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Mi labor principal ha sido la creación de campañas paga de publicidad digital en diferentes formatos como Search, Shopping, Display, Videostreaming y Programatica., con diferentes enfoques como crecimiento de tráfico, branding y reconocimiento de marca con metricas objetivo como el aumento de followers (en el caso de redes sociales), aumento de impresiones y posicionamiento frente a la competencia, visitas al sitio web, etc.
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Como parte de mi labor principal en la creación, optimización y seguimiento de campañas paga, también he participado en la integración de plataformas de CRM hacia plataformas de publicidad para conseguir el cruce de datos, flujos de automatización de mailing y optimización de resultados.","rawText":"He colaborado con empresas de distintos rubros para lograr objetivos de crecimiento, tráfico hacia el sitio web y ventas digitales, a traves de plataformas como Google Ads, Google Things To Do, Microsoft Ads, Taboola (Yahoo), Facebook, Instagram, X, Tik Tok, YouTube, Linkedin, Pinterest, Tripadvisor, Reddit, Criteo, Sojern, Red de Affiliados, Disney, Amazon y Mercado Libre. Mi labor principal ha sido la creación de campañas paga de publicidad digital en diferentes formatos como Search, Shopping, Display, Videostreaming y Programatica., con diferentes enfoques como crecimiento de tráfico, branding y reconocimiento de marca con metricas objetivo como el aumento de followers (en el caso de redes sociales), aumento de impresiones y posicionamiento frente a la competencia, visitas al sitio web, etc. También he trabajado con enfoques distintos como el aumento de conversiones, ventas al sitio web, aumento de llamadas, obtención de leads, descarga de aplicaciones, con metricas objetivo como aumento de ROAS, CR y CTR, disminución de CPC y CPA(segun sea el caso). Dentro de mi experiencia también he trabajado con plataformas de soporte para el análisis de resultados, configuraciones de pixeles para mejorar la optimización y conseguir resultados en el menor tiempo posible, hacer seguimiento de los objetivos y entrega de reportes en plataformas como Looker Studio, Google Tag Manager para configuración de eventos y pixeles de sitios web, Google Analytics para consulta y análisis de resultados, Semrush para obetener un panorama más completo frente a la competencia y finalmente Hotjar para el análisis del comportamiento del usuario vs interfaz de un sitio web. Como parte de mi labor principal en la creación, optimización y seguimiento de campañas paga, también he participado en la integración de plataformas de CRM hacia plataformas de publicidad para conseguir el cruce de datos, flujos de automatización de mailing y optimización de resultados.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6649b769f5390e9e114e4e16eb35664c/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Sandra M. M.","companyId":10408095,"companyHash":"6649b769f5390e9e114e4e16eb35664c","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"MX","name":"Mexico","class":"flag flag-mx","url":"https://www.workana.com/freelancers/mexico?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"MX$ 300.00","isSet":true,"currency":"MXN","amount":"300.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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