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Developing online sales by planning and executing strategies according to market behaviour and business needs
Planning and executing Email Marketing and push notification campaigns displaying personalized products according to customer’s behaviour and commercial needs.
Mapping commercial opportunities through database marketing, segmenting campaign according to geographic location, preferences and lifecycle stage
Building campaign using HTML, CSS in Dreamweaver and sending thought Cheetah, Mailchimp and Marketing Cloud
Email Marketing automatization of the lifecycle and trigger campaigns
Identify lifestyle stage and creating a personalized cycle across the email marketing
Creation of email copy and A/B testing
The appliance of best practices to maximize deliverability and response rates
Review and analysis of email reporting to provide real-time insights, analyze performance and identify areas of opportunity through business and email marketing KPI’s
Push Notification strategy and execution
Web Push Strategy and execution
Weekly KPIs tracking - email marketing and business

Digital Marketing Specialist

Brand, Advertising & Competitor Audit for a better understanding of the Analytic situation
Google, Linkedin & Facebook Analytics Audit for optimization
Improvement of the target audience and the creation of an additional persona for segmentation
Improvement of the content of the new website launched in March/2020. Optimization of the funnel by developing the correspondent content for each part, creation of Tag Manager.

Rebrand strategy
Content creation
Instagram & Facebook analysis
Brand Awareness campaign
Growth of 330% of weekly sales
Content creation aiming to share engaging content
Growth of 550% of followers and 45% of sales using PPC and campaign optimization on Facebook and Instagram creating different audiences, lookalike, by video visualization in the campaign group and adapting to the correct content to be delivered
Copywriting techniques.

Email Marketing Executive
Own, build and optimize emails campaign for Brazil and optimization support for the other Latin American market with a result-driven approach
Own the lifecycle, trigger, automatization cycle, and newsletter, in order to keep it updated and aligned with the stakeholders focusing on better results
Management of outbounds emails marketing campaign, segmenting the database accordingly
Work closely with content management, supporting the communication strategy and participating in the strategy development
Work closely with the design agency in order to deliver the best template and landing pages and analysing its performance in order to improve the user experience
Analysis of the heat map to understand what works better in terms of clicks and best sellers
Close teamwork with the call centre and new account owner, in order to optimize and grow according to the company needs
Deep monitoration of the performance and all the assets to monitor the KPIs and ROI
Developing online sales by planning and executing strategies, increasing 45% online sales by offering to the correct audience the best type of discount according to their personalized preferences, behaviour and geographic location, directing them exclusively to the website. Incentivising the cross sale and the propensity audience to keep buying from RCI.
Planning and executing multi-channel campaigns by identifying the behaviour or the customer in order to improve their journey and increase sales turning Brazil into the most profitable market in Latin America
Mapping commercial opportunities through database marketing, segmenting campaign according to geographic location and lifecycle stage
Development of email copy and A/B testing in order to identify the best approach
Creation of copywriting
Supporting the social media content strategy in order to be aligned in all the channels by creating content to be distributed to 100K customers
Automating campaigns through Exact Target (Salesforce)
Management of Latin America projects
Negotiation of offers to be displayed to customers according to the business opportunities","rawText":"Email Marketing Manager Developing online sales by planning and executing strategies according to market behaviour and business needs Planning and executing Email Marketing and push notification campaigns displaying personalized products according to customer’s behaviour and commercial needs. Mapping commercial opportunities through database marketing, segmenting campaign according to geographic location, preferences and lifecycle stage Building campaign using HTML, CSS in Dreamweaver and sending thought Cheetah, Mailchimp and Marketing Cloud Email Marketing automatization of the lifecycle and trigger campaigns Identify lifestyle stage and creating a personalized cycle across the email marketing Creation of email copy and A/B testing The appliance of best practices to maximize deliverability and response rates Review and analysis of email reporting to provide real-time insights, analyze performance and identify areas of opportunity through business and email marketing KPI’s Push Notification strategy and execution Web Push Strategy and execution Weekly KPIs tracking - email marketing and business Digital Marketing Specialist Brand, Advertising & Competitor Audit for a better understanding of the Analytic situation Google, Linkedin & Facebook Analytics Audit for optimization Improvement of the target audience and the creation of an additional persona for segmentation Improvement of the content of the new website launched in March/2020. Optimization of the funnel by developing the correspondent content for each part, creation of Tag Manager. Rebrand strategy Content creation Instagram & Facebook analysis Brand Awareness campaign Growth of 330% of weekly sales Content creation aiming to share engaging content Growth of 550% of followers and 45% of sales using PPC and campaign optimization on Facebook and Instagram creating different audiences, lookalike, by video visualization in the campaign group and adapting to the correct content to be delivered Copywriting techniques. Email Marketing Executive Own, build and optimize emails campaign for Brazil and optimization support for the other Latin American market with a result-driven approach Own the lifecycle, trigger, automatization cycle, and newsletter, in order to keep it updated and aligned with the stakeholders focusing on better results Management of outbounds emails marketing campaign, segmenting the database accordingly Work closely with content management, supporting the communication strategy and participating in the strategy development Work closely with the design agency in order to deliver the best template and landing pages and analysing its performance in order to improve the user experience Analysis of the heat map to understand what works better in terms of clicks and best sellers Close teamwork with the call centre and new account owner, in order to optimize and grow according to the company needs Deep monitoration of the performance and all the assets to monitor the KPIs and ROI Developing online sales by planning and executing strategies, increasing 45% online sales by offering to the correct audience the best type of discount according to their personalized preferences, behaviour and geographic location, directing them exclusively to the website. Incentivising the cross sale and the propensity audience to keep buying from RCI. 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