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2004-2005    Master en Publicidad y Comunicación Empresarial, ESIC Business and Marketing School, Madrid-ESPAÑA
2000-      Master en Administración con especialidad en Comercio Electrónico, EGADE, Tec de Monterrey, Monterrey-MEXICO
1992-1996    Licenciada en Marketing, Campus Monterrey, Tec de Monterrey, Monterrey-MEXICO
1989-1991    Bachillerato Físico Matemático, Campus Eugenio Garza Sada, Tec de Monterrey, Monterrey-MEXICO
9/96 – 4/97    Administración Financiera, Richard Ivey School of Business, University of Western Ontario, Ontario-CANADA

EXPERIENCIA PROFESIONAL

SANIGRUPP
08/2009-09/2011    Gerencia de Marketing y Ventas, Madrid
• Análisis del mercado para generar bases de datos de clientes potenciales
• Captación de nuevos clientes
• Desarrollo de herramientas de comunicación para enviar en formato online y offline a los clientes
• Generación de facturas, seguimiento de cobros
• Atención al cliente y resolución de problemas

McCann Erickson
2005            Investigación de Mercados y Nuevos Negocios, Madrid
Identificación de clientes potenciales, gestión y mantenimiento de base de datos por medio de:
o    Mantenimiento y actualización de información del mercado
o    Investigación, análisis y redacción de información de clientes, industria y competidores para el futuro Copy publicitario
o    Investigación y benchmarking de las compañías líderes en diferentes países
•    Colaboración al desarrollo de planes publicitarios
o    Mantener contacto y ayuda a subsidiarias de McCann en el mundo proveyéndoles de la información requerida

MARCATEL INTERNATIONAL (giro: telecomunicaciones), Monterrey-MEXICO
9/00 –9/04     Gerente de Marketing, Dirección de Mercadotecnia y Ventas Estratégicas
        Identificación de necesidades y desarrollo de proyectos publicitarios.
    Abastecimiento de herramientas de apoyo a cada canal de venta de acuerdo a su mercado meta.
    Coordinación de Inteligencia de Mercado, búsqueda y análisis de información de: prospectos, clientes, industria y competencia.
    Diseño y Administración de Website Marcatel.
    Gestión de Marketing a empresas hermanas de Marcatel: Radio Beep, Unifica y Marca Center.

GAS NATURAL MÉXICO (giro: energéticos), Monterrey-MEXICO
5/99–8/00    Técnico Especializado Coordinación Ventas, Gerencia de Marketing
        Negociaciones con proveedores de “gasodomésticos” para su comercialización en los Centros de Gas.
    Coordinación administrativa de las ventas de gasodomésticos en los Centros de Gas.
    Planeación e implementación del proyecto “Task Force”.
    Planeación e implementación de la investigación de mercados para determinar el posicionamiento en el mercado de la empresa.
    Coordinación de capacitación a Agentes Comerciales en el área técnica y de ventas para la comercialización del gas natural en la técnica de cambaceo.
    Desarrollo e implementación de cursos de capacitación de “gasodomésticos” a personal de Centros de Gas.

TRANSPORTACIÓN FERROVIARIA MEXICANA (giro: transportación y logística), Monterrey-MEXICO
8/97–4/99    Ejecutiva de Cuenta, Dirección de Servicio al Cliente
        Desarrollo del proyecto de calidad en el sistema “Sicotra” para eficientar la utilización de la información en diferentes áreas de la empresa.
    Seguimiento y atención a empresas acerca de sus necesidades: contratación del servicio ferroviario hasta la obtención de su completa satisfacción.

STERLING MARKING PRODUCTOS, INC. (giro: impresiones a gran escala) London, Ontario, CANADA
1/97–5/97    Asistente de Marketing y Ventas, Dirección de Ventas y Mercadotecnia
        Coordinación de material y logística para la participación en ferias de la empresa.
    Identificación y contacto con prospectos de Canadá y Estados Unidos para mantener una relación directa con ellos por medio del envío de información.
    Recolección de información del mercado en cada una de las sucursales de la empresa.
    Manejo y actualización de la base de datos de clientes.
    Estudio de factibilidad de asignación de nuevos representantes de ventas a zonas territoriales, establecimiento de una nueva sucursal, basados en número de prospectos y clientes efectivos por territorio.
    Estudios tendientes a la fijación de precios de productos para nuevos mercados.

CENTRO DE ESTUDIOS ESTRATÉGICOS, CAMPUS MONTERREY, TEC DE MONTERREY, Monterrey-MEXICO
3/96–7/96    Coordinación de proyectos, Apoyo al Dr. Francisco García, Estudios Económicos
        Coordinación logística del Taller de Gas Natural y Electricidad en cooperación con la Universidad de Houston.
    Recolección de información bibliográfica par ala investigación del proyecto de gas LP.","rawText":"FORMACIÓN ACADÉMICA 2004-2005 Master en Publicidad y Comunicación Empresarial, ESIC Business and Marketing School, Madrid-ESPAÑA 2000- Master en Administración con especialidad en Comercio Electrónico, EGADE, Tec de Monterrey, Monterrey-MEXICO 1992-1996 Licenciada en Marketing, Campus Monterrey, Tec de Monterrey, Monterrey-MEXICO 1989-1991 Bachillerato Físico Matemático, Campus Eugenio Garza Sada, Tec de Monterrey, Monterrey-MEXICO 9/96 – 4/97 Administración Financiera, Richard Ivey School of Business, University of Western Ontario, Ontario-CANADA EXPERIENCIA PROFESIONAL SANIGRUPP 08/2009-09/2011 Gerencia de Marketing y Ventas, Madrid • Análisis del mercado para generar bases de datos de clientes potenciales • Captación de nuevos clientes • Desarrollo de herramientas de comunicación para enviar en formato online y offline a los clientes • Generación de facturas, seguimiento de cobros • Atención al cliente y resolución de problemas McCann Erickson 2005 Investigación de Mercados y Nuevos Negocios, Madrid Identificación de clientes potenciales, gestión y mantenimiento de base de datos por medio de: o Mantenimiento y actualización de información del mercado o Investigación, análisis y redacción de información de clientes, industria y competidores para el futuro Copy publicitario o Investigación y benchmarking de las compañías líderes en diferentes países • Colaboración al desarrollo de planes publicitarios o Mantener contacto y ayuda a subsidiarias de McCann en el mundo proveyéndoles de la información requerida MARCATEL INTERNATIONAL (giro: telecomunicaciones), Monterrey-MEXICO 9/00 –9/04 Gerente de Marketing, Dirección de Mercadotecnia y Ventas Estratégicas  Identificación de necesidades y desarrollo de proyectos publicitarios.  Abastecimiento de herramientas de apoyo a cada canal de venta de acuerdo a su mercado meta.  Coordinación de Inteligencia de Mercado, búsqueda y análisis de información de: prospectos, clientes, industria y competencia.  Diseño y Administración de Website Marcatel.  Gestión de Marketing a empresas hermanas de Marcatel: Radio Beep, Unifica y Marca Center. GAS NATURAL MÉXICO (giro: energéticos), Monterrey-MEXICO 5/99–8/00 Técnico Especializado Coordinación Ventas, Gerencia de Marketing  Negociaciones con proveedores de “gasodomésticos” para su comercialización en los Centros de Gas.  Coordinación administrativa de las ventas de gasodomésticos en los Centros de Gas.  Planeación e implementación del proyecto “Task Force”.  Planeación e implementación de la investigación de mercados para determinar el posicionamiento en el mercado de la empresa.  Coordinación de capacitación a Agentes Comerciales en el área técnica y de ventas para la comercialización del gas natural en la técnica de cambaceo.  Desarrollo e implementación de cursos de capacitación de “gasodomésticos” a personal de Centros de Gas. TRANSPORTACIÓN FERROVIARIA MEXICANA (giro: transportación y logística), Monterrey-MEXICO 8/97–4/99 Ejecutiva de Cuenta, Dirección de Servicio al Cliente  Desarrollo del proyecto de calidad en el sistema “Sicotra” para eficientar la utilización de la información en diferentes áreas de la empresa.  Seguimiento y atención a empresas acerca de sus necesidades: contratación del servicio ferroviario hasta la obtención de su completa satisfacción. STERLING MARKING PRODUCTOS, INC. (giro: impresiones a gran escala) London, Ontario, CANADA 1/97–5/97 Asistente de Marketing y Ventas, Dirección de Ventas y Mercadotecnia  Coordinación de material y logística para la participación en ferias de la empresa.  Identificación y contacto con prospectos de Canadá y Estados Unidos para mantener una relación directa con ellos por medio del envío de información.  Recolección de información del mercado en cada una de las sucursales de la empresa.  Manejo y actualización de la base de datos de clientes.  Estudio de factibilidad de asignación de nuevos representantes de ventas a zonas territoriales, establecimiento de una nueva sucursal, basados en número de prospectos y clientes efectivos por territorio.  Estudios tendientes a la fijación de precios de productos para nuevos mercados. 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