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Soy Comunicadora Social con 19 años de experiencia Laboral, apasionada por la construcción de estrategias que conectan personas, organizaciones y comunidades. Mi trayectoria incluye liderazgo en comunicación organizacional, manejo de personal, y community management, destacándome por la capacidad de fortalecer relaciones públicas y fomentar ecosistemas digitales innovadores.

He trabajado con empresas reconocidas como el Grupo Bancolombia y Comfama, liderando proyectos innovadores que integran estrategias de branding, gestión de comunidades y marketing experiencial.
Mis fortalezas incluyen:
•    Desarrollo de branding e identidad visual para marcas emergentes y consolidadas.
•    Creación de campañas digitales que conectan con audiencias específicas.
•    Consultoría en Customer Experience y diseño de journeys enfocados en la satisfacción del cliente.
Actualmente, estoy cursando un Máster en Marketing Digital y Customer Experience, lo que refuerza mi capacidad para implementar tendencias innovadoras en mis proyectos. Mi enfoque combina creatividad, análisis estratégico y orientación a resultados.
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Rol: Aliada de Territorio.
Tareas:
•    Desarrollé y mantuve relaciones estratégicas con aliados del territorio, promoviendo proyectos colaborativos.
•    Implementé estrategias de comunicación interna y externa para conectar a los usuarios con los servicios y programas de Comfama.
•    Coordiné actividades de bienestar enfocadas en mejorar la experiencia de los usuarios y la comunidad.
Valor Agregado: Contribuí a fortalecer la presencia de la organización en el territorio, incrementando la participación en los programas ofrecidos.

Konecta - Grupo Bancolombia - Community Manager (2022)
Rol: Community Manager para el Grupo Bancolombia.
Tareas:
•    Diseñé y ejecuté estrategias de comunicación digital para fortalecer el vínculo entre la marca y su comunidad en redes sociales.
•    Gestioné contenido creativo enfocado en la educación financiera, logrando aumentar el engagement en un 35%.
•    Implementé soluciones rápidas y efectivas para consultas y reclamaciones de usuarios, mejorando la percepción de servicio.
Valor Agregado: Mi enfoque estratégico permitió posicionar a la marca como un referente de confianza en el ámbito digital.

Wireframe - Website – Byron Marín (2024)
•    Rol: Diseñadora y Estratega de Marketing Digital.
•    Tareas:
o    Diseñé el wireframe para el sitio web oficial del cantautor Byron Marín, asegurando una experiencia de usuario óptima.
o    Implementé una estructura que conecta directamente a Byron con su audiencia, incluyendo acceso a canciones en plataformas digitales y noticias de lanzamientos.
o    Coordiné la propuesta visual para reflejar su estilo único y fortalecer su marca como artista.
•    Valor Agregado: Este proyecto forma parte de una estrategia de marketing digital que busca aumentar la visibilidad de Byron en mercados clave como Venezuela, Colombia y España, consolidando su presencia digital y atrayendo nuevas audiencias.

Academia de Mantenimiento - Carlos Meneses (2021)
Rol: Estratega de Marketing Digital y Branding.
Tareas:
•    Diseñé y desarrollé el branding completo, incluyendo fanpage, logo, eslogan y banner.
•    Ejecuté una Mind Master Class, planificando y gestionando todo el evento digital.
•    Implementé una campaña de email marketing para captar y fidelizar clientes.
Valor Agregado: Logré consolidar una identidad de marca profesional que impulsó la visibilidad y confianza en el mercado.

Dark Brew (2020)
Rol: Colaboradora en Branding.
Tareas:
•    Colaboré en el diseño de la identidad visual, destacando los valores y atributos únicos de la marca.
•    Asesoré en la creación de estrategias para posicionar el producto en un mercado competitivo.
Valor Agregado: Ayudé a Dark Brew a establecerse como una opción innovadora en el segmento de café frío.

Emprendimiento Personal (2022)
Rol: Fundadora y Estratega Digital.
Tareas:
•    Creé un eCommerce, diseñando fanpage, logo, eslogan y estrategias digitales para promocionar productos.
•    Gestioné campañas publicitarias en redes sociales para aumentar el alcance y las ventas.
Valor Agregado: Mi trabajo impulsó la generación de ingresos online y fortaleció mi marca personal en el ámbito digital.","rawText":"Comfama -Aliada de Territorio (2024) Rol: Aliada de Territorio. Tareas: • Desarrollé y mantuve relaciones estratégicas con aliados del territorio, promoviendo proyectos colaborativos. • Implementé estrategias de comunicación interna y externa para conectar a los usuarios con los servicios y programas de Comfama. • Coordiné actividades de bienestar enfocadas en mejorar la experiencia de los usuarios y la comunidad. Valor Agregado: Contribuí a fortalecer la presencia de la organización en el territorio, incrementando la participación en los programas ofrecidos. Konecta - Grupo Bancolombia - Community Manager (2022) Rol: Community Manager para el Grupo Bancolombia. Tareas: • Diseñé y ejecuté estrategias de comunicación digital para fortalecer el vínculo entre la marca y su comunidad en redes sociales. • Gestioné contenido creativo enfocado en la educación financiera, logrando aumentar el engagement en un 35%. • Implementé soluciones rápidas y efectivas para consultas y reclamaciones de usuarios, mejorando la percepción de servicio. Valor Agregado: Mi enfoque estratégico permitió posicionar a la marca como un referente de confianza en el ámbito digital. Wireframe - Website – Byron Marín (2024) • Rol: Diseñadora y Estratega de Marketing Digital. • Tareas: o Diseñé el wireframe para el sitio web oficial del cantautor Byron Marín, asegurando una experiencia de usuario óptima. o Implementé una estructura que conecta directamente a Byron con su audiencia, incluyendo acceso a canciones en plataformas digitales y noticias de lanzamientos. o Coordiné la propuesta visual para reflejar su estilo único y fortalecer su marca como artista. • Valor Agregado: Este proyecto forma parte de una estrategia de marketing digital que busca aumentar la visibilidad de Byron en mercados clave como Venezuela, Colombia y España, consolidando su presencia digital y atrayendo nuevas audiencias. Academia de Mantenimiento - Carlos Meneses (2021) Rol: Estratega de Marketing Digital y Branding. 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