Gabriel C. freelancer experto en Community Management, Branding, Relaciones Públicas

Gabriel C.

Journalist and Community Manager

0 / 5

Brasil

Marketing y Ventas

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Sobre mí
I'm a life enthusiast and journalist. I'm affectionate on how technology has been changing people's lives, whether for convenience or for real-time communication. I have a crush on storytelling and also believe small actions improve daily life, helping to settle down a healthier and cheerful atmosphere.

In my experience I’ve clinched companies updates and lifestyle topics in major media outlets. With creative writing I am always looking forward to be unexpected, unusual and remarkable. As a copywriter my work has been used in CRM, online and offline pieces, e-mail marketing, blog, website content, brochures, etc.

Favourite topics and fields: Crisis Management, Corporate Communication, Public Relations, Events, Photography, Fashion, New Technologies, IoT, Music, Web 2.0, Marketing 3.0, B2C2C, Movies, Startups, SEO, Entrepreneurship, Viral Ideas, UI, UX, Design Thinking, Co-Branding, Community Management, Advertisement, Video edition, Customer Care 2.0, CRM, Inbound Content, Storytelling, Coding, Content, Travel.
Historia laboral
● Lendico Brazil: November 2015 – September 2016

Public Relations Brazil
- Developed corporate materials and defined local PR strategies disclosing Lendico mission and its vision;
- Managed a communication agency (3 people);
- Community management of company social networks: Facebook, Twitter, Instagram, Linkedin and Youtube;
- Created inbound content on Lendico Blog;
- Developed weekly newsletter which syndicated the latest posts of Lendico Blog;
- Created +Finanças with Design, CRM and Marketing teams;
- Created and reviewed CRM content;
- Creatives and storytelling on direct marketing and paid media campaigns;
- Customer Care 2.0 on company social networks;
- Supported SEO team with copywriting, outreaching activities and content optimization for search engines;


● Helpling Brazil: August 2014 - October 2015

PR & Communication Brazil
- Worked on website translation for Brazilian launch (CMS and HTML);
- Developed corporate materials and addressed them to Brazilian audience;
- Defined local PR strategies and disclosed Helpling mission and its vision;
- Managed communication agency (2 people) and clinched several pieces on the main Brazilian media outlets. Brazil was positioned among the top countries in outcomes;
- Community management of company social networks and provided inbound content for Brazilian customers and cleaners registered. Since its launch in September/2014 Brazilian channels leaded internal ranking and stayed on top 3 of engagement rate;
- Supported CRM Team with creative writing and layout suggestions based on Brazilian customer analysis;
- Assisted SEO team with copywriting, outreaching activities and content optimization for search engines;
- Storytelling on direct marketing campaigns;
- Worldwide content development


● Herbalife International do Brasil: September 2012 - June 2014

Corporate Communication Assistant: November 2013 - June 2014
- Internal Communication: developed a monthly newsletter for employees; collaborated on events to share quarters financial results; supported an agency responsible for the development of an annual Corporate Environment Survey and internal brand communication for employees.

- Corporate Communication: coordinated a communication agency (4 people) on the development of media opportunities and inquiries; followed interviews and goodwill meetings with key media outlets; press releases for employees and Independent Distributors; monitored crisis management; collaborated on multilevel marketing committees; participation in medical and internal events, guiding executives during them; coordinated clipping and production of media reports to headquarter located in Los Angeles, California.

- Social Responsibility: was part of the team supporting maintenance of Casa Herbalife Program in Brazil and there are four of them in Brazil. In May 2014, I collaborated with the production of a charity dinner which has raised R$ 179K.

Corporate Communication (Internship): September 2012 – November 2013
-  Supported internal communication, social projects, medical affairs, media and marketing.


● Jeffrey Group: October 2011 to August 2012

Press Agent (Internship)
- Supported accounts of American Airlines, Airbus, British Virgin Islands, GMCVB and Hilton Hotel; Participation and organization of events such as Campus Party 2012, Airbus A380 World Tour 2012, Labace 2012 and Travel Week 2012.


● Grupo Máquina: June 2010 - October 2011

Clipping Maker/Press Agent (Internship)
- Clipping Maker of Anbima, Camargo Correa, Sindipeças, Hypermarcas, B2W, LASA, Ambev, Drogasil, Oi, Telefônica and Banco Central; job rotation at Ambev and Camargo Correa institutional accounts; organized and participated in the 83rd National Meeting of Construction Industry.
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Posición del perfil: Bronze

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