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Especialista en Email Marketing
LFI La Fábrica Imaginario

Responsabilidades clave y resultados:

Diseño, planificación y ejecución integral de campañas de email marketing (newsletters, promociones, seguimientos), desde la estrategia hasta el envío.
Creación y personalización de plantillas de email responsive y visualmente atractivas, asegurando la compatibilidad en diversos dispositivos.
Implementación de estrategias de automatización de emails basadas en el comportamiento del usuario, optimizando la comunicación y la eficiencia.
Gestión y segmentación avanzada de listas de contactos, garantizando la entrega de mensajes al público objetivo más relevante.
Análisis exhaustivo de métricas clave (tasas de apertura, clics, conversiones) para evaluar el rendimiento y optimizar continuamente las campañas.
Colaboración proactiva con otros equipos de marketing para integrar las campañas de email con estrategias multicanal.
Mantengo actualizada la estrategia de email marketing con las últimas tendencias y mejores prácticas del sector

Logros destacados:
Lideré la implementación de una nueva estrategia de automatización de email marketing, que resultó en un aumento del 30% en la tasa de apertura. Esta estrategia incluyó una calendarización optimizada para prevenir la saturación del usuario y contenido de alto valor que fomentó significativamente la fidelización de la marca.

2019 - 2024
Directora Creativa y Diseñadora Web
AGLAYA · Agencia Nómada

Responsabilidades clave y resultados:

Definí y traduje las necesidades de los clientes en objetivos creativos claros, guiando la dirección de cada proyecto para asegurar su éxito.
Desarrollé y conceptualicé soluciones innovadoras y creativas que resonaron con la audiencia y superaron los objetivos comerciales de los clientes.
Gestioné y lideré la producción de todas las piezas creativas, implementando procesos de supervisión rigurosa y corrección proactiva para garantizar la excelencia y coherencia en cada proyecto.
Dirigí y potencié el talento de un equipo creativo, fomentando una visión unificada y maximizando los resultados individuales y colectivos.
Diseñé y desarrollé experiencias de usuario (UX) y sitios web (informativos y e-commerce) que combinaron navegación intuitiva con una estética atractiva, mejorando la interacción del usuario y la conversión.

Logros destacados:
Participación como speaker de eCommerce en las capacitaciones gratuitas del proyecto 2x2MKT, contribuyendo a la formación de la comunidad.

2017 - 2019
Directora de Producción y Diseño
Departamento de Comunicación · NIC.ec · Quito

Responsabilidades clave y resultados:

Lideré un equipo creativo en el desarrollo y lanzamiento de diversos proyectos digitales, garantizando la cohesión y calidad de las entregas.
Supervisé y dirigí al equipo de diseño en la creación de piezas publicitarias de alto impacto, asegurando la alineación con los objetivos de comunicación.
Implementé estrategias para fomentar un ambiente de colaboración y comunicación eficiente, optimizando el flujo de trabajo y la sinergia entre los miembros del equipo.

Logros destacados:
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