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Além da vivência em design, tenho experiência com Inbound, SEO, gestão de projetos, gestão de produtos e estratégias de conteúdo.

Atuei em grandes projetos como o novo portal do Banco do Brasil, reesstruturação do ecossistema digital da Petrobras e clientes como Dasa, O Boticário, Carrefour, AES e outros.

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I have experience in UX, UI, workshop facilitation, Product Discovery, Design Sprint, and agile methods. In addition to my design background, I have experience with Inbound, SEO, project management, product management, and content strategies.

I have worked on major projects such as the new portal for Banco do Brasil, the digital ecosystem restructuring of Petrobras, and clients such as Dasa, O Boticário, Carrefour, AES, and others.

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MAR 2022 - PRESENT
Mapping and building user journeys, competition benchmarking, Design System management, tracking product metrics, interface between the technology and business teams, conducting discovery meetings and workshops, user research, testing, implementing ceremonies, and responsible for managing the demands of designers allocated in tribes. I was responsible for building the new channel ecosystem strategy and also for the success in selling the subscription card through the creation of a landing page and the entire product acquisition journey.

UX Design Lead @ Briva
DEC 2020 - MAR 2022
I have led experience design teams focused on creating digital products for clients such as Banco do Brasil, Petrobras, AES, Dasa, and others, in collaboration with product and engineering teams. I was responsible for creating user experience maps and flows, analyzing data for user-driven decision making, conducting usability tests, iterating and creating new features in existing journeys, collaborating with multidisciplinary teams, and supporting the technology team.

Head of Marketing and Product @ Campeão da Construção
SEP 2017 - APR 2018
Responsible for the marketing area, working on development project fronts, digital media, social media, television, radio, front lights and print media. Multichannel promotional campaigns. Inbound marketing, endomarketing, email marketing.

Co-founder and Design and Product Lead @ CP Creative Lab
JUL 2013 - DEC 2020
Responsible for the product and design area. Consulting and mentoring in Experience Design and Product Design.

Head of Marketing and Design @ Rota dos Concursos
dEC 2012 - JUL 2013
Planning of communication actions, product engagement strategies, e-mail marketing. Social media, blog content management with a focus on SEO, conversion funnel, strategic segmentation, metrics analysis, ROI analysis and creation of performance indicators (KPI's). Representative on the Monashees Venture Capital portfolio company marketing discussion group.

Designer @ Gran Cursos
OCT 2012 - DEC 2012 (TEMPORARY)
Creation of campaigns, email marketing, banners and other creative pieces.

Interface Analyst @ Moringa Digital
MAR 2012 - JUN 2012 (TEMPORARY)
Interface design and information architecture.

Information Architect @ CTIS Tecnologia
JUL 2011 - MAR 2012
Development of system prototypes, wireframes, usability guideline documents. Customization of layouts and application of styles in systems already under development. Leader of the information architecture team.

Systems Analyst/Front-End Developer @ DBA Engenharia de Sistemas
APR 2009 - JUL 2011
Front-end development of websites and applications for internet and portals, interface design, prototypes, usability, multimedia presentations, documentation and requirements. Development and administration of portals in Zope/Plone.

Web Designer @ Politec
Jul 2008 - APR 2009
Development of websites and internet applications, interface design, graphic design, usability, multimedia presentations, web content management, metrics analysis, SEO and others.

Other experiences (2000 to 2008)
I was also a Web designer at Rhox Redes Corporativas, Designer at ANPA and Web Designer at 10e10 Design.","rawText":"UX/Product Design Lead @ drconsulta MAR 2022 - PRESENT Mapping and building user journeys, competition benchmarking, Design System management, tracking product metrics, interface between the technology and business teams, conducting discovery meetings and workshops, user research, testing, implementing ceremonies, and responsible for managing the demands of designers allocated in tribes. I was responsible for building the new channel ecosystem strategy and also for the success in selling the subscription card through the creation of a landing page and the entire product acquisition journey. UX Design Lead @ Briva DEC 2020 - MAR 2022 I have led experience design teams focused on creating digital products for clients such as Banco do Brasil, Petrobras, AES, Dasa, and others, in collaboration with product and engineering teams. I was responsible for creating user experience maps and flows, analyzing data for user-driven decision making, conducting usability tests, iterating and creating new features in existing journeys, collaborating with multidisciplinary teams, and supporting the technology team. Head of Marketing and Product @ Campeão da Construção SEP 2017 - APR 2018 Responsible for the marketing area, working on development project fronts, digital media, social media, television, radio, front lights and print media. Multichannel promotional campaigns. Inbound marketing, endomarketing, email marketing. Co-founder and Design and Product Lead @ CP Creative Lab JUL 2013 - DEC 2020 Responsible for the product and design area. Consulting and mentoring in Experience Design and Product Design. Head of Marketing and Design @ Rota dos Concursos dEC 2012 - JUL 2013 Planning of communication actions, product engagement strategies, e-mail marketing. Social media, blog content management with a focus on SEO, conversion funnel, strategic segmentation, metrics analysis, ROI analysis and creation of performance indicators (KPI's). Representative on the Monashees Venture Capital portfolio company marketing discussion group. Designer @ Gran Cursos OCT 2012 - DEC 2012 (TEMPORARY) Creation of campaigns, email marketing, banners and other creative pieces. Interface Analyst @ Moringa Digital MAR 2012 - JUN 2012 (TEMPORARY) Interface design and information architecture. Information Architect @ CTIS Tecnologia JUL 2011 - MAR 2012 Development of system prototypes, wireframes, usability guideline documents. Customization of layouts and application of styles in systems already under development. Leader of the information architecture team. 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