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Domino herramientas como Adobe Illustrator, Canva, Premiere y Audition, así como tecnologías emergentes como la inteligencia artificial (ChatGPT) para optimizar el proceso creativo. Además, aplico estrategias SEO y técnicas avanzadas de copywriting para asegurar que el contenido no solo sea persuasivo, sino también visible en el mundo digital.","rawText":"Soy una apasionada de la comunicación y el marketing, con más de 10 años de experiencia ayudando a marcas y empresas a contar sus historias de manera efectiva y auténtica. Con dos maestrías —en Comunicación, Desarrollo y Cambio Social, y en Marketing Digital y Social Media— he liderado equipos multidisciplinares en áreas como comunicación corporativa, relaciones públicas, marketing digital y responsabilidad social empresarial. Mi objetivo es siempre ofrecer soluciones creativas y estratégicas a través de servicios de copywriting, marketing digital, diseño de branding y gestión de relaciones con stakeholders. Desde la redacción de campañas publicitarias hasta el desarrollo de estrategias que refuercen la reputación corporativa, mi enfoque está en generar resultados tangibles que impulsen el crecimiento de mis clientes. Domino herramientas como Adobe Illustrator, Canva, Premiere y Audition, así como tecnologías emergentes como la inteligencia artificial (ChatGPT) para optimizar el proceso creativo. Además, aplico estrategias SEO y técnicas avanzadas de copywriting para asegurar que el contenido no solo sea persuasivo, sino también visible en el mundo digital.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/490a59d2a7c669cb3fc6e3b07a02e669/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Marketing Coordinator
Dejavu Gourmet and Entertainment · Aruba
Ene 2024 - Presente · 9 meses

Responsabilidades:

- Desarrollar y ejecutar estrategias de marketing digital y comunicación para diversas marcas del sector de hospitalidad, incluyendo Caya House, Poke Ono, Infini, y la marca de vacation rentals Casago.
- Gestionar la presencia en redes sociales, realizando copywriting y creando contenido estratégico para mejorar la interacción con las audiencias clave y aumentar la visibilidad de las marcas.
- Implementar campañas de publicidad digital dirigidas a diferentes segmentos de mercado para maximizar el retorno de inversión publicitaria.
- Colaborar en el desarrollo de identidad visual y señalética para reforzar la coherencia de las marcas en puntos de venta y eventos.
- Coordinar la comunicación corporativa para Dejavu Gourmet, trabajando en conjunto con diferentes áreas para asegurar una alineación estratégica con los objetivos del negocio.
- Toda la comunicación de las marcas se desarrolla en ingles y en algunos casos específicos comunicados de prensa en papiamento.

Logros:
- Diseñé y lancé una campaña de publicidad en redes sociales para las marcas Infini y Poke Ono, incrementando su tráfico en línea y la interacción con los usuarios en un 35% en los primeros 3 meses.
- Participé en la creación de la estrategia de lanzamiento para Casago Aruba, ayudando a posicionar la marca en el mercado de alquileres vacacionales, creando a partir de analisis de SEO en contendio del website.
- Aumenté la presencia de Infini en redes sociales mediante y medios de comunicacion centrada en la experiencia gastronómica, generando más de reservas en el restaurante.

Marketing Coordinator
Urgent Care Aruba
May 2024 - Oct 2024 - 6 meses

Responsabilidades:

- Desarrollar estrategias de comunicación y publicidad para el sector de salud, enfocadas en las marcas Urgent Care y Medlab, laboratorios de análisis clínicos en Aruba.
- Gestionar la presencia en redes sociales y el copywriting de las campañas para mejorar la visibilidad de los servicios médicos ofrecidos.
- Diseñar publicidad visual y señalética interna para clínicas y laboratorios, mejorando la experiencia del paciente y fortaleciendo la identidad de la marca.
- Colaborar en la planificación de estrategias de comunicación interna para alinearse con los objetivos de la organización y promover un entorno de trabajo colaborativo.

Logros:
- Incrementé la visibilidad de Urgent Care Aruba en redes sociales y con entrevista en radio con especialistas mejorando el posicionamiento de la marca y aumentando la confianza de los pacientes en los servicios médicos.
- Implementé campañas de publicidad señalética en las clínicas y laboratorios, optimizando la experiencia del usuario en los centros de atención.

Cencosud S.A.
Coordinadora de Comunicación Interna y Externa
Dic 2016 - Feb 2024 · 6 años 2 meses

Responsabilidades:

- Crear y gestionar el plan de comunicación anual para definir estrategias alineadas con las metas empresariales y los diferentes stakeholders.
- Liderar la creación de contenido audiovisual, gráfico y escrito para medios internos y externos, usando herramientas como Adobe Illustrator, Premier y Audition.
- Diseñar programas de endomarketing que impulsaran la identidad y cultura corporativa mediante el análisis de la interacción entre empresa y colaboradores.

Logros:
- Mejoré la posición de Cencosud en el Ranking Merco Reputación en 50 puestos.
- Coordiné la elaboración del Manual de Comunicaciones con enfoque inclusivo con impacto en países de Latinoamérica como Colombia, Argentina, Brasil y Peru. Además del Protocolo de Manejo de Crisis con impacto en Colombia.

Cencosud S.A.
Profesional Comunicación Interna
Mar 2013 - Nov 2016 · 3 años 9 meses

Responsabilidades:
- Ejecutar campañas de comunicación interna, apoyando áreas clave de la compañía mediante contenido visual y escrito.
- Diseñar estrategias para el posicionamiento de la marca Cencosud en medios internos.

Logros:
- Creé junto con el equipo de comunicaciones la estrategia de endomarketing “Yo soy Cencosud” con un impacto de 13 mil colaboradores en Colombia.

Auxiliar de Comunicaciones
Carrefour
Mar 2012 - Mar 2013 · 1 año 1 mes

Responsabilidades:
- Apoyar la ejecución del plan de comunicaciones y la creación de contenido gráfico y audiovisual para la comunicación interna.
- Redactar y diseñar boletines de noticias semanales para informar y fortalecer la conexión con los colaboradores.

Logros:
-Colaboré en la gestión del cambio durante la transición de marca, apoyando a más de 13 mil colaboradores en Colombia.","rawText":"Marketing Coordinator Dejavu Gourmet and Entertainment · Aruba Ene 2024 - Presente · 9 meses Responsabilidades: - Desarrollar y ejecutar estrategias de marketing digital y comunicación para diversas marcas del sector de hospitalidad, incluyendo Caya House, Poke Ono, Infini, y la marca de vacation rentals Casago. - Gestionar la presencia en redes sociales, realizando copywriting y creando contenido estratégico para mejorar la interacción con las audiencias clave y aumentar la visibilidad de las marcas. - Implementar campañas de publicidad digital dirigidas a diferentes segmentos de mercado para maximizar el retorno de inversión publicitaria. - Colaborar en el desarrollo de identidad visual y señalética para reforzar la coherencia de las marcas en puntos de venta y eventos. - Coordinar la comunicación corporativa para Dejavu Gourmet, trabajando en conjunto con diferentes áreas para asegurar una alineación estratégica con los objetivos del negocio. - Toda la comunicación de las marcas se desarrolla en ingles y en algunos casos específicos comunicados de prensa en papiamento. Logros: - Diseñé y lancé una campaña de publicidad en redes sociales para las marcas Infini y Poke Ono, incrementando su tráfico en línea y la interacción con los usuarios en un 35% en los primeros 3 meses. - Participé en la creación de la estrategia de lanzamiento para Casago Aruba, ayudando a posicionar la marca en el mercado de alquileres vacacionales, creando a partir de analisis de SEO en contendio del website. - Aumenté la presencia de Infini en redes sociales mediante y medios de comunicacion centrada en la experiencia gastronómica, generando más de reservas en el restaurante. Marketing Coordinator Urgent Care Aruba May 2024 - Oct 2024 - 6 meses Responsabilidades: - Desarrollar estrategias de comunicación y publicidad para el sector de salud, enfocadas en las marcas Urgent Care y Medlab, laboratorios de análisis clínicos en Aruba. - Gestionar la presencia en redes sociales y el copywriting de las campañas para mejorar la visibilidad de los servicios médicos ofrecidos. - Diseñar publicidad visual y señalética interna para clínicas y laboratorios, mejorando la experiencia del paciente y fortaleciendo la identidad de la marca. - Colaborar en la planificación de estrategias de comunicación interna para alinearse con los objetivos de la organización y promover un entorno de trabajo colaborativo. Logros: - Incrementé la visibilidad de Urgent Care Aruba en redes sociales y con entrevista en radio con especialistas mejorando el posicionamiento de la marca y aumentando la confianza de los pacientes en los servicios médicos. - Implementé campañas de publicidad señalética en las clínicas y laboratorios, optimizando la experiencia del usuario en los centros de atención. Cencosud S.A. Coordinadora de Comunicación Interna y Externa Dic 2016 - Feb 2024 · 6 años 2 meses Responsabilidades: - Crear y gestionar el plan de comunicación anual para definir estrategias alineadas con las metas empresariales y los diferentes stakeholders. - Liderar la creación de contenido audiovisual, gráfico y escrito para medios internos y externos, usando herramientas como Adobe Illustrator, Premier y Audition. - Diseñar programas de endomarketing que impulsaran la identidad y cultura corporativa mediante el análisis de la interacción entre empresa y colaboradores. Logros: - Mejoré la posición de Cencosud en el Ranking Merco Reputación en 50 puestos. - Coordiné la elaboración del Manual de Comunicaciones con enfoque inclusivo con impacto en países de Latinoamérica como Colombia, Argentina, Brasil y Peru. Además del Protocolo de Manejo de Crisis con impacto en Colombia. Cencosud S.A. Profesional Comunicación Interna Mar 2013 - Nov 2016 · 3 años 9 meses Responsabilidades: - Ejecutar campañas de comunicación interna, apoyando áreas clave de la compañía mediante contenido visual y escrito. - Diseñar estrategias para el posicionamiento de la marca Cencosud en medios internos. Logros: - Creé junto con el equipo de comunicaciones la estrategia de endomarketing “Yo soy Cencosud” con un impacto de 13 mil colaboradores en Colombia. 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