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Responsible of all digital marketing activities for all the company products (music applications), with focus on:
●    User acquisition: Planned, bought and executed campaigns on Facebook, Google and different Chinese Ad Networks.
●    Marketing Analytics: Deﬁned key marketing and business metrics.
●    App Stores optimization (Play Store and AppStore).

HEAD OF MARKETING – 365Scores - Israel – July 2013 – August 2015
Launched and built 365Scores’s marketing department. Led and managed overall marketing strategy, execution, and team. Responsibilities included (but not limited to):
●    Product Marketing and Product Launch Strategy – Led all positioning, messaging, content development, competitive intelligence, promotion plans, and external communication strategy.
●    Online and Web Marketing – Oversaw strategy for demand generation via user acquisition, funnel and landing page optimization, and website redesign.
●    Marketing Analytics – Defined key marketing and business metrics and oversees ongoing reporting and analysis; piloted lead scoring and ROI tracking processes.
●    User Retention Marketing - Conducting ongoing analysis of collected data in order to provide actionable recommendations for improving retention.

PROJECT MANAGER – J. Walter Thompson (JWT) - Argentina - June 2009 – February 2013
In charged of the digital communication planning and strategy for several brands as: Trident, Halls, Royal, Budweiser, Nokia, Kraft and Nestle. Responsibilities included (but not limited to):
●    Developed Social Media engagement strategies on Facebook, Pinterest, Twitter and Youtube.
●    Developed mobile applications, WAP portals and QR codes.
●    Developed digital media planning.
●    Analyzed, report, monitor, and enforce digital advertising campaigns.
●    Coordinated vendor’s workflow.
MARKETING INTERN – Unilever - Argentina – December 2008 – June 2009
●    Developed and managed strategic digital communication actions and contents for Sedal (Sunsilk).
●    Coordinated Sedal´s website. Supervised content and design work for six different agencies.
●    Coordinated the workflow and established the order of priority.
●    Created, proposed and developed proactive actions oriented to the optimization of the business.
Vendor management.

DIGITAL ACCOUNT EXECUTIVE – Euro RSCG - Argentina – January 2008 – December 2008
Account management for clients as Claro and BBVA Group. Responsibilities included (but not limited to):
●    Digital media planning.
●    Websites analysis.
●    Developed traffic growth strategies.
●    Developed user loyalty and retention strategies.
●    SEO and SEM campaigns.
●    Vendor management. Coordinated the workflow and established the order of priority.","rawText":"MARKETING MANAGER – Shellanoo Group - Israel - August 2015 – December 2015 Responsible of all digital marketing activities for all the company products (music applications), with focus on: ● User acquisition: Planned, bought and executed campaigns on Facebook, Google and different Chinese Ad Networks. ● Marketing Analytics: Deﬁned key marketing and business metrics. ● App Stores optimization (Play Store and AppStore). HEAD OF MARKETING – 365Scores - Israel – July 2013 – August 2015 Launched and built 365Scores’s marketing department. Led and managed overall marketing strategy, execution, and team. Responsibilities included (but not limited to): ● Product Marketing and Product Launch Strategy – Led all positioning, messaging, content development, competitive intelligence, promotion plans, and external communication strategy. ● Online and Web Marketing – Oversaw strategy for demand generation via user acquisition, funnel and landing page optimization, and website redesign. ● Marketing Analytics – Defined key marketing and business metrics and oversees ongoing reporting and analysis; piloted lead scoring and ROI tracking processes. ● User Retention Marketing - Conducting ongoing analysis of collected data in order to provide actionable recommendations for improving retention. PROJECT MANAGER – J. Walter Thompson (JWT) - Argentina - June 2009 – February 2013 In charged of the digital communication planning and strategy for several brands as: Trident, Halls, Royal, Budweiser, Nokia, Kraft and Nestle. Responsibilities included (but not limited to): ● Developed Social Media engagement strategies on Facebook, Pinterest, Twitter and Youtube. ● Developed mobile applications, WAP portals and QR codes. ● Developed digital media planning. ● Analyzed, report, monitor, and enforce digital advertising campaigns. ● Coordinated vendor’s workflow. MARKETING INTERN – Unilever - Argentina – December 2008 – June 2009 ● Developed and managed strategic digital communication actions and contents for Sedal (Sunsilk). ● Coordinated Sedal´s website. Supervised content and design work for six different agencies. ● Coordinated the workflow and established the order of priority. ● Created, proposed and developed proactive actions oriented to the optimization of the business. Vendor management. DIGITAL ACCOUNT EXECUTIVE – Euro RSCG - Argentina – January 2008 – December 2008 Account management for clients as Claro and BBVA Group. Responsibilities included (but not limited to): ● Digital media planning. ● Websites analysis. ● Developed traffic growth strategies. ● Developed user loyalty and retention strategies. ● SEO and SEM campaigns. ● Vendor management. Coordinated the workflow and established the order of priority.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4f704400aab9c4027af22a8e1c526907/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"N. R.","companyId":569,"companyHash":"4f704400aab9c4027af22a8e1c526907","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"Ninguna calificación todavía","average":0,"ratingText":"Ninguna calificación todavía"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/freelancers/argentina?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Valor hora:","rate":"USD 0,00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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