Volkswagen Argentina (Automotive) ////
-Marketing & Communication strategy to high-end products: Vento, Vento Variant, Passat, Passat Variant, Passat CC, Scirocco, Tiguan, Sharan and Touareg -All Product launching coordination -Product Dashboard. -Product Concept making. Marketing Briefs. -Product equipment configuration. Negotiation with Germany. -Projects positioning & profitability. Competitive scenarios. -Price Build Up & Competitive analysis. Equipment adjustment and price position changes. Baskets. FOB to Retail analysis. Economic profit, mix and margins control. Economic sensitivity studies. -Monthly Technical price proposals -Market Reports analysis (registrations, segment and market shares, price evolution, cycle plans) -All product matters follow up (Import arrival, production orders, Forecast, stocks, availability, mystery shopper) -Participation in events. Promotional material -Dealer trainings coordination (Hi-end products) -Experience in Product Launches: "Passat CC 2.0L" (Nov 2010), new "VW Vento" (May 2011), new "Passat&Passat Variant" (June 2011), new "Tiguan" (Nov 2011). "New CC" (Jun 2012), "Scirocco" (June 2012)
Volvo Trucks & Buses Argentina (Automotive) //- desde 8/2010//
-Sales Administration all over the country due to dealers cancellation project -Customer base optimization and enrichment, after dealers cancellation. -Competitive Intelligence -Assembly and Import Tracking (w/Brazil) -Position reporting to Sales Manager
Ford Argentina (Automotive) //- desde 11/2009//
Competitive Intelligence in terms of pricing strategies, margins and commercial plans as inputs in order to iniciate Variable Marketing process. Benchmarking. Reports Analysis e.g price levelling, industry forecasting, Ford & competitors life cycle, industry trends, market shares, Price Strategy vs Price Position and sales & volume objectives, all managed through Marketing Area.. Assistance in focus groups, surveys and depth interviews focused on product quality, brand image & positioning, customer satisfaction, market niches trends, concepts acceptance and launches. Mystery shopping.
Jaguar & Land Rover (PAG-Ford) (Automotive) //- desde 12/2008//
-ATL & BTL Marketing actions development. One-to-one and Direct Marketing Creativity. Web Content -Quarterly media planning in magazines as well as newspapers directly related to premium defined targets.Clipping monitoring. -Events Organisation like new models presentations, seasonal stands, off-road experiences, test-drives and sponsorships. "Land Rover Winter Experience Bariloche 2008", "Ideas del Sur Golf Tournament", "La Felicitas Polo Tournament 2008", "Land Rover 60º Aniversary". -J&LR All Fleet Supervision and maintenance.