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Tengo 39 años
En 1997 estudie diseño gráfico y desde ese momento emprendi mi camino hacia el marketing por internet
En 1998 deje mi trabajo y abri mi propia empresa de diseño.

En Junio de 1999 lance al mercado un portal exclusivo para la industria del calzado .
(En ese momento tenia un dominio que era www.industriadelcalzado.com.ar) , pero luego en el 2003 lo rebauticé como www.calzado-online.com y esto marcaria un cambio sobre los nichos de mercado.

Calzado Online, es un portal vertical orientado al nicho de mercado especifico de la Industria del calzado, cuero y afines. Sus principales usuarios son empresarios de la Industria. Fabricantes, proveedores, comerciantes. Si bien desde 1999 que esta online el portal paso por diferentes etapas y modelos de negocios. Desde sus comienzos la fuente de ingresos del portal era diseñar y hostear sitios web de las principales industrias de Argentina. Luego a partir del 2003 comenzo una etapa de transformación que fue realizada por la cantidad de visitas que tenia el portal A partir de 2003 comenzamos a ofrecer banners de publicidad comercializados como campañas globales de marketing. De esta forma sumamos una nueva fuente de ingreso al portal.

Horacio Accavallo
Fundador de
sistemainteligentedenichos.com

En el 2005 lanzamos una revista la cual distribuiamos en las principales exposiciones de argentina como EFICA, EXPOCAIPIC, EFICA.

A partir del 2006 desarrollamos nuestro primer producto de capacitacion pensado justamente para la industria del calzado. El producto era un curso de diseño de calzado en 4 dvds + 1 cd de apuntes. Comenzamos a venderlo en nuestro portal y fue un exito tanto en argentina como todo el mercado hispano. Hemos vendido el curso en Argentina, Chile, paraguar, Bolivia, Ecuador, Colombia, USA, España, entre otros paises.
Lo seguimios comercializando em http://www.calzado-online.com/cursomolderiacalzado/

En el 2008 tratando de replicar el exito obtenido en un portal vertical lanzamos www.latindrilling.com Un portal especificamente para la compra y ventas de materiales de la industria petrolera.
Cuando comence con este proyecto me di cuenta que el modelo de negocio era diferente. Comenzamos a ofrecer equipamientos y tuberias de la industria petrolera a los diferentes mercados de USA y China.
Para ello publicaba avisos en los principales portales del momento como Alibaba y negociaba contratos para luego ganar una abultada comision por la transaccion.
De esta forma realice varias operaciones comerciales de venta en Argentina, China, Venezuela, Colombia, USA y posicione el portal.

Paralelamente en el 2008 por los intentos de replicar el exito de negocios de los portales verticales uni mis fuerzas con el portal www.cueroamerica.com un portal especializado de la Industria del Cuero. Dirigido por Mauricio Herzovich, reconocido especialista de la Industria. Juntos reformamos el portal para tratar de unificar criterios y diseños y juntos lanzamos www.comunidadtextil.com , un portal especializado en la Industria Textil.

Desde 2009 hasta 2012 nos dimos cuenta que las empresas que figuraban con publicidad en nuestro portal realizaban muchisimas operaciones comerciales pero no teniamos una idea de como medirlas. LLegaban las renovaciones de las campañas y se hacia dificil unificar un precio .

A partir del 2010 desarrolle una plataforma de contactos comerciales que fue lo que revoluciono la forma de visualizar un contacto. El concepto usado fue llevar algo intangible a algo tangible. Para Ello desarrollo un sistema por los cual cada contacto estaba representado por una cajita de un color. Ejemplo. cuando al cliente le ingresaba un contacto nuevo el sistema lo marcaba como Pendiente.

El sistema fue desarrollado inicialmente con una pequeña base de datos y cgi en su primera instancia , pero luego debido a la cantidad de contactos que tenia el sistema, tuve que desarrollar una nueva plataforma en PHO y MySql

Debido al exito de la plataforma lance www.pedidosmayoristas.com en noviembre de 2012. La plataforma fue un exito y comenzaron a sumarse empresas de todo tipo de rubros para usar el sistema.

El modelo de negocios en este caso era el siguiente . Armar una pagina de captura con los productos del clientes, hacer un e-mail marketing de nicho de mercado haciendo un pequeño estudio del mercado y activarle una plataforma para que el cliente que contrato el sistema reciba los contactos en una forma gráfica.

Viendo el potencial de www.pedidosmayoristas.com nos dimos cuenta que teniamos que replicar el negocio en un portales con un nombre mas marketinero.

Asi nacio www.buscarclientes.com . Una plataforma online que a traves del marketing y tecnologia se encarga de conseguir clientes potenciales para diferentesproductos.

El slogan es EL SISTEMA DE MARGENTING INTELIGENTE QUE ESTA REVOLUCIANDO LAS VENTAS.

Me di cuenta del potencial del sistema desde que lo lance ya que siguen sumandose empresas dia a dia y el sistema trabaja en piloto automático.

Debido a que ya no podia manejar esto solo lance un pequeño sistema de referidos el cual le ofrecia el 50% de las ganancias de las campañas que contraten de esta forma uso actualmente a ww.buscarclientes.com . como una gran agencia de publicidad y marketing que vende el sistema y alimenta a mis otros portales ejemplo www.calzado-online.com , www.cueroamerica.com. sumado a vendedores independientes que ofrecen el sistema y refieren empresas y se llevan el 50% de comision.

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Luego a partir del 2003 comenzo una etapa de transformación que fue realizada por la cantidad de visitas que tenia el portal A partir de 2003 comenzamos a ofrecer banners de publicidad comercializados como campañas globales de marketing. De esta forma sumamos una nueva fuente de ingreso al portal. Horacio Accavallo Fundador de sistemainteligentedenichos.com En el 2005 lanzamos una revista la cual distribuiamos en las principales exposiciones de argentina como EFICA, EXPOCAIPIC, EFICA. A partir del 2006 desarrollamos nuestro primer producto de capacitacion pensado justamente para la industria del calzado. El producto era un curso de diseño de calzado en 4 dvds + 1 cd de apuntes. Comenzamos a venderlo en nuestro portal y fue un exito tanto en argentina como todo el mercado hispano. Hemos vendido el curso en Argentina, Chile, paraguar, Bolivia, Ecuador, Colombia, USA, España, entre otros paises. Lo seguimios comercializando em http://www.calzado-online.com/cursomolderiacalzado/ En el 2008 tratando de replicar el exito obtenido en un portal vertical lanzamos www.latindrilling.com Un portal especificamente para la compra y ventas de materiales de la industria petrolera. Cuando comence con este proyecto me di cuenta que el modelo de negocio era diferente. Comenzamos a ofrecer equipamientos y tuberias de la industria petrolera a los diferentes mercados de USA y China. Para ello publicaba avisos en los principales portales del momento como Alibaba y negociaba contratos para luego ganar una abultada comision por la transaccion. De esta forma realice varias operaciones comerciales de venta en Argentina, China, Venezuela, Colombia, USA y posicione el portal. Paralelamente en el 2008 por los intentos de replicar el exito de negocios de los portales verticales uni mis fuerzas con el portal www.cueroamerica.com un portal especializado de la Industria del Cuero. Dirigido por Mauricio Herzovich, reconocido especialista de la Industria. Juntos reformamos el portal para tratar de unificar criterios y diseños y juntos lanzamos www.comunidadtextil.com , un portal especializado en la Industria Textil. Desde 2009 hasta 2012 nos dimos cuenta que las empresas que figuraban con publicidad en nuestro portal realizaban muchisimas operaciones comerciales pero no teniamos una idea de como medirlas. LLegaban las renovaciones de las campañas y se hacia dificil unificar un precio . A partir del 2010 desarrolle una plataforma de contactos comerciales que fue lo que revoluciono la forma de visualizar un contacto. El concepto usado fue llevar algo intangible a algo tangible. Para Ello desarrollo un sistema por los cual cada contacto estaba representado por una cajita de un color. Ejemplo. cuando al cliente le ingresaba un contacto nuevo el sistema lo marcaba como Pendiente. El sistema fue desarrollado inicialmente con una pequeña base de datos y cgi en su primera instancia , pero luego debido a la cantidad de contactos que tenia el sistema, tuve que desarrollar una nueva plataforma en PHO y MySql Debido al exito de la plataforma lance www.pedidosmayoristas.com en noviembre de 2012. La plataforma fue un exito y comenzaron a sumarse empresas de todo tipo de rubros para usar el sistema. El modelo de negocios en este caso era el siguiente . Armar una pagina de captura con los productos del clientes, hacer un e-mail marketing de nicho de mercado haciendo un pequeño estudio del mercado y activarle una plataforma para que el cliente que contrato el sistema reciba los contactos en una forma gráfica. Viendo el potencial de www.pedidosmayoristas.com nos dimos cuenta que teniamos que replicar el negocio en un portales con un nombre mas marketinero. Asi nacio www.buscarclientes.com . 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