la planeación y ejecución de la estrategia de las marcas en el trade, desarrollo de actividades promocionales y garantizar el seguimiento de los KPI’s de ejecución en cada uno de los canales/cuentas/clientes. Logros: Gestionar el lanzamiento de una innovación de la marca Maizena, cumpliendo el 100% de los objetivos propuestos. Planeación, gestión y seguimiento del relanzamiento del segmento de la marca Knorr en el canal tradicional cumpliendo con el 98% de los objetivos. Unilever Colombia - Analista de Trade Marketing - Canal moderno y tradicional Enero 2020 - Agosto 2020 Funciones: Responsable de la ejecución de la estrategia de las marcas en el trade, garantizar el seguimiento de los KPI’s de ejecución en cada uno de los canales/cuentas/clientes. Logros: Planeación, coordinación y asignación de KPI’s para el lanzamiento de una innovación de la marca Maizena. Recuperación del 30% de distribución del segmento de la marca Knorr en el canal tradicional.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/45a22445c6c27a6e29ba4eb0d4a5a1de/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Rafael A.","companyId":2402395,"companyHash":"45a22445c6c27a6e29ba4eb0d4a5a1de","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 30.00","isSet":true,"currency":"USD","amount":"30.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Admin Support"},"public":true,"clarificationText":"Allowed formats:
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