Ivonne T. F.

Market strategies, content redactor

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Freelancer activity: Writing & Translation


About me
Communication, marketing and research manager, focused on the discovery of social and cultural insights as platform of campaign strategies. Freelance writer for printed media and TV content.

Special fields: citizen and consumer insights research, social media public opinion analysis, brand and government communication strategies, content generation and media planning.

Skills base: knowledge of complementary areas of campaign development (from research to launching); time-efficient working methodology; immediate problem solving approach; international teamwork and broad experience in written content of all kinds; English and Spanish.
Work history
* ECO MEDIÁTICO// SCENARIO DNA LA (Marketing and Advertising): -    -    Reputation analysis (brand, public figures and institutions).
-    Insights research in social media dialogues, netnographic studies; traditional qualitative and quantitative research.
-    Deep analysis and implementation of international trends.
-    Social media management execution.
-    Planning of information technology platforms for community and citizen relation management for government entities.
-    Communication and marketing projects development.
-    Media monitoring, online and offline.
-    Public image consultancy.
-    Strategic media plan development; emphasis on market segmentation.
-    Creative concepts development and coordination. BTL and ATL initiatives.
-    Content generation (scripts, articles, speeches, web and corporative).
-    Sales and new business presentations.
-    Budget administration and supervision.
-    Professional team and consultants management for 360º campaigns.
-    Development of specific methodologies and workflows to study reputation and implement adequate response.
Activity and ratings

Last login: 2 years ago

Joined: 4 years ago

Ranked: Not ranked

Profile level: Iron

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