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Implementación de estrategias de optimización de campañas. Desarrollo de estrategias avanzadas de segmentación de audiencias, incluyendo remarketing y listas de clientes personalizados, para aumentar la relevancia de los anuncios y mejorar el retorno de inversión (ROI). Elaboración de informes por medio de herramientas complementarias como Google Analytics y Tag Manager. Colaboración estrecha con equipos creativos y de contenido para alinear las campañas de Google Ads con los objetivos de branding y marketing de la empresa.","rating":4.9699999999999998,"ranking":76,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. 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Me especializo en aportar apoyo estratégico y operativo durante todas las fases del proyecto, combinando pensamiento analítico, una organización rigurosa y una marcada orientación a resultados, así como el control de datos, donde la precisión y la gestión del tiempo son claves para el éxito del flujo de datos. Principales competencias * Actualización constante de información. * Asignación y seguimiento de tareas con metodologías ágiles. * Ofrecer productos, cerrar ventas, cumplir metas y brindar información clara para lograr una venta efectiva. * Elaboración de informes ejecutivos para la alta dirección. * Supervisión de equipos multidisciplinarios y evaluación de desempeño. * Atención y fidelización de clientes, garantizando un servicio posventa de excelencia. * Gestión documental y control de presupuestos. * Ventas y comercialización: prospección, negociación y cierre de contratos. Valor añadido: Mi capacidad de organización me permite gestionar múltiples iniciativas simultáneamente sin sacrificar calidad ni plazos. 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Funciones: * Ser líder y enlace de la empresa con los clientes, con el objetivo principal de satisfacer sus necesidades y fortalecer la relación comercial, brindando soluciones a medida. * Planificar, organizar, dirigir y controlar la ejecución del plan de actividades y el presupuesto de la Gerencia de Operaciones, garantizando el cumplimiento de los objetivos definidos en cada proyecto. * Gestionar el enlace con los clientes en las diferentes etapas, manteniendo una comunicación activa y fluida durante todo el proceso. * Liderar al personal operativo y administrativo hacia el cumplimiento de las metas asignadas por mes, promoviendo el trabajo colaborativo y enfocado en resultados. * Impulsar la venta de servicios del sector telecomunicaciones, participando en procesos de negociación, presentación de propuestas técnicas y comerciales, así como en el seguimiento postventa para asegurar la satisfacción y fidelización del cliente. * Detectar oportunidades de negocio a través del contacto directo con los clientes, contribuyendo al crecimiento sostenido de la cartera de servicios. * Comercialización de vehículos para procesos de renovación y actualización de flota corporativa. Administré la cartera de clientes, gestioné las cobranzas y llevé el control eficiente del inventario, asegurando una operación fluida y organizada. * Supervisé el proceso de compras y fortalecí las relaciones con proveedores, garantizando condiciones favorables y disponibilidad oportuna de productos. Logros obtenidos: • Optimicé el uso de los recursos humanos, herramientas y equipos que permitió obtener los resultados esperados en un tiempo efectivo. • Generé ganancias mensuales de $20 mil dólares, con la optimización de todos los recursos, en el contrato principal de la empresa. • Controlé el presupuesto mensual, en donde se lograron los objetivos mensuales sin sacrificar ninguna etapa. * Aumento en ventas en un 15% de manera anual, tanto en servicios como en productos. 2.- Analista de Costo / Julio 2012 – Septiembre 2013 Funciones realizadas: * Analizar el costo de compra y venta de alimentos y bebidas en los diferentes puntos de venta del hotel, así como supervisar el control del comedor del personal. * Controlar las ventas y realizar análisis de precios para optimizar la rentabilidad de los productos y servicios ofrecidos. * Organizar y supervisar al equipo operativo (capitanes, meseros, cajeros y jefes de departamento de alimentos y bebidas), desarrollando metodologías de trabajo eficientes. * Colaborar activamente en la promoción y venta de servicios internos del hotel, como menús especiales, eventos privados, paquetes de consumo y experiencias gastronómicas, logrando mejorar la conversión y el ticket promedio. * Aplicar técnicas de venta cruzada y atención personalizada para incentivar el consumo dentro de las instalaciones, siempre orientada a la satisfacción del cliente y el cumplimiento de metas comerciales. Logros realizados: • Controlé la realización de los inventarios, así como una revisión continua en los diferentes puntos de venta, para evitar fuga de alimentos y bebidas. • Optimicé el manejo de la información en las principales jefatura y así obtuve el apoyo de ellos, para lograr la mejorar la distribución de los productos. • Realicé informes estadísticos y probabilísticos para la optimización de productos, que antes no existían.","rating":5,"ranking":118,"position":{"position":"bronze","next":{"name":"Silver","next":"gold","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. 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Se você busca alguém que não apenas rode anúncios, mas que domine as estratégias de escala e crescimento sustentável, está no lugar certo. Sobre mim: Sou apaixonado por Marketing Digital, Performance e Tecnologia. Há mais de 5 anos, ajudo infoprodutores, e-commerces e negócios locais a saírem do básico e atingirem novos patamares de faturamento através de anúncios estratégicos, design persuasivo e posicionamento digital. Estou sempre atualizado com tudo que acontece no marketing digital. Acompanho de perto as mudanças de algoritmos, tendências de criativos, inteligência artificial aplicada à performance e novas estratégias de venda. Meu trabalho vai muito além de apenas rodar anúncios. Eu estruturo campanhas pensadas para validar, otimizar e escalar, sempre buscando o menor CPA e o maior ROAS possível. 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