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Lugar de Nacimiento: CABA, Argentina

CURSOS
2014
Gerenciamiento de Marca
Marcelo Sapoznik
Universidad de Buenos Aires

IDIOMA E INFORMÁTICA
Inglés. Nivel Avanzado
Programas: Illustrator, Photoshop, Power Point, Office.
Dreamweaver (básico)","rawText":"Fecha de Nacimiento: 10 Julio 1969 Lugar de Nacimiento: CABA, Argentina CURSOS 2014 Gerenciamiento de Marca Marcelo Sapoznik Universidad de Buenos Aires IDIOMA E INFORMÁTICA Inglés. Nivel Avanzado Programas: Illustrator, Photoshop, Power Point, Office. Dreamweaver (básico)","canEdit":false,"editUrl":"https://www.workana.com/freelancer/63a5d3d9a2fc4f81fcb1c4614bd5a772/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"DI Construcciones (Construcción): - Diseño de Isologotipo, papelería, material comercial
- Web Institucional. Desarrollo, creación de contenido y actualizaciones
- Brochure Institucional. Diseño y creación de contenido
- Estartegias de Marketing y Plan de Comunicación
- Coordinación de Prensa y Relaciones Públicas
- Startup de Redes Sociales y Community Management con creación y diseño de contenidos
- Publicidad en medios gráficos y digitales (diseño e implementación)
- Diseño material gráfico de oficinas (interior y fachada)
- Diseño de cartelería de obra, gráfica vehicular, aplicación de marca en la obra (Grúas, manitous, containers, herramientas, indumentaria)

GRUPO MONARCA
Jefe de Comunicación & Diseño
2007 – 2017

•    STARTUP BRANDING:
•    Diseño de Isologotipo, papelería, material comercial y promocional, gráfica vehicular
•    Web Institucional: Coordinación de diseño, creación de contenido y esquema de navegación
•    Brochure Institucional: Diseño, creación de contenido. Actualizaciones
•    Desarrollo de Plan de Comunicación Institucional
•    Gerenciamiento de marca
•    Coordinación de Prensa y Relaciones Públicas Institucionales
•    Startup en Redes Sociales. Community Management
•    Newsletter Institucional de producto: Creación y desarrollo de contenido
•    E-mail Marketing: creación y desarrollo de campañas
•    Intranet Institucional: Diseño, coordinación y creación de contenidos semanal
•    Eventos del Sector: organización de participación de voceros en Expo Real Estate, Salón Inmobiliario de Tigre, Charlas en el IAE y Universidad Di Tella
•    Presentaciones Institucionales: Diseño de material para conferencias y eventos

•    STARTUP BRANDING Y GERENCIAMIENTO DE MARCA - PRODUCTOS:
•    Para proyectos inmobiliarios de la empresa como:
•    Pradera Santa Bárbara, Ribera Nordelta, Barrio Sendero (y sus 5 Condominios del Masterplan: Loft del Sendero, Casas del Sendero, Panorama Nordelta, Lago del Sendero y Plaza del Sendero), Pasionaria San Isidro, Lagoon Pilar
•    Diseño de Isologotipo, papelería, material comercial y promocional
•    Web de los emprendimientos: Desarrollo y creación de contenidos
•    Material para inmobiliarias: Diseño de folletería, flyers, carpetas comerciales y material promocional (stickers, cd´s, carpetas, sobres, pendrives)
•    E-mail Marketing: Diseño y coordinación de contenido. Envíos por plataforma de envíos masivos
•    Publicidad en medios gráfdicos y digitales (Adwords: search y display)
•    Coordinación de prensa y eventos de lanzamiento
•    Relevamiento fotográfico y de video
•    Diseño de señalización y cartelería interna de los barrios

•    GERENCIAMIENTO DE MARCA DE 4 ÁREAS DE NEGOCIOS DE LA COMPAÑÍA:
•    INEL (Servicios Eléctricos)
•    Rediseño de Isologotipo, papelería, material comercial y gráfica vehicular
•    MONARCA HOTELES (Puerto Madero y Las Condes, Chile)
•    MONARCA SANDWICHES
•    Diseño de Isologotipo, papelería, material promocional
•    Web: Coordinación de diseño y creación de contenidos
•    Plan de Comunicación Institucional
•    Publicidad en medios gráficos y digitales: Diseño e implementación
•    Material Gráfico: Diseño de cartelería (señalización interior y fachada), aplicación de marca en los diversos artículos de hotelería y gastronomía

FREE LANCE
Comunicación & Diseño
2001-2007

•    Diseño gráfico
•    Asesoramiento sobre Identidad Corporativa y posicionamiento de marca
•    CLIENTES: Cyan Diseño, VILSA Construcciones, TecnoTrans, Monarca Sandwiches, M&D (Desarrolladora Inmobiliaria)

PALACIOS QUINTANA DISEÑO
Directora de Arte
1997-2001

•    Diseño gráfico
•    Conceptualización de piezas de comunicación
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