● Vidalink do Brasil S.A.: December 2016 – Current
I'm part of the innovation team and we are leading the digital division of the company. My focus is user experience (UX), user interface (UI) and content for Brazilian audience. I also support human capital on internal communication.
● Lendico Brazil: November 2015 – September 2016
Public Relations Brazil
Developed corporate materials and defined local PR strategies disclosing Lendico mission and its vision;
Managed a communication agency (3 people);
Community management of company social networks: Facebook, Twitter, Instagram, Linkedin and Youtube;
Created inbound content on Lendico Blog;
Developed weekly newsletter which syndicated the latest posts of Lendico Blog;
Created +Finanças with Design, CRM and Marketing teams;
Created and reviewed CRM content;
Creatives and storytelling on direct marketing and paid media campaigns;
Customer Care 2.0 on company social networks;
Supported SEO team with copywriting, outreaching activities and content optimization for search engines.
● Helpling Brazil: August 2014 - October 2015
PR & Communication Brazil
Worked on website translation for Brazilian launch (CMS and HTML);
Developed corporate materials and addressed them to Brazilian audience;
Defined local PR strategies and disclosed Helpling mission and its vision;
Managed communication agency (2 people) and clinched several pieces on the main Brazilian media outlets. Brazil was positioned among the top countries in outcomes;
Community management of company social networks and provided inbound content for Brazilian customers and cleaners registered. Since its launch in September/2014 Brazilian channels leaded internal ranking and stayed on top 3 of engagement rate;
Supported CRM Team with creative writing and layout suggestions based on Brazilian customer analysis;
Assisted SEO team with copywriting, outreaching activities and content optimization for search engines;
Storytelling on direct marketing campaigns;
Worldwide content development.
● Herbalife International do Brasil: September 2012 - June 2014
Supported internal communication, social projects, medical affairs, media and marketing:
Internal Communication: I collaborated on the development of a monthly newsletter for employees and also in events to share quarters financial results; I supported an agency responsible for the establishment of an annual Corporate Environment Survey and internal brand communication for employees;
Corporate Communication: I coordinated a communication agency (4 people) on the development of media opportunities and its inquiries, and also followed interviews and goodwill meetings with key media outlets; I wrote press releases for employees and Independent Distributors; I monitored crisis management and collaborated on multilevel marketing committees; I participated in medical and internal events, guiding executives during them; I coordinated clipping and production of media reports to Herbalife’s headquarter, located in Los Angeles, California;
Social Responsibility: I was part of the team supporting maintenance of Casa Herbalife Program in Brazil and there are four of them in Brazil. In May 2014, I collaborated with the production of a charity dinner which has raised R$ 179K.
● JeffreyGroup Brazil: October 2011 to August 2012
I supported accounts of American Airlines, Airbus, British Virgin Islands, GMCVB and Hilton Hotel; Participation and organization of events such as Campus Party 2012, Airbus A380 World Tour 2012, Labace 2012 and Travel Week 2012.
● Máquina Cohn & Wolfe: June 2010 - October 2011
Clipping Maker/Press Agent
Clipping Maker of Anbima, Camargo Correa, Sindipeças, Hypermarcas, B2W, LASA, Ambev, Drogasil, Oi, Telefônica and Banco Central; job rotation at Ambev and Camargo Correa institutional accounts; I organized and participated in the 83rd National Meeting of Construction Industry.