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Tudo bem? Sou a Yasmin, profissional de Administração em Marketing e Negócios com especialização em Analytics (análise de dados). Sou formanda em Administração com ênfase em Marketing pela PUCRS, e estou em processo de certificação como Analista de Dados Associada pela Data Camp.

Minhas habilidades incluem gestão de de marketing e negócios, análise de dados de vendas e comportamento do cliente para impulsionar estratégias de marketing e CRM, além da construção de materiais, reports e apresentações visuais para empresas e pessoas.

Já dentre as principais ferramentas com que trabalho estão o Excel, para estruturação, análise e visualização eficaz de dados; Canva e Power Point para elaboração de reports e apresentações corporativos e de resultados.

Estou aqui para ajudar você e/ ou sua empresa a alcançar seus objetivos. Vamos trabalhar juntos!","rawText":"Olá! Tudo bem? Sou a Yasmin, profissional de Administração em Marketing e Negócios com especialização em Analytics (análise de dados). Sou formanda em Administração com ênfase em Marketing pela PUCRS, e estou em processo de certificação como Analista de Dados Associada pela Data Camp. Minhas habilidades incluem gestão de de marketing e negócios, análise de dados de vendas e comportamento do cliente para impulsionar estratégias de marketing e CRM, além da construção de materiais, reports e apresentações visuais para empresas e pessoas. Já dentre as principais ferramentas com que trabalho estão o Excel, para estruturação, análise e visualização eficaz de dados; Canva e Power Point para elaboração de reports e apresentações corporativos e de resultados. Estou aqui para ajudar você e/ ou sua empresa a alcançar seus objetivos. Vamos trabalhar juntos!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4c22e51be427c23367547f9e55eee52d/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Em minha jornada profissional, já tive a oportunidade de atuar em:

- Consultoria de Negócios, atuando com:
• administração financeira das empresas clientes: gestão do fluxo de caixa e DRE, realização do pagamento de contas e produção de relatórios de desempenho mensal e anual;
• gestão de contratos e propostas das empresas, realizando o controle de cobranças de parcelas com seus clientes;
• administração de recursos humanos: recrutamento e seleção de pessoal para as empresas clientes, trabalhando tanto com a elaboração de perfis de cargo, e criação de posts para divulgação de vagas em redes sociais, quanto com a aplicação de testes comportamentais com candidatos, e gestão de candidaturas; acompanhamento do banco de horas e produtividade de colaboradores das empresas;

- Assistência administrativa, atuando com:
• otimização de planilhas de controles de processos internos empresariais;
• elaboração de propostas comerciais seguindo padrões pré-definidos;
• elaboração de peças para redes socias da empresa - Instagram e LinkedIn;
• cumprimento de rotinas financeiras, como conciliação de entradas e saídas no software Conta Azul e elaboração de invoices e notas fiscais;

- Análise de Dados, com o que trabalho hoje, para além da minha carreira autônoma, no time de CRM de uma empresa de varejo, aonde atuo com:
• Monitoramento e atualização contínua de OKRs: Coleta e análise de dados (Google Analytics, AWS Athena, Oracle Responsys, Qlik Sense) para integrar indicadores, avaliar performance estratégica e reportar resultados à liderança.
• Desenvolvimento de estudos de data analytics: Análises de comportamento do consumidor, incluindo churn, migração entre marcas, cross-sell, e perfis regionais, para apoiar planos de ação do time de CRM e áreas correlatas.
• Elaboração de reports de CRM: performance de campanhas e réguas automatizadas para o time de CRM; resultados de ações no PDV para gerentes e colaboradores (dashboards e rankings); retorno de métricas de campanhas para indústrias (SMS, Push, Email Marketing).
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