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Soy Lydia Alejandra Zapata
Licenciada en Comunicación Social | Marketing | Especialista en Gestión de Fondos y Desarrollo Institucional

Mi carrera ha sido una mezcla entre contar buenas historias y hacer que las cosas pasen. Llevo más de 10 años ayudando a organizaciones a comunicar con propósito, conectar con sus públicos y fortalecer sus causas a través de la comunicación estratégica, el desarrollo institucional y la gestión de proyectos sociales.

Lo que me mueve es trabajar con propósito, crear impacto y construir puentes: entre las ideas y la acción, entre los datos y las emociones, entre los equipos y sus comunidades.

He trabajado con organizaciones sin fines de lucro en América Latina, impulsando la formulación de proyectos, la redacción de propuestas de financiamiento, informes e historias que inspiran, diseñando campañas de recaudación de fondos, generando contenido para redes sociales y aplicando herramientas de inteligencia artificial para crear materiales innovadores.

✨ Me especializo en:
* Comunicación estratégica con enfoque humano
* Estrategias de Marketing
* Desarrollo de planes de contenido mensuales.
* Segmentación de audiencias y definición de buyer persona.
* Storytelling y redacción de artículos, reportajes y documentos institucionales
* Diseño y diagramación de contenidos visuales
* Gestión de redes sociales y campañas de sensibilización
* Facilitación de talleres y capacitaciones
* Formulación y seguimiento de proyectos de desarrollo
* Estrategia de posicionamiento de marca en redes sociales.
* Implementación de campañas de engagement y fidelización.
* Análisis de métricas, rendimiento e insights (Meta, Instagram, LinkedIn, etc.).
* Redacción de copys atractivos y con propósito (call-to-action efectivos).
* Diseño de contenido visual en Canva (posts, stories, reels, banners).
* Aplicación de técnicas de storytelling en redes.
* Creación de calendarios editoriales temáticos y estratégicos.
* Gestión de imagen y reputación digital.
* Redacción de textos publicitarios persuasivos (anuncios, descripciones, títulos).
* Manejo de herramientas como: Meta Business Suite, Canva, Creator Studio, Metricool, Buffer, Google Trends, ChatGPT.
* Respuesta efectiva y cordial a comentarios y mensajes.
*Gestión de crisis en redes sociales.
*Escucha activa y creación de comunidad fiel.
* Programación y monitoreo de publicaciones.
* Diseño e implementación de campañas pagadas en Facebook Ads e Instagram Ads.

Además, uno de mis grandes propósitos es apoyar a pequeños emprendedores que están empezando su camino. Me encanta ayudarlos a dar sus primeros pasos con más claridad y confianza, ofreciéndoles desde estrategias de marketing y marketing digital hasta planes de negocio, contenidos e imágenes para redes sociales. Creo profundamente en el poder de una buena idea bien contada y bien presentada.
Creo en la empatía como motor del cambio, y en el poder de la palabra bien escrita para mover voluntades y transformar realidades.

Si buscás a alguien que se involucre de verdad con tu proyecto, lo entienda desde adentro y le sume creatividad, estrategia y compromiso, acá estoy. Me encantaría conocer tu historia y trabajar juntos.","rawText":"¡Hola! Soy Lydia Alejandra Zapata Licenciada en Comunicación Social | Marketing | Especialista en Gestión de Fondos y Desarrollo Institucional Mi carrera ha sido una mezcla entre contar buenas historias y hacer que las cosas pasen. Llevo más de 10 años ayudando a organizaciones a comunicar con propósito, conectar con sus públicos y fortalecer sus causas a través de la comunicación estratégica, el desarrollo institucional y la gestión de proyectos sociales. Lo que me mueve es trabajar con propósito, crear impacto y construir puentes: entre las ideas y la acción, entre los datos y las emociones, entre los equipos y sus comunidades. He trabajado con organizaciones sin fines de lucro en América Latina, impulsando la formulación de proyectos, la redacción de propuestas de financiamiento, informes e historias que inspiran, diseñando campañas de recaudación de fondos, generando contenido para redes sociales y aplicando herramientas de inteligencia artificial para crear materiales innovadores. ✨ Me especializo en: * Comunicación estratégica con enfoque humano * Estrategias de Marketing * Desarrollo de planes de contenido mensuales. * Segmentación de audiencias y definición de buyer persona. * Storytelling y redacción de artículos, reportajes y documentos institucionales * Diseño y diagramación de contenidos visuales * Gestión de redes sociales y campañas de sensibilización * Facilitación de talleres y capacitaciones * Formulación y seguimiento de proyectos de desarrollo * Estrategia de posicionamiento de marca en redes sociales. * Implementación de campañas de engagement y fidelización. * Análisis de métricas, rendimiento e insights (Meta, Instagram, LinkedIn, etc.). * Redacción de copys atractivos y con propósito (call-to-action efectivos). * Diseño de contenido visual en Canva (posts, stories, reels, banners). * Aplicación de técnicas de storytelling en redes. * Creación de calendarios editoriales temáticos y estratégicos. * Gestión de imagen y reputación digital. * Redacción de textos publicitarios persuasivos (anuncios, descripciones, títulos). * Manejo de herramientas como: Meta Business Suite, Canva, Creator Studio, Metricool, Buffer, Google Trends, ChatGPT. * Respuesta efectiva y cordial a comentarios y mensajes. *Gestión de crisis en redes sociales. *Escucha activa y creación de comunidad fiel. * Programación y monitoreo de publicaciones. * Diseño e implementación de campañas pagadas en Facebook Ads e Instagram Ads. Además, uno de mis grandes propósitos es apoyar a pequeños emprendedores que están empezando su camino. Me encanta ayudarlos a dar sus primeros pasos con más claridad y confianza, ofreciéndoles desde estrategias de marketing y marketing digital hasta planes de negocio, contenidos e imágenes para redes sociales. Creo profundamente en el poder de una buena idea bien contada y bien presentada. Creo en la empatía como motor del cambio, y en el poder de la palabra bien escrita para mover voluntades y transformar realidades. Si buscás a alguien que se involucre de verdad con tu proyecto, lo entienda desde adentro y le sume creatividad, estrategia y compromiso, acá estoy. Me encantaría conocer tu historia y trabajar juntos.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6bbbd2df1cc421f5882dc2bbd60cd416/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Responsable de Desarrollo Institucional (2025 - Actualidad)
✅ Creación de alianzas estratégicas y gestión de relaciones con donantes
✅ Redacción, edición y traducción de propuestas de proyectos de financiamiento, documentos e informes
✅ Diseño y ejecución de estrategias de comunicación y planificación de proyectos

Coordinadora de Proyectos (2024 - Actualidad)
✅ Liderazgo y coordinación de equipos multidisciplinarios
✅ Gestión y monitoreo de proyectos comunitarios con impacto social
✅Facilitadora y asesora de planes de formación y capacitación

Coordinadora de Comunicaciones (2014 - 2025)
✅ Desarrollo de estrategias de visibilidad y posicionamiento
✅ Producción, redacción y edición de contenido multimedia y escrito
✅ Gestión de redes sociales y aplicación de herramientas de comunicación, multimedia y IA

Capacitadora y Docente (2013 - Actualidad)
✅ Elaboración de presentaciones y planes metodológicos
✅ Impartición de cursos en comunicación, emprendimiento, periodismo y estrategias comunicacionales
✅ Formación y asesoría a equipos y emprendedores

Habilidades Clave:

✅ Comunicación estratégica y branding

✅ Gestión de proyectos y coordinación de equipos

✅ Redacción y edición de contenido y documentos

✅ Elaboración de informes y planificación de presupuestos

✅ Relaciones institucionales y negociación con donantes

✅ Estrategias digitales y uso de herramientas de IA para creación de contenido

✅ Liderazgo, formación y asesoría a emprendedores

Herramientas: Canva, Adobe Photoshop, Adobe Audition, Redes Sociales, Google Workspace, Microsoft Office (Word, Excel, Power Point), Adobe Indesign.

¿Listo para transformar tus ideas en impacto real? ¡Contáctame ahora!","rawText":"Responsable de Desarrollo Institucional (2025 - Actualidad) ✅ Creación de alianzas estratégicas y gestión de relaciones con donantes ✅ Redacción, edición y traducción de propuestas de proyectos de financiamiento, documentos e informes ✅ Diseño y ejecución de estrategias de comunicación y planificación de proyectos Coordinadora de Proyectos (2024 - Actualidad) ✅ Liderazgo y coordinación de equipos multidisciplinarios ✅ Gestión y monitoreo de proyectos comunitarios con impacto social ✅Facilitadora y asesora de planes de formación y capacitación Coordinadora de Comunicaciones (2014 - 2025) ✅ Desarrollo de estrategias de visibilidad y posicionamiento ✅ Producción, redacción y edición de contenido multimedia y escrito ✅ Gestión de redes sociales y aplicación de herramientas de comunicación, multimedia y IA Capacitadora y Docente (2013 - Actualidad) ✅ Elaboración de presentaciones y planes metodológicos ✅ Impartición de cursos en comunicación, emprendimiento, periodismo y estrategias comunicacionales ✅ Formación y asesoría a equipos y emprendedores Habilidades Clave: ✅ Comunicación estratégica y branding ✅ Gestión de proyectos y coordinación de equipos ✅ Redacción y edición de contenido y documentos ✅ Elaboración de informes y planificación de presupuestos ✅ Relaciones institucionales y negociación con donantes ✅ Estrategias digitales y uso de herramientas de IA para creación de contenido ✅ Liderazgo, formación y asesoría a emprendedores Herramientas: Canva, Adobe Photoshop, Adobe Audition, Redes Sociales, Google Workspace, Microsoft Office (Word, Excel, Power Point), Adobe Indesign. ¿Listo para transformar tus ideas en impacto real? ¡Contáctame ahora!","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6bbbd2df1cc421f5882dc2bbd60cd416/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Lydia Z.","companyId":11442369,"companyHash":"6bbbd2df1cc421f5882dc2bbd60cd416","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"NI","name":"Nicaragua","class":"flag flag-ni","url":"https://www.workana.com/freelancers/nicaragua?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 8.00","isSet":true,"currency":"USD","amount":"8.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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