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Con pensamiento estratégico, liderazgo en el manejo y dirección de equipos tácticos y calificada negociadora con larga experiencia en procesos gerenciales de orientación de marcas. Amplio conocimiento del mercado colombiano y comportamiento del consumidor soportado en 22 años de investigación de mercados y comportamiento de los consumidores y alto liderazgo en la formulación de investigaciones y construcción de metodologías incorporando el uso de técnicas provenientes de las neurociencias especialmente en neuromarketing para el estudio del comportamiento del consumidor que permitan alinear las diferentes dimensiones organizacionales así como el manejo de metodologías cualitativa y cuantitativa para la estructuración de marketing mix para la efectiva ejecución del plan estratégico.

Experiencia de 23 años en el manejo de procesos de gestión humana en lo relacionado con el desarrollo, implementación y consolidación de proyectos que agreguen valor al cord business de las empresas colombianas y multinacionales.

En el ámbito educativo 19 años de experiencia universitaria, docente, investigativa y de administración representados en la estructuración de implementación de programas de posgrado.","rawText":"Psicóloga de la Universidad Konrad Lorenz, especialista en psicología del consumidor de la misma entidad y aspirante a grado de Maestría en Ciencias Sociales de la Universidad nacional de Rio IV en Argentina y Diplomada en Neuromarketing en la Universidad Nacional de Colombia. Con pensamiento estratégico, liderazgo en el manejo y dirección de equipos tácticos y calificada negociadora con larga experiencia en procesos gerenciales de orientación de marcas. Amplio conocimiento del mercado colombiano y comportamiento del consumidor soportado en 22 años de investigación de mercados y comportamiento de los consumidores y alto liderazgo en la formulación de investigaciones y construcción de metodologías incorporando el uso de técnicas provenientes de las neurociencias especialmente en neuromarketing para el estudio del comportamiento del consumidor que permitan alinear las diferentes dimensiones organizacionales así como el manejo de metodologías cualitativa y cuantitativa para la estructuración de marketing mix para la efectiva ejecución del plan estratégico. Experiencia de 23 años en el manejo de procesos de gestión humana en lo relacionado con el desarrollo, implementación y consolidación de proyectos que agreguen valor al cord business de las empresas colombianas y multinacionales. En el ámbito educativo 19 años de experiencia universitaria, docente, investigativa y de administración representados en la estructuración de implementación de programas de posgrado.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/57f79b99d0485e4f90f8ac9b4a6db882/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"* Strategies for Business: Prestación de servicios para diferentes empresas como consultora externa en el contexto de los mercados, comportamiento del consumidor para alinear los elementos estratégicos y tácticos de la organización apoyado en procesos de Investigaciones, con el trabajo conjunto y articulado de directivos y equipos ejecutores de las tácticas soportado en sistemas de información, gestión del conocimiento, diseño y estructuración de sistemas de información que permitan monitorear y correlacionar la implementación de táctica de marketing mix alineadas con la misión y visión organizacional. Entre algunas empresas asesoradas se encuentran las siguientes categorías y empresas:

- Agencias Investigación Mercados: Strategies for Business, Yanhaas.
- Alimentos: Aldor, Alpina, Compañía Nacional de Chocolates, Duquesa, Estrella Andina- Starbucks, Jennos Pizza, PESICo, Pizza por metro - Deluchi, Solla,
- Automovilístico: GM Colmotores. Hyundai de Colombia
- Comunicaciones: Telefónica-Movistar, Telmex-Claro.
- Educativas: Universidad El Bosque, Universidad Konrad Lorenz, Universidad Politécnico Gran Colombiano, Universidad Piloto de Colombia.
- Embajadas: Embajada de Indonesia, Oficina Comercial KOTRA Corea.
- Fabricas y/o Comercializadoras: Brinsa, Cemex, Colombiana de Comercio, Homcenter, Lubricantes GULF, Laboratorios Chalver, SAO.
- Gubernamentales: Colciencias, Ministerio de Cultura, Policía Nacional, TRASMILENIO, SENA.
- ONG: Fondo de prevención vial (FONPREVIAL), Fundación CRAN, Fundación IDEAL, Visión Mundial.
- Sector Financiero: Cámara Central de Riesgo de Contraparte (CCRC), Deposito Central de Valores (Deceval), Fondo de pensiones Davivir hoy Protección, Suramericana.
- Sector Salud: Colmedica, Colsanitas, Fundación Santa Fé.
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