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-    Strong background in Public Relations, Project Management, Digital Marketing.
-    Outstanding command of the English language, coupled with unique writing skills.
-    Driven to achieve set goals with own skillsets, a team player and a leader with empathy.","rawText":"Committed and dedicated to contribute to the achievement of corporate goals and expand business opportunities with the skills, experiences and education I have acquired, while continuously learning from the job to improve my ability and capacity to perform. - Strong background in Public Relations, Project Management, Digital Marketing. - Outstanding command of the English language, coupled with unique writing skills. - Driven to achieve set goals with own skillsets, a team player and a leader with empathy.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/663511ba694e5e3d5ecf05ec04bf35a0/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"Assistant Marketing Manager, Sushi King Sdn Bhd (December 2013 to present)
Report to the Assistant General Manager - Marketing, with 2 subordinates – 2 Marketing Executives.
Responsibilities:
Plan and manage each subordinate’s Key Result Areas according to the department’s given KRA.
Key responsibilities include but not limited to grand menu production, seasonal promotions, social media marketing, education program and catering.
New Businesses – manage and provide marketing support in terms of planning and strategizing for all new business brands and overseas businesses such as, Yoshinoya & Hanamaru Udon, Hoshino Coffee, Sushi King Vietnam and Sushi King Indonesia.
Grand Menu – develop concept of menu, product photo shoot, printing and distribution; manage changes by phases.
Seasonal promotions – lead quarterly tactical campaigns in co-operation with Menu Development Department for new product developments, work with Creative Agency on development of campaign theme and adaptation to POP materials and promotional videos, work with Media Agency on planning of digital advertisements and ensure proper communication of promotion is conveyed to Operations.
Social media marketing – plan and execute ideas to drive engagement on owned social media assets.
Public Relations – plan and manage media-related activities to create strong awareness through word of mouth and mainstream media.
Education Program & Catering ¬– taken over since March 2017 to oversee the department to ensure Sushi Making Classes are organised and carried out to achieve targeted sales. Also plan and manage events such as Bon Odori, Japan Fair, etc and developing bespoke catering menu to expand sales opportunities to achieve targeted sales.
Local store marketing – work out effective localised marketing initiatives to build awareness for individual outlets and drive sales to poor performing outlets.
Work with team on developing the yearly marketing plan and make necessary amendments according to environmental factors.
Plan the yearly marketing budget, track and monitor expenses to ensure funds are efficiently used for the highest exposure. This includes working with supportive partners and agencies to achieve this goal.
Train and supervise new recruits and interns on developing skills in marketing.

Key Achievements:
-    Contribute 9-10% of monthly sales with distinctive campaigns and utilizing the right media to reach target audience.
-    Unique tactical campaign concept, which was remembered by customers even within the month launched.
-    12% improved brand perception in 2016 vs 2014, 8% improvement in 2017 vs 2016 and 3% improvement in 2018 vs 2017, at the peak of 91%.
-    Press coverage of 6-9 times more than the investment spent on media-related events.
-    12% sales recovery nationwide with tactical promotion campaign in September 2016.
-    30% increase in weekday sales for low sales outlets.

Marketing Executive, Aussino Malaysia Sdn Bhd (June 2012 to August 2013)
Report to the Regional Marketing Manager
1 full-time subordinate: Customer Service Officer
Promotions: Plan annual marketing plan and budget according to the thematic campaigns for the local Malaysian market.
Execute promotions in-stores and e-store according to the marketing plan and adjust according to ad-hoc circumstances.
Liaise with mall managements and other parties for joint promotions and advertising opportunities.
Advertising: Plan media schedules for press advertising and promotions and work with media agency and media owners for media booking and buying.
Work with Creative Department for creating relevant advertising and promotions materials and liaise with suppliers for production.
Customer Service: Investigate customers’ complaints, work with relevant departments to resolve issues.
Digital Marketing: Work out posts and activities to promote the latest designs and promotions to drive sales.
Promote brand and e-store online through digital advertising media and social media.
Public Relations: Liaise with members of the media, dissemination news about the brand and products and securing coverage.
Handle loans and sponsorship for media initiatives.

Key Achievements:
-    Gained publicity through lifestyle magazines with little or no investment.
-    Managed road show setup and operations while 3 other functions (Operations, Merchandising and Business Development) were vacant.

Fashion Writer, Citè Media Holdings (September 2011 to May 2012)
Report to the Managing Editor of RAY
Write articles relating to fashion and lifestyle, focusing on Japanese-inspired fashion.
Plan and execute photo shoots for fashion and lifestyle spreads.
Liaise with retailers for merchandise loans and PR-related issues.
Keep up to date with the latest fashion trends and network with fashion brands through events.

MARCOM Executive, Swatch Group (M) Sdn Bhd    (March 2011 to September 2011)
Report to the Brand Manager of SWATCH
Plan and execute advertising for brand through selected media – both above-the-line and below-the-line.
Liaise with media agencies for advertisement buying.
Plan and execute brand's internal promotions, including sourcing for premiums.
Plan and execute outlets' visual merchandise displays and point-of-sales materials.
Develop and maintain the brand's social media page.
Handle matters relating to the public relations of the brand – single-handedly carried out AW 2011 Watch Preview, with 60 media partners who attended and exposure in 40 different media with total PR value of approximately RM550k, within one week.

Key Achievements:
-    Setup and manage 2 road shows, with high sales achievement.
-    Setup social media assets and develop content.

Marketing Executive, Elianto Sdn Bhd    (June 2008 to February 2011)
Report to the Marketing Manager
Plan and execute for thematic campaigns and promotions for brand and individual store level when necessary
Liaise with shopping complexes regarding sponsorship, joint promotions, advertisements
Liaise with agency on media buying for press and radio advertisements
Work with agency on creative developments for monthly campaigns; thereafter, with in-house creative team for the adaptations.
Plan and purchase for A&P point-of-sales materials.
Handle customer enquiries and complaints
Initiate e-commerce business with website construction, payment gateway setup and logistics arrangement; thereafter maintain the e-commerce site and fulfill all incoming orders.
Responsible for the updating of the website and e-commerce portal as well as initiated the social media page for the brand, 10k followers in 6 months from initiation.
Handle corporate sales and enquiries.

Key Achievements:
-    Setup e-commerce platform and process flow and opened an additional sales income averaging RM 3,000 a month for the company.
-    Setup social media assets and managed the content to create awareness.","rawText":"Assistant Marketing Manager, Sushi King Sdn Bhd (December 2013 to present) Report to the Assistant General Manager - Marketing, with 2 subordinates – 2 Marketing Executives. Responsibilities: Plan and manage each subordinate’s Key Result Areas according to the department’s given KRA. Key responsibilities include but not limited to grand menu production, seasonal promotions, social media marketing, education program and catering. New Businesses – manage and provide marketing support in terms of planning and strategizing for all new business brands and overseas businesses such as, Yoshinoya & Hanamaru Udon, Hoshino Coffee, Sushi King Vietnam and Sushi King Indonesia. Grand Menu – develop concept of menu, product photo shoot, printing and distribution; manage changes by phases. Seasonal promotions – lead quarterly tactical campaigns in co-operation with Menu Development Department for new product developments, work with Creative Agency on development of campaign theme and adaptation to POP materials and promotional videos, work with Media Agency on planning of digital advertisements and ensure proper communication of promotion is conveyed to Operations. Social media marketing – plan and execute ideas to drive engagement on owned social media assets. Public Relations – plan and manage media-related activities to create strong awareness through word of mouth and mainstream media. Education Program & Catering ¬– taken over since March 2017 to oversee the department to ensure Sushi Making Classes are organised and carried out to achieve targeted sales. Also plan and manage events such as Bon Odori, Japan Fair, etc and developing bespoke catering menu to expand sales opportunities to achieve targeted sales. Local store marketing – work out effective localised marketing initiatives to build awareness for individual outlets and drive sales to poor performing outlets. Work with team on developing the yearly marketing plan and make necessary amendments according to environmental factors. Plan the yearly marketing budget, track and monitor expenses to ensure funds are efficiently used for the highest exposure. This includes working with supportive partners and agencies to achieve this goal. Train and supervise new recruits and interns on developing skills in marketing. Key Achievements: - Contribute 9-10% of monthly sales with distinctive campaigns and utilizing the right media to reach target audience. - Unique tactical campaign concept, which was remembered by customers even within the month launched. - 12% improved brand perception in 2016 vs 2014, 8% improvement in 2017 vs 2016 and 3% improvement in 2018 vs 2017, at the peak of 91%. - Press coverage of 6-9 times more than the investment spent on media-related events. - 12% sales recovery nationwide with tactical promotion campaign in September 2016. - 30% increase in weekday sales for low sales outlets. Marketing Executive, Aussino Malaysia Sdn Bhd (June 2012 to August 2013) Report to the Regional Marketing Manager 1 full-time subordinate: Customer Service Officer Promotions: Plan annual marketing plan and budget according to the thematic campaigns for the local Malaysian market. Execute promotions in-stores and e-store according to the marketing plan and adjust according to ad-hoc circumstances. Liaise with mall managements and other parties for joint promotions and advertising opportunities. Advertising: Plan media schedules for press advertising and promotions and work with media agency and media owners for media booking and buying. Work with Creative Department for creating relevant advertising and promotions materials and liaise with suppliers for production. Customer Service: Investigate customers’ complaints, work with relevant departments to resolve issues. Digital Marketing: Work out posts and activities to promote the latest designs and promotions to drive sales. Promote brand and e-store online through digital advertising media and social media. Public Relations: Liaise with members of the media, dissemination news about the brand and products and securing coverage. Handle loans and sponsorship for media initiatives. Key Achievements: - Gained publicity through lifestyle magazines with little or no investment. - Managed road show setup and operations while 3 other functions (Operations, Merchandising and Business Development) were vacant. Fashion Writer, Citè Media Holdings (September 2011 to May 2012) Report to the Managing Editor of RAY Write articles relating to fashion and lifestyle, focusing on Japanese-inspired fashion. Plan and execute photo shoots for fashion and lifestyle spreads. Liaise with retailers for merchandise loans and PR-related issues. Keep up to date with the latest fashion trends and network with fashion brands through events. MARCOM Executive, Swatch Group (M) Sdn Bhd (March 2011 to September 2011) Report to the Brand Manager of SWATCH Plan and execute advertising for brand through selected media – both above-the-line and below-the-line. Liaise with media agencies for advertisement buying. Plan and execute brand's internal promotions, including sourcing for premiums. Plan and execute outlets' visual merchandise displays and point-of-sales materials. Develop and maintain the brand's social media page. Handle matters relating to the public relations of the brand – single-handedly carried out AW 2011 Watch Preview, with 60 media partners who attended and exposure in 40 different media with total PR value of approximately RM550k, within one week. Key Achievements: - Setup and manage 2 road shows, with high sales achievement. - Setup social media assets and develop content. Marketing Executive, Elianto Sdn Bhd (June 2008 to February 2011) Report to the Marketing Manager Plan and execute for thematic campaigns and promotions for brand and individual store level when necessary Liaise with shopping complexes regarding sponsorship, joint promotions, advertisements Liaise with agency on media buying for press and radio advertisements Work with agency on creative developments for monthly campaigns; thereafter, with in-house creative team for the adaptations. Plan and purchase for A&P point-of-sales materials. Handle customer enquiries and complaints Initiate e-commerce business with website construction, payment gateway setup and logistics arrangement; thereafter maintain the e-commerce site and fulfill all incoming orders. Responsible for the updating of the website and e-commerce portal as well as initiated the social media page for the brand, 10k followers in 6 months from initiation. Handle corporate sales and enquiries. Key Achievements: - Setup e-commerce platform and process flow and opened an additional sales income averaging RM 3,000 a month for the company. - Setup social media assets and managed the content to create awareness.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/663511ba694e5e3d5ecf05ec04bf35a0/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. 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