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En mi carrera hice de todo un poco: programación, project management, account management, gestión de redes sociales, planificación y gestión de medios digitales.
Trabajé siempre en agencias, así que tuve la oportunidad de trabajar con infinidad de clientes de todas las industrias.
Trabajé con equipos y personas procedentes de diferentes ámbitos, e incluso los últimos 10 años trabajé con un equipo remoto en 5 países de Latinoamérica.
Lideré muchos equipos de trabajo desde mis comienzos como project manager o como coordinadora, hasta los últimos 10 años en los que me desempeñé como Directora de Operaciones de House Digital Agency, donde tuve a cargo el desarrollo de procesos de toda la compañía y un equipo de 60 personas a cargo.
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House Digital Agency 2010-2020
En esta posición, mis tareas abarcan la colaboración con el CEO en la visión estratégica para
el crecimiento de la compañía, y posteriormente en la ejecución de esa visión, en la
supervisión de las áreas de control de gestión, medios, redes sociales, desarrollos, legales, IT
y RRHH; el establecimiento y revisión periódica de procesos de trabajo, la realización de
acuerdos y negociaciones; la atención de grandes clientes y proveedores, reportando de
forma directa al CEO de la compañía y colaborando con él en la presentación de reportes al
board de socios.
Trabajé desde el nacimiento de la organización, creando los procesos y estándares de
servicio de cada área, lo que nos ha permitido entre otras cosas, sostener por 9 años a FOX
Network Group, recientemente adquirida por Disney. Esto requirió mi entendimiento sobre
estrategias digitales en general, comunicación, audiencias, redes sociales, manejo de crisis,
medios digitales, estrategias de performance, desarrollos, análisis de user experience,
creativos dinámicos, ecommerce, funnel de ventas, brand personas, user journeys, A/B
testings, gestión de proyectos y equipos, temas legales y administrativos en varios países de
la región, recruitment, desarrollo de carrera, evaluaciones de desempeño, mentoring,
colaboración con el área comercial en diseño de estrategias de contacto con potenciales
clientes, utilizando estrategias como inbound marketing o automation entre otros.

DIRECCIÓN DE CUENTAS
United Virtualities 2007-2010
En este puesto fui responsable de la coordinación general de la gestión de cuentas y
proyectos de desarrollos de la compañía, atención a grandes clientes, planes estratégicos de
comunicación en Internet, informes especiales a clientes, coordinación de presentaciones
para concursos de agencias, posicionamiento de la empresa como Agencia Integral,
consultoría en estrategia de comunicación, posicionamiento, planificación estratégica de
campañas publicitarias y de compra de medios y formatos publicitarios, manejo de portfolio
de clientes y proyectos, gestión de equipo de Ejecutivos de Cuentas y Project Managers, etc.
Integración de estrategias con agencias off-line, presentación de informes corporativos.

COORDINACIÓN DE EQUIPO DIGITAL
Media Contacts 2005-2007
Coordinación general de cuentas, atención a clientes, planes estratégicos, informes
especiales a clientes, coordinación de presentaciones para concursos de agencias,
coordinación de desarrollos para anunciantes como Coca Cola (Coca Cola, Fanta, Dasani,
Sprite), BBVA, Dufour, L’Oreal, Dior, Givenchy, Volkswagen, Bodegas Chandon, CTI, Renault,
Navarro Correas, Grupo Alternativa, Red Bull, YPF, Editorial Planeta, GM, Nissan, BGH, Kenzo,
Puig, El País, etc.

PROJECT MANAGEMENT + ACCOUNT MANAGEMENT
Virtual Publishing 1998-2000 / Teknoland Argentina 2000-2001 / United
Virtualities 2002-2005
Gestión general de proyectos y coordinación de los equipos de trabajo en desarrollos para
Ecocentro.org.ar, ebondex.com, planetanovias.com, planetanorte.com, Editorial La Ley,
Colegio Público de Abogados, Asociación Argentina de Agencias de Publicidad, Citarella.
Atención de cuentas en campañas de Affiliates.
Análisis y establecimiento de Workflows, procedimientos, estructura organizacional, etc para
implementación de Project Management Methodologies de acuerdo a la organización.

DESARROLLO WEB
Virtual Publishing 1998-2000 / Teknoland Argentina 2000-2001 / United
Virtualities 2002-2005
Programación HTML, DHTML, ASP, PHP y JavaScript de planetanorte.com,
planetanovias.com, axesor.com, ebondex.com, Boletín Oficial de la Nación, ecocentro.org.ar,
mbadirecto.com, Editorial La Ley, Bank of America, Hotrecorder, Oxford Spyware Remover.
Desarrollo de campañas de rich media utilizando JavaScript para clientes como AOL, Banelco,
BMW, ebay, Forbes, Kellogg's, Nike, Nissan, Toyota y Unilever entre otros","rawText":"DIRECCIÓN DE OPERACIONES House Digital Agency 2010-2020 En esta posición, mis tareas abarcan la colaboración con el CEO en la visión estratégica para el crecimiento de la compañía, y posteriormente en la ejecución de esa visión, en la supervisión de las áreas de control de gestión, medios, redes sociales, desarrollos, legales, IT y RRHH; el establecimiento y revisión periódica de procesos de trabajo, la realización de acuerdos y negociaciones; la atención de grandes clientes y proveedores, reportando de forma directa al CEO de la compañía y colaborando con él en la presentación de reportes al board de socios. Trabajé desde el nacimiento de la organización, creando los procesos y estándares de servicio de cada área, lo que nos ha permitido entre otras cosas, sostener por 9 años a FOX Network Group, recientemente adquirida por Disney. Esto requirió mi entendimiento sobre estrategias digitales en general, comunicación, audiencias, redes sociales, manejo de crisis, medios digitales, estrategias de performance, desarrollos, análisis de user experience, creativos dinámicos, ecommerce, funnel de ventas, brand personas, user journeys, A/B testings, gestión de proyectos y equipos, temas legales y administrativos en varios países de la región, recruitment, desarrollo de carrera, evaluaciones de desempeño, mentoring, colaboración con el área comercial en diseño de estrategias de contacto con potenciales clientes, utilizando estrategias como inbound marketing o automation entre otros. 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