Nadia R.

Marketing Professional

Average 0 of 5

Freelancer activity: Sales & Marketing


About me
I'm full hands-on marketing professional, with several of years of experience
Work history
MARKETING MANAGER – Shellanoo Group - Israel - August 2015 – December 2015
Responsible of all digital marketing activities for all the company products (music applications), with focus on:
●    User acquisition: Planned, bought and executed campaigns on Facebook, Google and different Chinese Ad Networks.
●    Marketing Analytics: Defined key marketing and business metrics.
●    App Stores optimization (Play Store and AppStore).

HEAD OF MARKETING – 365Scores - Israel – July 2013 – August 2015
Launched and built 365Scores’s marketing department. Led and managed overall marketing strategy, execution, and team. Responsibilities included (but not limited to):
●    Product Marketing and Product Launch Strategy – Led all positioning, messaging, content development, competitive intelligence, promotion plans, and external communication strategy.
●    Online and Web Marketing – Oversaw strategy for demand generation via user acquisition, funnel and landing page optimization, and website redesign.
●    Marketing Analytics – Defined key marketing and business metrics and oversees ongoing reporting and analysis; piloted lead scoring and ROI tracking processes.
●    User Retention Marketing - Conducting ongoing analysis of collected data in order to provide actionable recommendations for improving retention.     

PROJECT MANAGER – J. Walter Thompson (JWT) - Argentina - June 2009 – February 2013
In charged of the digital communication planning and strategy for several brands as: Trident, Halls, Royal, Budweiser, Nokia, Kraft and Nestle. Responsibilities included (but not limited to):
●    Developed Social Media engagement strategies on Facebook, Pinterest, Twitter and Youtube.
●    Developed mobile applications, WAP portals and QR codes.
●    Developed digital media planning.
●    Analyzed, report, monitor, and enforce digital advertising campaigns.
●    Coordinated vendor’s workflow. 
MARKETING INTERN – Unilever - Argentina – December 2008 – June 2009
●    Developed and managed strategic digital communication actions and contents for Sedal (Sunsilk).
●    Coordinated Sedal´s website. Supervised content and design work for six different agencies.
●    Coordinated the workflow and established the order of priority.
●    Created, proposed and developed proactive actions oriented to the optimization of the business.
Vendor management.

DIGITAL ACCOUNT EXECUTIVE – Euro RSCG - Argentina – January 2008 – December 2008
Account management for clients as Claro and BBVA Group. Responsibilities included (but not limited to):
●    Digital media planning.
●    Websites analysis.
●    Developed traffic growth strategies.
●    Developed user loyalty and retention strategies.
●    SEO and SEM campaigns.
●    Vendor management. Coordinated the workflow and established the order of priority.
Activity and ratings

Last login: 3 months ago

Joined: 4 years ago

Ranked: Not ranked

Profile level: Iron

What is profile
level iron?

Iron is the starter level for freelancers in Workana. The more objectives they fulfill, and the more projects they win, allows them to reach higher levels. Read more