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Nesses últimos anos, gerenciei centenas de campanhas para clientes e projetos próprios, sempre buscando a excelência. Além de minha expertise em Google Ads e Meta Ads, também domino ferramentas como Google Analytics e Google Tag Manager, essenciais para rastreamento e análise de conversões.

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[E-commerce]

Desenvolvi e gerenciei campanhas de Google Ads e Meta Ads para lojas online, aumentando significativamente a visibilidade e as vendas.

Implementei estratégias de remarketing e campanhas de anúncios personalizados para maximizar a conversão de visitantes do site.

Realizei otimização contínua das campanhas para garantir o melhor retorno sobre investimento (ROI) e atender às metas de vendas.

[Negócios Locais]

Criei e otimizei campanhas publicitárias para aumentar a presença online e atrair clientes para lojas físicas.
Utilizei anúncios geolocalizados e segmentação avançada para direcionar o tráfego de clientes locais e aumentar o reconhecimento da marca.

Monitorei e ajustei as campanhas com base em dados analíticos para melhorar o desempenho e os resultados.
Franquia de Restaurantes:

Gerenciei campanhas de Google Ads para uma franquia de restaurantes, promovendo ofertas especiais e novos pratos.

Desenvolvi estratégias de segmentação para alcançar clientes locais e turistas, aumentando as reservas e o tráfego para as unidades físicas.

Implementei campanhas de anúncios em vídeo e pesquisa para destacar as promoções e melhorar a visibilidade da marca.

[Desenvolvedor WordPress]

Desenvolvimento e Customização:

Criei e customizei sites em WordPress para pequenas e médias empresas, adaptando os sites às necessidades específicas dos clientes.

Implementação de funcionalidades personalizadas e integração com sistemas de e-commerce para melhorar a funcionalidade e a experiência do usuário.

Realizei manutenção e otimização de sites para garantir alta performance, segurança e responsividade.

[Gerente de Projetos Ágeis]

Gestão de Projetos:

Coordenei projetos de marketing digital e desenvolvimento web utilizando métodos ágeis como Scrum e Kanban.

Garanti entregas dentro dos prazos estabelecidos e com alta qualidade, mantendo a satisfação dos clientes.
Facilitei reuniões de planejamento e revisão para garantir a eficiência do processo e a comunicação efetiva com a equipe.

[Colaboração e Comunicação]

Trabalhei de forma colaborativa com equipes multifuncionais para integrar soluções e otimizar a execução dos projetos.

Mantive comunicação constante com clientes para alinhar expectativas e fornecer atualizações regulares sobre o progresso dos projetos.

[Habilidades Técnicas]

Marketing Digital: Google Ads, Meta Ads, SEO, Análise de Dados
Desenvolvimento Web: WordPress, HTML, CSS, WooCommerce
Gestão de Projetos: Scrum, Kanban, Trello, Jira
Ferramentas de Análise: Google Analytics, Facebook Insights, Ferramentas de targeamento.","rawText":"Gestor de Tráfego Pago | [E-commerce] Desenvolvi e gerenciei campanhas de Google Ads e Meta Ads para lojas online, aumentando significativamente a visibilidade e as vendas. Implementei estratégias de remarketing e campanhas de anúncios personalizados para maximizar a conversão de visitantes do site. Realizei otimização contínua das campanhas para garantir o melhor retorno sobre investimento (ROI) e atender às metas de vendas. [Negócios Locais] Criei e otimizei campanhas publicitárias para aumentar a presença online e atrair clientes para lojas físicas. Utilizei anúncios geolocalizados e segmentação avançada para direcionar o tráfego de clientes locais e aumentar o reconhecimento da marca. Monitorei e ajustei as campanhas com base em dados analíticos para melhorar o desempenho e os resultados. Franquia de Restaurantes: Gerenciei campanhas de Google Ads para uma franquia de restaurantes, promovendo ofertas especiais e novos pratos. Desenvolvi estratégias de segmentação para alcançar clientes locais e turistas, aumentando as reservas e o tráfego para as unidades físicas. Implementei campanhas de anúncios em vídeo e pesquisa para destacar as promoções e melhorar a visibilidade da marca. [Desenvolvedor WordPress] Desenvolvimento e Customização: Criei e customizei sites em WordPress para pequenas e médias empresas, adaptando os sites às necessidades específicas dos clientes. Implementação de funcionalidades personalizadas e integração com sistemas de e-commerce para melhorar a funcionalidade e a experiência do usuário. Realizei manutenção e otimização de sites para garantir alta performance, segurança e responsividade. [Gerente de Projetos Ágeis] Gestão de Projetos: Coordenei projetos de marketing digital e desenvolvimento web utilizando métodos ágeis como Scrum e Kanban. Garanti entregas dentro dos prazos estabelecidos e com alta qualidade, mantendo a satisfação dos clientes. Facilitei reuniões de planejamento e revisão para garantir a eficiência do processo e a comunicação efetiva com a equipe. [Colaboração e Comunicação] Trabalhei de forma colaborativa com equipes multifuncionais para integrar soluções e otimizar a execução dos projetos. Mantive comunicação constante com clientes para alinhar expectativas e fornecer atualizações regulares sobre o progresso dos projetos. [Habilidades Técnicas] Marketing Digital: Google Ads, Meta Ads, SEO, Análise de Dados Desenvolvimento Web: WordPress, HTML, CSS, WooCommerce Gestão de Projetos: Scrum, Kanban, Trello, Jira Ferramentas de Análise: Google Analytics, Facebook Insights, Ferramentas de targeamento.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4cc9a9e206e12184e2fcce83f334a6d4/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Lucas P.","companyId":6156878,"companyHash":"4cc9a9e206e12184e2fcce83f334a6d4","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 97.00","isSet":true,"currency":"BRL","amount":"97.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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