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Junto con mi partner Luis, Comunicador Social con especialización en Marketing Digital y de Negocios, y un equipo de trabajo ofrecemos como freelancers soluciones de FINANZAS, DATA ANALYTICS y MARKETING DIGITAL APLICADO A NEGOCIOS. El alcance de estos servicios incluye:

1) EN ÁMBITO DE DATA: Gestión y procesamiento de datos a través del desarrollo de Informes y Dashboards interactivos generados con Google Data Studio, Looker Studio, PowerBI, Tableau y similares.
2) PARA MARKETING DIGITAL: Desarrollo e implementación de Sitios Web, SEO On Page y Off Page, Email Marketing, Landing Page, Social Media, entre otros.
3) FINANZAS: Servicios de asistente virtual, automatizaciones, seguimiento y control de procesos y tareas administrativas, nómina, entre otros.

¿QUÉ NOS DIFERENCIA?
1) PERSONALIZACIÓN TOTAL: Cada proyecto se trata de forma única, con estrategias específicas que rompen con las soluciones convencionales y genéricas. Nuestro objetivo es ofrecer resultados que realmente aporten valor a tu negocio.
2) SOLUCIONES COMPLETAS: Atendemos desde pequeños proyectos hasta demandas complejas que requieren un gran volumen de manejo de datos, contenidos o un desarrollo avanzado.
3) CALIDAD GARANTIZADA: valoramos la rapidez de entrega, los precios competitivos y, sobre todo, los resultados coherentes.
4) COMUNICACIÓN: Nos gusta manejar una relación honesta y clara, basada en la comunicación respetuosa y directa sin jerga técnica, lo que facilita la comprensión y el acompañamiento que hacemos a nuestros clientes en cada etapa del proceso.
5) EXPERTICIA GARANTIZADA: Tenemos más de 25 años de experiencia ejecutando proyectos en países como Brasil, México, Colombia, Venezuela y Ecuador para empresas como Mercado Libre, Walmart, Envíame, BlackBerry, PDVSA, Southwest Airlines, FedEx, entre otras, lo cual garantiza una alta experticia
y fortaleza para atender eficientemente sus proyectos.

Nuestro enfoque combina estrategia y ejecución a través de un equipo multidisciplinario comprometido con cada uno de nuestros clientes. Trabajamos con un modelo de equipo asignado por proyecto, lo que garantiza una atención plena a las necesidades que tengas como empresa, startup o emprendedor.

Si quieres lo mejor para tus proyectos de marketing y ventas, análisis de datos & BI, growth y expansión de startups, ven y cotiza con nosotros. Queremos convertir tus ideas de negocio en resultados reales, con la calidad requerida y a precios acorde a tus expectativas.","rawText":"Hola soy Marcos, Ingeniero Eléctrico con una maestría en Negocios Internacionales. Junto con mi partner Luis, Comunicador Social con especialización en Marketing Digital y de Negocios, y un equipo de trabajo ofrecemos como freelancers soluciones de FINANZAS, DATA ANALYTICS y MARKETING DIGITAL APLICADO A NEGOCIOS. El alcance de estos servicios incluye: 1) EN ÁMBITO DE DATA: Gestión y procesamiento de datos a través del desarrollo de Informes y Dashboards interactivos generados con Google Data Studio, Looker Studio, PowerBI, Tableau y similares. 2) PARA MARKETING DIGITAL: Desarrollo e implementación de Sitios Web, SEO On Page y Off Page, Email Marketing, Landing Page, Social Media, entre otros. 3) FINANZAS: Servicios de asistente virtual, automatizaciones, seguimiento y control de procesos y tareas administrativas, nómina, entre otros. ¿QUÉ NOS DIFERENCIA? 1) PERSONALIZACIÓN TOTAL: Cada proyecto se trata de forma única, con estrategias específicas que rompen con las soluciones convencionales y genéricas. Nuestro objetivo es ofrecer resultados que realmente aporten valor a tu negocio. 2) SOLUCIONES COMPLETAS: Atendemos desde pequeños proyectos hasta demandas complejas que requieren un gran volumen de manejo de datos, contenidos o un desarrollo avanzado. 3) CALIDAD GARANTIZADA: valoramos la rapidez de entrega, los precios competitivos y, sobre todo, los resultados coherentes. 4) COMUNICACIÓN: Nos gusta manejar una relación honesta y clara, basada en la comunicación respetuosa y directa sin jerga técnica, lo que facilita la comprensión y el acompañamiento que hacemos a nuestros clientes en cada etapa del proceso. 5) EXPERTICIA GARANTIZADA: Tenemos más de 25 años de experiencia ejecutando proyectos en países como Brasil, México, Colombia, Venezuela y Ecuador para empresas como Mercado Libre, Walmart, Envíame, BlackBerry, PDVSA, Southwest Airlines, FedEx, entre otras, lo cual garantiza una alta experticia y fortaleza para atender eficientemente sus proyectos. Nuestro enfoque combina estrategia y ejecución a través de un equipo multidisciplinario comprometido con cada uno de nuestros clientes. Trabajamos con un modelo de equipo asignado por proyecto, lo que garantiza una atención plena a las necesidades que tengas como empresa, startup o emprendedor. Si quieres lo mejor para tus proyectos de marketing y ventas, análisis de datos & BI, growth y expansión de startups, ven y cotiza con nosotros. Queremos convertir tus ideas de negocio en resultados reales, con la calidad requerida y a precios acorde a tus expectativas.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6979389038b91fc34a2f2f84ffa4be55/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"MARCOS SUBÍA

Carryt.co | Director General | Abr 2023 – Presente| México City
● Lidero un equipo multifuncional de 20 colaboradores, optimizando las sinergias entre Operaciones,
Ventas y Finanzas.
● Negocio y gestiono un presupuesto bruto mensual de $3MM MXN, alcanzando proyecciones anuales de
$9MM MXN al cierre del período.
● Implemento estrategias comerciales que logran incrementar el pipeline 10% MoM y 20% en
ingresos brutos, superando las expectativas de crecimiento para 12 cuentas clave.

Enviame.io | Director Comercial | Abr 2022 – Abr 2023 | México City
● Formé y dirigí un equipo de ventas y servicio al cliente (+10 FTE’s), mejorando el rendimiento y la
satisfacción del cliente.
● Mejoré la puntuación NPS en 2 p.p (9.5/10) a través de entregas más eficientes con un soporte
postventa oportuno y efectivo.
● Incrementé los ingresos en 1.5x ($5MM MXN) mediante la implementación de estrategias
comerciales efectivas y la expansión de la base de clientes.

Cargamos.com | Director Cuentas Clave | Jul 2020 – Abr 2022 | México City
Gestión de la operación quick commerce de POD's (Point of Delivery) en México.
● Lideré el lanzamiento de 18 micro hubs en México en 8 ciudades, generando un crecimiento de
ingresos brutos de 25% por unidad de negocio.
● Durante mi gestión logré las primeras 60K órdenes entregadas (día pico récord) en el primer año
de operación ($10MM MXN en ingreso bruto/mes).
● Reduje el promedio de tiempos de entrega para quick commerce del mismo día en 4 horas.

Mercado Libre | Gerente Proveedores Last Mile | Jul 2019 – Jul 2020 | México City
Gestión de la red nacional de proveedores logísticos de Mercado Envíos en México.
● Incorporé 120 proveedores de última milla a las 32 estaciones a nivel nacional.
● Logré eficiencias en el costo por envío (CPS) general de aprox. $31.
● Lideré el entrenamiento e incorporación de 1200 vehículos y conductores en la operación.

DiDi | Gerente de Expansión | Oct 2017 – Jul 2019 | México City
Gestión del equipo de lanzamiento de DiDi en Toluca, Guadalajara, Tijuana y Mexicali.
● Alcancé el objetivo de adquisición de 35k conductores registrados antes del lanzamiento.
● Logré 98% del objetivo de viajes diarios (100k), representando el 30% de la cuota de mercado.
● Arranqué el área de flotillas sumando 5k vehículos para conductores sin vehículo.

Easy Taxi | Director North Latam | Sep. 2016 – Oct 2017 | México City
Responsable del marketplace operativo en México, Centroamérica y Venezuela.
● Implementé el taxímetro in-app en 16 ciudades reduciendo las quejas de pagos en 50%.
● Inicié el servicio privado (P2P) junto con la flota de taxis añadiendo 50,000 drivers a la oferta.
● Diseñé la política de incentivos in-app alcanzando 20% más engagement.

Easy Taxi | Director General | Jan 2015 – Sep. 2016 | Caracas
Responsable de la gestión de la empresa en el país y sus objetivos de crecimiento.
● Moneticé la operación a través de una solución prepago en 3 meses (2015).
● Lancé ingresos en servicios corporativos (B2B) añadiendo 20% de facturación adicional (50k
USD/mes).
● Implementé pagos con tarjeta de crédito en alianza con Mercado Pago (1M usuarios activos).

LUIS ENRIQUE YANES

Carryt.co | Chief Marketing Office | Agosto 2016 – Presente | México, Colombia y Brasil
● Prospectos COL+MEX+BR: crecimiento de 42% entre 2022 y 2023.
● Leads COL+MEX+BR: Aumentó en 27% del índice de leads que solicitaron propuesta comercial de Carryt.
● RRSS: +23,000 seguidores / Crecimiento del 21%
● Comunidad / Interacciones mensuales: 1,622 / Crecimiento 14%
● Índice de cumplimiento OKRs MKT: 82%

Speyside Corporate Relations | New Business Development Director | Mayo 2013 – Mayo 2016 |
México, Colombia y Venezuela
Planeación, consultoría y desarrollo de negocios y ventas de los servicios de esta agencia de Marketing y PR. Clientes logrados: BlackBerry, Southwest Airlines, Amgen, GlobeOne, PROBIOMED y FedEx.

IESA Business School | Communications & Institutional Development | Enero 2005 – Febrero 2013 | Venezuela
Responsable del marketing, imagen y comunicación de la marca IESA a escala nacional e internacional, de sus productos (programas y cursos de Postgrado y Formación Gerencial) así como de los proyectos de Responsabilidad Social Corporativa con las comunidades donde opera la escuela de negocios.

Conapri Consejo Nacional de Promoción de Inversiones| Communications Manager |
Mayo 2003 – Enero 2005 | Venezuela
Encargado de la estrategia de comunicación y relacionamiento de CONAPRI, incluyendo la campaña internacional para la captación de inversiones en Venezuela.

PDVSA Petróleos de Venezuela | Senior Advertising & Marketing Advisor | Junio 1989 – Enero 2003 | Venezuela
Responsable del marketing ferial y la publicidad de la corporación a nivel nacional e internacional. Coordiné el desarrollo de campañas para promover la venta de combustibles en el país y directamente in situ en ferias internacionales en Estados Unidos, Irlanda, España, India, Irán, Emiratos Árabes, Brasil y Argentina.","rawText":"MARCOS SUBÍA Carryt.co | Director General | Abr 2023 – Presente| México City ● Lidero un equipo multifuncional de 20 colaboradores, optimizando las sinergias entre Operaciones, Ventas y Finanzas. ● Negocio y gestiono un presupuesto bruto mensual de $3MM MXN, alcanzando proyecciones anuales de $9MM MXN al cierre del período. ● Implemento estrategias comerciales que logran incrementar el pipeline 10% MoM y 20% en ingresos brutos, superando las expectativas de crecimiento para 12 cuentas clave. Enviame.io | Director Comercial | Abr 2022 – Abr 2023 | México City ● Formé y dirigí un equipo de ventas y servicio al cliente (+10 FTE’s), mejorando el rendimiento y la satisfacción del cliente. ● Mejoré la puntuación NPS en 2 p.p (9.5/10) a través de entregas más eficientes con un soporte postventa oportuno y efectivo. ● Incrementé los ingresos en 1.5x ($5MM MXN) mediante la implementación de estrategias comerciales efectivas y la expansión de la base de clientes. Cargamos.com | Director Cuentas Clave | Jul 2020 – Abr 2022 | México City Gestión de la operación quick commerce de POD's (Point of Delivery) en México. ● Lideré el lanzamiento de 18 micro hubs en México en 8 ciudades, generando un crecimiento de ingresos brutos de 25% por unidad de negocio. ● Durante mi gestión logré las primeras 60K órdenes entregadas (día pico récord) en el primer año de operación ($10MM MXN en ingreso bruto/mes). ● Reduje el promedio de tiempos de entrega para quick commerce del mismo día en 4 horas. Mercado Libre | Gerente Proveedores Last Mile | Jul 2019 – Jul 2020 | México City Gestión de la red nacional de proveedores logísticos de Mercado Envíos en México. ● Incorporé 120 proveedores de última milla a las 32 estaciones a nivel nacional. ● Logré eficiencias en el costo por envío (CPS) general de aprox. $31. ● Lideré el entrenamiento e incorporación de 1200 vehículos y conductores en la operación. DiDi | Gerente de Expansión | Oct 2017 – Jul 2019 | México City Gestión del equipo de lanzamiento de DiDi en Toluca, Guadalajara, Tijuana y Mexicali. ● Alcancé el objetivo de adquisición de 35k conductores registrados antes del lanzamiento. ● Logré 98% del objetivo de viajes diarios (100k), representando el 30% de la cuota de mercado. ● Arranqué el área de flotillas sumando 5k vehículos para conductores sin vehículo. Easy Taxi | Director North Latam | Sep. 2016 – Oct 2017 | México City Responsable del marketplace operativo en México, Centroamérica y Venezuela. ● Implementé el taxímetro in-app en 16 ciudades reduciendo las quejas de pagos en 50%. ● Inicié el servicio privado (P2P) junto con la flota de taxis añadiendo 50,000 drivers a la oferta. ● Diseñé la política de incentivos in-app alcanzando 20% más engagement. Easy Taxi | Director General | Jan 2015 – Sep. 2016 | Caracas Responsable de la gestión de la empresa en el país y sus objetivos de crecimiento. ● Moneticé la operación a través de una solución prepago en 3 meses (2015). ● Lancé ingresos en servicios corporativos (B2B) añadiendo 20% de facturación adicional (50k USD/mes). ● Implementé pagos con tarjeta de crédito en alianza con Mercado Pago (1M usuarios activos). LUIS ENRIQUE YANES Carryt.co | Chief Marketing Office | Agosto 2016 – Presente | México, Colombia y Brasil ● Prospectos COL+MEX+BR: crecimiento de 42% entre 2022 y 2023. ● Leads COL+MEX+BR: Aumentó en 27% del índice de leads que solicitaron propuesta comercial de Carryt. ● RRSS: +23,000 seguidores / Crecimiento del 21% ● Comunidad / Interacciones mensuales: 1,622 / Crecimiento 14% ● Índice de cumplimiento OKRs MKT: 82% Speyside Corporate Relations | New Business Development Director | Mayo 2013 – Mayo 2016 | México, Colombia y Venezuela Planeación, consultoría y desarrollo de negocios y ventas de los servicios de esta agencia de Marketing y PR. Clientes logrados: BlackBerry, Southwest Airlines, Amgen, GlobeOne, PROBIOMED y FedEx. IESA Business School | Communications & Institutional Development | Enero 2005 – Febrero 2013 | Venezuela Responsable del marketing, imagen y comunicación de la marca IESA a escala nacional e internacional, de sus productos (programas y cursos de Postgrado y Formación Gerencial) así como de los proyectos de Responsabilidad Social Corporativa con las comunidades donde opera la escuela de negocios. Conapri Consejo Nacional de Promoción de Inversiones| Communications Manager | Mayo 2003 – Enero 2005 | Venezuela Encargado de la estrategia de comunicación y relacionamiento de CONAPRI, incluyendo la campaña internacional para la captación de inversiones en Venezuela. PDVSA Petróleos de Venezuela | Senior Advertising & Marketing Advisor | Junio 1989 – Enero 2003 | Venezuela Responsable del marketing ferial y la publicidad de la corporación a nivel nacional e internacional. Coordiné el desarrollo de campañas para promover la venta de combustibles en el país y directamente in situ en ferias internacionales en Estados Unidos, Irlanda, España, India, Irán, Emiratos Árabes, Brasil y Argentina.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6979389038b91fc34a2f2f84ffa4be55/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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