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Actualmente me desempeño como project manager de una agencia independiente de diseño y marketing (MKD), en la cual llevo mas de 10 años de trayectoria desempeñando tareas de desarrollo de proyectos de marketing, diseño online y offline.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6ca472d54a2f957f358742eb93106e7b/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. 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Cargo: Responsable de Marketing Digital Personal a Cargo: 1 a 5
Tipo de Trabajo: Autónomo
Tipo de Cargo: Jefe(a) / Responsable Área de desempeño: Marketing
Responsabilidades y Logros:
• Re formulación de contenido, navegabilidad y usabilidad del sitio Web Institucional de la empresa.
• Diseño de Landing Page y microsites para acciones especificas de MKT.
• Creación de campañas digitales (Google Ads y otras). Diagnóstico y análisis de resultados de la
misma.
• Gestión de contenido publicitario en redes sociales y otros medios.
• Diseño estratégico de campañas de E-Mail Marketing, implementación y envío.
---------------------------------------------------------------------------------------------------------------------------------------------
02/2013 - Trabaja actualmente en este cargo MKDLatam Cargo: Marketing Manager
Responsabilidades y Logros:
• Creación y gestión de proyectos de sitios web, ecommerce y otros.
• Diagnóstico y análisis de sitios web, ecommerce, micrositios, landing page,etc.
• Desarrollo y difusión de campañas en línea y e-mail marketing.
• Análisis de resultados a través de Google Analytics.
• Desarrollo de estrategias SEO, SEM y analítica web.
• Dirección sobre el desarrollo de piezas de diseño gráfico para campañas de marketing on y off line.
• Coordinación de equipos multidisciplinarios en proyectos de corto y mediano plazo.
• Reuniones con el cliente off-company y virtual meeting.
---------------------------------------------------------------------------------------------------------------------------------------------
08/2011 - 12/2012 Oxygene Data Sector de la Empresa: Internet
Cargo: Senior Project Manager Personal a Cargo: 1 a 5
Tipo de Trabajo: Contrato a tiempo parcial - Tipo de Cargo: Product Manager Área de desempeño: Marketing
Responsabilidades y Logros:
• Performance e-marketing: adquisición y conversión de clientes en
línea (generación de leads y bases de datos opt-in).
• Desarrollo y difusión de campañas en línea y e-mail marketing.
• Creación y gestión de proyectos de ecommerce,
• Planificación de estrategias para campañas on-line en social media (facebook, twitter y YouTube).
• Dirección sobre el desarrollo de piezas de diseño gráfico para campañas de marketing on y off
line, ejemplo: aplicaciones en facebook, twitter y landing page.
• Organización y confección de documentos: brief, timeline producción, SOW, presupuestos.
• Coordinación de equipos multidisciplinarios en proyectos de corto y mediano plazo.
• Reuniones con el cliente off-company y virtual meeting.
• Acciones de CO-BRANDING.
---------------------------------------------------------------------------------------------------------------------------------------------
03/2010 - 11/2011 Iurlad - Agencia Publicidad HP Latam Sector de la Empresa: Publicidad / Marketing/ RR.PP.
Cargo: Project Manager de HP (Hewlett Packard - Personal a Cargo: 6 a 10 Tipo de
Trabajo: Contrato indefinido Tipo de Cargo: Project Manager Área de desempeño: Comunicación
Responsabilidades y Logros
:• Organización y confección de documentos: Brief, timeline producción, SOW, Presupuestos sobre campañas en social media, apps, portal webs y landing page.
• Coordinación de equipos multidisciplinarios en proyectos de corto y mediano plazo para la Cuenta Cliente HP (Latam), bajo sistemas de gestión operativa de proyectos ejemplo: JIRA – Confluence.
• Seguimiento operativo en el desarrollo de piezas de diseño gráfico para web sites, microsites, campañas de e-marketing, aplicaciones en facebook y landing page.
• Reuniones con el cliente off-company y virtual meeting.
---------------------------------------------------------------------------------------------------------------------------------------------
11/1999 - 08/2007 Grupo BBVA Sector de la Empresa: Banca / Financiera Cargo: Ejecutiva de Cuentas Senior Personal a Cargo: 6 a 10 Tipo de Trabajo: Contrato indefinido
Tipo de Cargo: Comercial / Ejecutivo(a) de cuentas Área de desempeño: Gran cuenta
Responsabilidades y Logros:
• Participación en reuniones con comités operativos y de alta gerencia.
• Generación de informes cualitativos y cuantitativos.
• Mantenimiento y expansión de la red de contactos.
• Presentación de productos en empresas prospects y clientes.
• Fidelización de cartera cliente invitando a los referentes (socios gerentes/directivos) a diferentes eventos y jornadas recreativas.","rawText":"04/2016 - 02/2017 YOUMarket Marketplace Sector de la Empresa: Publicidad / Marketing/ RR.PP. Cargo: Responsable de Marketing Digital Personal a Cargo: 1 a 5 Tipo de Trabajo: Autónomo Tipo de Cargo: Jefe(a) / Responsable Área de desempeño: Marketing Responsabilidades y Logros: • Re formulación de contenido, navegabilidad y usabilidad del sitio Web Institucional de la empresa. • Diseño de Landing Page y microsites para acciones especificas de MKT. • Creación de campañas digitales (Google Ads y otras). Diagnóstico y análisis de resultados de la misma. • Gestión de contenido publicitario en redes sociales y otros medios. • Diseño estratégico de campañas de E-Mail Marketing, implementación y envío. --------------------------------------------------------------------------------------------------------------------------------------------- 02/2013 - Trabaja actualmente en este cargo MKDLatam Cargo: Marketing Manager Responsabilidades y Logros: • Creación y gestión de proyectos de sitios web, ecommerce y otros. • Diagnóstico y análisis de sitios web, ecommerce, micrositios, landing page,etc. • Desarrollo y difusión de campañas en línea y e-mail marketing. • Análisis de resultados a través de Google Analytics. • Desarrollo de estrategias SEO, SEM y analítica web. • Dirección sobre el desarrollo de piezas de diseño gráfico para campañas de marketing on y off line. • Coordinación de equipos multidisciplinarios en proyectos de corto y mediano plazo. • Reuniones con el cliente off-company y virtual meeting. --------------------------------------------------------------------------------------------------------------------------------------------- 08/2011 - 12/2012 Oxygene Data Sector de la Empresa: Internet Cargo: Senior Project Manager Personal a Cargo: 1 a 5 Tipo de Trabajo: Contrato a tiempo parcial - Tipo de Cargo: Product Manager Área de desempeño: Marketing Responsabilidades y Logros: • Performance e-marketing: adquisición y conversión de clientes en línea (generación de leads y bases de datos opt-in). • Desarrollo y difusión de campañas en línea y e-mail marketing. • Creación y gestión de proyectos de ecommerce, • Planificación de estrategias para campañas on-line en social media (facebook, twitter y YouTube). • Dirección sobre el desarrollo de piezas de diseño gráfico para campañas de marketing on y off line, ejemplo: aplicaciones en facebook, twitter y landing page. • Organización y confección de documentos: brief, timeline producción, SOW, presupuestos. • Coordinación de equipos multidisciplinarios en proyectos de corto y mediano plazo. • Reuniones con el cliente off-company y virtual meeting. • Acciones de CO-BRANDING. --------------------------------------------------------------------------------------------------------------------------------------------- 03/2010 - 11/2011 Iurlad - Agencia Publicidad HP Latam Sector de la Empresa: Publicidad / Marketing/ RR.PP. 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