Bruna P. N. freelancer experto en Administración de Proyectos, Traducción al portugués

Bruna P. N.

Product Leader - Digital product specialist

0 / 5

Valor hora:

R$ 15,00

Redacción y Traducción

Sobre mí
Focus on strategy and conception of digital products;

Holistic view and wide experience in leading high-risk projects with large visibility;

Experience and facility to analyze and solve complex problems of business and digital products. I have a BS in Computer Science and Specialization in Strategy and Competitive Intelligence;

Ability to lead teams and projects grounded in examples, motivation and collaboration;

Total affinity with agile methodologies and strong facilitation skills to deal with
stakeholders. I have CSPO certification, Scrum Alliance - Product Owner;

Focused on results and directing efforts for the objective achievements;

More than 7 years of experience in digital content and media products, with big newspapers' brands.

More than 15 years experiencing all sites lifecycle, content portals, management tools, apps and mobile sites, from conception to launch, including monitoring and evolution.
Historia laboral
Translation from English to Portuguese (Brazil)
My last article translated: about digital marketing, 38 pages, 8000 words.

Duplo B - web store by Wix

Site and mobile site - Newspaper Zero Hora - 50 years anniversary
May 2014

Content offer based on user behavior
July 2013
I led the project that involved market solution application. Also, I coordinated comparative tests of audience engagement between editorial and automatically based on behavior content. The solution was deployed in specific areas on the main pages of newspapers' websites, generating a combination of edited and automatic content. Less work for the newsroom, without loss in audience.

Digital renewal - nine newspapers of the Grupo RBS
January 2012 – January 2013
I planned and coordinated the migration to new CMS IT and digital renewal every other newspaper in the RBS Group, after the release of Zero Hora newspaper. Also, I coached the newsrooms and commercial areas of each paper.

Digital subscription revenue model
August 2012
I led the project and, also, I built product strategy for the adoption the digital content paid model, called paywall, to the newspapers in the Grupo RBS. I identified the opportunity, along with the technical team, and promoted the change in the decision from the use a market solution to an internal development. A leaner solution launched faster with lower cost. The solution was adopted and implemented in six of nine Grupo RBS newspapers.

Digital renewal of the Zero Hora newspaper and new CMS
November 2011
The major digital renovation project of newspapers of the Grupo RBS company that had its first phase completed in 2011 with the launch of the new website, mobile site and apps of Zero Hora brand and the first phase of the new CMS (content management system). I built the product strategy of the CMS and the website, managed the development and coordinated the operation areas. The CMS became the operating base of all digital products for the newspapers and radios brands of the company. Successful case in the agile methodologies adoption with a staff of almost 20 people

clicRBS media center
October 2007
Managed the project of development and deployment of clicRBS media center and the management tool for audios and videos, for all digital products of the newspapers and radios of the Grupo RBS company.

Rankeado: No está rankeado

Último login: Hace un año

Registrado: Hace 2 años