Nadia R.

Marketing Professional

Promedio 0 de 5

Actividad freelancer: Marketing y Ventas

Argentina

Sobre mi
I'm full hands-on marketing professional, with several of years of experience
Idiomas
Historia laboral
MARKETING MANAGER – Shellanoo Group - Israel - August 2015 – December 2015
Responsible of all digital marketing activities for all the company products (music applications), with focus on:
●    User acquisition: Planned, bought and executed campaigns on Facebook, Google and different Chinese Ad Networks.
●    Marketing Analytics: Defined key marketing and business metrics.
●    App Stores optimization (Play Store and AppStore).

HEAD OF MARKETING – 365Scores - Israel – July 2013 – August 2015
Launched and built 365Scores’s marketing department. Led and managed overall marketing strategy, execution, and team. Responsibilities included (but not limited to):
●    Product Marketing and Product Launch Strategy – Led all positioning, messaging, content development, competitive intelligence, promotion plans, and external communication strategy.
●    Online and Web Marketing – Oversaw strategy for demand generation via user acquisition, funnel and landing page optimization, and website redesign.
●    Marketing Analytics – Defined key marketing and business metrics and oversees ongoing reporting and analysis; piloted lead scoring and ROI tracking processes.
●    User Retention Marketing - Conducting ongoing analysis of collected data in order to provide actionable recommendations for improving retention.     

PROJECT MANAGER – J. Walter Thompson (JWT) - Argentina - June 2009 – February 2013
In charged of the digital communication planning and strategy for several brands as: Trident, Halls, Royal, Budweiser, Nokia, Kraft and Nestle. Responsibilities included (but not limited to):
●    Developed Social Media engagement strategies on Facebook, Pinterest, Twitter and Youtube.
●    Developed mobile applications, WAP portals and QR codes.
●    Developed digital media planning.
●    Analyzed, report, monitor, and enforce digital advertising campaigns.
●    Coordinated vendor’s workflow. 
MARKETING INTERN – Unilever - Argentina – December 2008 – June 2009
●    Developed and managed strategic digital communication actions and contents for Sedal (Sunsilk).
●    Coordinated Sedal´s website. Supervised content and design work for six different agencies.
●    Coordinated the workflow and established the order of priority.
●    Created, proposed and developed proactive actions oriented to the optimization of the business.
Vendor management.

DIGITAL ACCOUNT EXECUTIVE – Euro RSCG - Argentina – January 2008 – December 2008
Account management for clients as Claro and BBVA Group. Responsibilities included (but not limited to):
●    Digital media planning.
●    Websites analysis.
●    Developed traffic growth strategies.
●    Developed user loyalty and retention strategies.
●    SEO and SEM campaigns.
●    Vendor management. Coordinated the workflow and established the order of priority.
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