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Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"- Grupo Éxito | Analista de Tendencias y Moda Hogar
Julio 2019 - Noviembre 2023

En este rol, lideré la creación y desarrollo de colecciones innovadoras para la marca Finlandek, enfocadas en las tendencias del mercado de moda para el hogar. Algunos de los proyectos más destacados incluyen:

Colección Caminos (Diego Guarnizo + Finlandek): Trabajé junto al reconocido diseñador Diego Guarnizo en la construcción del concepto de la colección, inspirada en tres desiertos de Colombia. Desarrollamos una paleta de colores única, texturas innovadoras y un brief que permitió integrar por primera vez artesanías con evoluciones de color y formas. Esta colección destacó la importancia del trabajo artesanal, promoviendo a los artesanos detrás de cada pieza a través de comunicados de prensa, etiquetas y videos.

Colección La Pequeña Galería (LPG + Finlandek Kids): Fui parte del equipo que creó la primera colección infantil de Finlandek para el hogar, inspirada en la neutralidad de género y la autoestima infantil. Esta colección no solo fue un éxito comercial, sino que también logró recaudar más de 20 millones de pesos para la fundación de la marca, destinados a paquetes de alimentación para niños.

- Grupo Éxito | Diseñadora de Expresión Promocional
Diciembre 2015 - Julio 2019

En este puesto, diseñé y ejecuté estrategias de exhibición para eventos y colecciones textiles, optimizando la presencia visual y comercial de los productos. Mis principales responsabilidades incluían:

Desarrollo de material de comunicación (P.O.P.) para las exhibiciones en tienda.
Coordinación y supervisión de la correcta ejecución de eventos en los almacenes, asegurando la alineación con las directrices de la marca.

- Grupo Éxito | Practicante de Expresión Promocional
Junio - Diciembre 2015

Durante mi pasantía, apoyé al área en la creación de manuales y comunicados para exhibiciones en tiendas del negocio hogar. Mi capacidad de aprendizaje rápido y adaptabilidad me permitió continuar en la compañía, haciendo carrera como diseñadora y estratega de comunicación visual.

- Proyectos Adicionales
Asesora Voluntaria a Empresarios Emprendedores (Cedezo San Javier, 2013): Brindé asesoramiento y apoyo a emprendedores locales, contribuyendo al desarrollo de sus proyectos comerciales.","rawText":"- Grupo Éxito | Analista de Tendencias y Moda Hogar Julio 2019 - Noviembre 2023 En este rol, lideré la creación y desarrollo de colecciones innovadoras para la marca Finlandek, enfocadas en las tendencias del mercado de moda para el hogar. Algunos de los proyectos más destacados incluyen: Colección Caminos (Diego Guarnizo + Finlandek): Trabajé junto al reconocido diseñador Diego Guarnizo en la construcción del concepto de la colección, inspirada en tres desiertos de Colombia. Desarrollamos una paleta de colores única, texturas innovadoras y un brief que permitió integrar por primera vez artesanías con evoluciones de color y formas. Esta colección destacó la importancia del trabajo artesanal, promoviendo a los artesanos detrás de cada pieza a través de comunicados de prensa, etiquetas y videos. Colección La Pequeña Galería (LPG + Finlandek Kids): Fui parte del equipo que creó la primera colección infantil de Finlandek para el hogar, inspirada en la neutralidad de género y la autoestima infantil. Esta colección no solo fue un éxito comercial, sino que también logró recaudar más de 20 millones de pesos para la fundación de la marca, destinados a paquetes de alimentación para niños. - Grupo Éxito | Diseñadora de Expresión Promocional Diciembre 2015 - Julio 2019 En este puesto, diseñé y ejecuté estrategias de exhibición para eventos y colecciones textiles, optimizando la presencia visual y comercial de los productos. Mis principales responsabilidades incluían: Desarrollo de material de comunicación (P.O.P.) para las exhibiciones en tienda. Coordinación y supervisión de la correcta ejecución de eventos en los almacenes, asegurando la alineación con las directrices de la marca. - Grupo Éxito | Practicante de Expresión Promocional Junio - Diciembre 2015 Durante mi pasantía, apoyé al área en la creación de manuales y comunicados para exhibiciones en tiendas del negocio hogar. Mi capacidad de aprendizaje rápido y adaptabilidad me permitió continuar en la compañía, haciendo carrera como diseñadora y estratega de comunicación visual. - Proyectos Adicionales Asesora Voluntaria a Empresarios Emprendedores (Cedezo San Javier, 2013): Brindé asesoramiento y apoyo a emprendedores locales, contribuyendo al desarrollo de sus proyectos comerciales.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/68c49cfc69a7392ddfd352f50c162488/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Luisa F. C. H.","companyId":10865987,"companyHash":"68c49cfc69a7392ddfd352f50c162488","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Valor hora:","rate":"USD 10,00","isSet":true,"currency":"USD","amount":"10.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Diseño y Multimedia"},"public":true,"clarificationText":"Formatos permitidos:
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