Lucci Y. expert freelancer in Copywriting, Graphic Design, Business Card Design, Corporate Brand Identity, Label and Package Design, Editorial Design, Material Design, Logo design

Lucci Y.

art director / graphic designer

3 / 5

Hong Kong
Hourly rate:
HK$ 250.00

Freelancer expert in Design & Multimedia

Ratings from clients


About me
I have been working in the design and marketing field for more than 15 years. My clients come from cosmetics, education, food & beverage, government, luxury goods, NGO and publishing industry. I'm specialized in corporate branding, marketing materials design and social media management. I'm creative with quick response.
Work history
SUMMARY
Plan and execute events and activities for promoting products and services. Achieve the delivery of events in accordance with all business and client requirements in order to maximize campaign performances.
Reliable, hard working, and dedicated team player; works well under minimum supervision and the most demanding deadlines.

KEY SKILL AND ACCOMPLISHMENTS
•    Coordinate an average of 60 events per month for marketing offices
•    Devised sales tools and training for 120 sales representatives quarterly
•    Strong client service, professional, diplomatic, supportive
•    Excellent interpersonal skills with clients, management and staff
•    Proven supervisory skills, organize, prioritize and delegate tasks
•    Enthusiastic team player but able to work well as an individual under pressure

CAREER HISTORY
Appco Group Asia
CHANNEL & TERRITORY MANAGEMENT MANAGER
Mar 17 – Present
Responsible for directing marketing office that creatively led the company in analyzing market trends, opportunities, and challenges.
•    Plan and work with relevant teams to deliver against targets and possible accurate forecasting for each event and product
•    Ensure expenditure is in line with budget and best value is achieved for all marketing events
•    Work on financial reporting, budgeting, and prepare reports for strategic decision making
•    Develop channel and territory, market penetration and sales execution strategies to consistently attain and exceed goal
•    Conceptualize, plan and execute highly effective events
•    Prepare presentations and proposals for new partners and suppliers
•    Hold training for sales team quarterly

Omni Group
Feb 08 – Dec 16
EVENT & MARKETING MANAGER
Manage and coordinate product launches, road shows and gala dinners for internal and external group.
•    Develop event planning from concept generation to implementation to meet with clients brief under the given budget and time constraints
•    Manage the implementation of events from beginning to end and ensure flawless delivery of every phase
•    Supervise on site activities to ensure quality production work and handle ad-hoc requests from client
•    Liaise and manage vendors/ suppliers for production works with excellent quality control
•    Maintain excellent relationship with clients
•    Supervise and provide guidance to subordinates in project management and budget control skills

Creative
Jan 07 – Nov 07    GRAPHIC DESIGNER
Executed and completed all graphic work assigned by the Creative Director
•    Provided proposal layouts and designs under extremely tight deadlines
•    Established trusting relationship with outside vendors, designers, and key clients
•    Recognized for fresh and innovative ideas and applications
•    Assisted in marketing strategies and research
•    Administered social media and company branding

Anzo USA
Jun 04 – Jan 06    GRAPHIC AND WEB DESIGNER
Designed and found productive solutions to maximize the intended message for each project
•    Produced collateral pieces that included catalogs, brochures, leaflets, and trade show graphics
•    Handled multiple projects, many with conflicting deadlines
•    Developed designs that clearly communicated the company’s brand identity
•    Designed, developed, and maintained company website
•    Directed photo-shooting for products

City Media Marketing
Sept 00 – Apr 04    
SENIOR GRAPHIC DESIGNER
Worked closely with the marketing team to create page design and layout for the monthly publication
•    Worked in a lead role to provide supervision and guidance to junior designers
•    Created new advertisement and edit customer-furnished files
•    Conceptualized and designed covers, layouts, scans and photo samples for publication
•    Sorted and tracked job orders and cross-checked completed files before sending to the printers
•    Produced pre-press files for a variety of printing vendors

Tillsonburg Company Limited
Jan 98 – Jul 98    ASSISTANT DESIGN CO-ORDINATOR
Assisted with Senior Design Coordinators and Designers in preparing for new style development
•    Attended fittings, ensuring proper fit and proportion, and communicated changes with production
•    Managed and handed off fabrication requests in a timely manner to production department
•    Sourced and created color boards for seasonal lines
•    Organized of collections from past seasons as reference material
•    Provided clerical support including filing, data entry, distributing mails, keeping records, and issuing shipment invoice

EDUCATION
BACHELOR OF FINE AND STUDIO ARTS
University of Southern California, May 2000

ADDITIONAL STRENGTHS
•    Language: Fluent in Cantonese, Mandarin, and English
•    Computer Skill: Adobe Creative Suite, Microsoft Office
•    Digital Photography

CERTIFICATE
•    PROFESSIONAL DIPLOMA IN DIGITAL PORTRAIT PHOTOGRAPHY
Alain Yip Photography, Unisoft Education Centre, Feb 2008
•    HIGHER CERTIFICATE IN DIGITAL PHOTOGRAPHY & IMAGE EDITING
Alain Yip Photography, Unisoft Education Centre, Feb 2008

Portfolio:
https://drive.google.com/file/d/16H7B735nQ9yaI42L9V3veth6yJyH60kz/view