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Me he desempeñado en diferentes áreas del mercadeo, que se ha convertido en mi gran pasión.
Disfruto este momento de mi negocio con el ingreso del mercadeo digital, redes sociales, mercadeo de contenidos.
Durante los últimos 15 años me he dedicado a la asesoría de mercadeo.

Actualmente me estoy enfocando en el mercadeo de contenidos.
por eso tengo habilidades investigando, sintetizando, redactando notas sobre los diferentes temas que se puedan proponer para crear algún tipo de reacción en el grupo objetivo.

Paralelo al tema de mercadeo, estudie diseño de joyas y es otra de mis pasiones","rawText":"Soy Publicista de la Universidad Jorge Tadeo Lozano de Bogotá-Colombia. con énfasis en desarrollo integral de campañas Me he desempeñado en diferentes áreas del mercadeo, que se ha convertido en mi gran pasión. Disfruto este momento de mi negocio con el ingreso del mercadeo digital, redes sociales, mercadeo de contenidos. Durante los últimos 15 años me he dedicado a la asesoría de mercadeo. Actualmente me estoy enfocando en el mercadeo de contenidos. por eso tengo habilidades investigando, sintetizando, redactando notas sobre los diferentes temas que se puedan proponer para crear algún tipo de reacción en el grupo objetivo. Paralelo al tema de mercadeo, estudie diseño de joyas y es otra de mis pasiones","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6d526bf38a3c9bbd2093b4be37bcaf79/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Presento mis tres ultimos trabajos

Mar-2000 May-2002
Mar-2006-Actual
MERCADEO FACTOR LTDA
Director-Socia
•    Desarrollando tienda virtual de productos naturistas (Club de las hierbas)
•    Amortiguadores Gabriel de Colombia: Asesoría de Mercadeo desde el 2008 hasta junio de 2012, aumento de la participación en taxistas del 10% al 40% en 3 años. creación Plan de Mercadeo 2011 a 2015 Field Marketing, CRM, y Administración de pagina Web www.gabriel.com.co, implementación y campañas para aumentar trafico de 0 a 3.500 visitantes mensuales en 8 meses, desarrollo de mini sites de acuerdo al grupo objetivo.
•    Chaneme Comercial: Asesoría de Mercadeo para Lubricantes GULF y Nuevo programa retail Talleres 2,0
•    Fundación Amigos del Silencio: Apoyo comercial II y III ENCUENTRO DE MÚSICA ANTIGUA en Villa de Leyva
•    El Refugio Hotel y Spa: Creación de plan de mercadeo y reorganización, toma de decisiones gerenciales
•    Clínicas Ortho especialistas: Plan de Mercadeo
•    Mental Care. Planeación estratégica, Manejo de Mercadeo Tradicional e introducción a redes sociales, plan comercial.
•    AIG Vida Seguros de Vida (Diseño y elaboración de piezas publicitarias
•    Grupo Farma (Creación y desarrollo del lanzamiento de Bedoyecta y Spasfon con dos actividades lúdicas en Bogotá y replicadas en Barranquilla.
•    Newbridge (Consecución y venta de artículos de merchandising)
•    Sofasa (creación de elementos de exhibición o material P.O.P).
•    Celumovil-Bellsouth eventos de lanzamiento a nivel nacional de BellSouth en reemplazo de Celumovil

May-2002-Oct-2003
TERMINALES AUTOMOTRICES S.A.
Gerente de Mercadeo
•    Soporte de la Dirección Comercial y cumplimiento de metas comerciales
•    Puesta en marcha de Plan de Mercadeo 2002.
•    Creación del Plan de Mercadeo 2003 bajo los parámetros de Investigación de Mercados, Publicidad, Promoción y Relaciones Públicas
•    Contacto permanente con los clientes (Aftermarket y Equipo Original: ensambladoras: Sofasa y Ford Venezuela) para el cumplimiento de los objetivos comerciales y de mercado propuestos en dichos planes.
•    Lanzamiento y posicionamiento de la marca TNK en Costa Rica
•    Análisis de la situación del mercado 2003 presupuesto 2004

Mar-1999-Mar-2000
MARKETING TEAM
Gerente-Socia
Responsable de la elaboración, presentación y puesta en marcha de las diferentes soluciones de mercadeo de acuerdo a las necesidades de los clientes
Logros:
•    Sofasa (lanzamiento de los vehículos Megane, Nueva Hilux)
•    Laboratorios Synthesis: Creación y puesta en marcha de la estrategia Dadomanía de Synthesis cuyo objetivo era consolidar el conocimiento de los droguistas en los medicamentos del laboratorio en cuanto a uso, posología, composición. Se logró la participación de 300 droguistas.
•    Laboratorios Knoll: Diseño, montaje y desmontaje de Stand, Creación y puesta en marcha de actividades culturales y recreativas paralelas a las profesionales en el Congreso de Cardiología en Medellín el objetivo fue estrechar los lazos entre los especialistas y el laboratorio. Lleno total en todas las actividades.
•    Asesoftware re-diseño de imagen y elaboración brochure de presentación de la Compañía, manejo de campaña de divulgación y prensa, venta de artículos promocionales.
•    Colmena AIG re-diseño de pólizas de Vida Grupo.
•    Inprel manejo de su productos Tarjeta Prepago Colombia, campaña de publicidad :concepto creativo, manejo de medios, producción de las piezas publicitarias y lanzamientos en diferentes ciudades del país

anteriormente a estos trabaje en agencias de publicidad en diferentes áreas, medios, copy, dirección de radio y televisión, producción de comerciales, desarrollo y organización de eventos.","rawText":"Presento mis tres ultimos trabajos Mar-2000 May-2002 Mar-2006-Actual MERCADEO FACTOR LTDA Director-Socia • Desarrollando tienda virtual de productos naturistas (Club de las hierbas) • Amortiguadores Gabriel de Colombia: Asesoría de Mercadeo desde el 2008 hasta junio de 2012, aumento de la participación en taxistas del 10% al 40% en 3 años. creación Plan de Mercadeo 2011 a 2015 Field Marketing, CRM, y Administración de pagina Web www.gabriel.com.co, implementación y campañas para aumentar trafico de 0 a 3.500 visitantes mensuales en 8 meses, desarrollo de mini sites de acuerdo al grupo objetivo. • Chaneme Comercial: Asesoría de Mercadeo para Lubricantes GULF y Nuevo programa retail Talleres 2,0 • Fundación Amigos del Silencio: Apoyo comercial II y III ENCUENTRO DE MÚSICA ANTIGUA en Villa de Leyva • El Refugio Hotel y Spa: Creación de plan de mercadeo y reorganización, toma de decisiones gerenciales • Clínicas Ortho especialistas: Plan de Mercadeo • Mental Care. Planeación estratégica, Manejo de Mercadeo Tradicional e introducción a redes sociales, plan comercial. • AIG Vida Seguros de Vida (Diseño y elaboración de piezas publicitarias • Grupo Farma (Creación y desarrollo del lanzamiento de Bedoyecta y Spasfon con dos actividades lúdicas en Bogotá y replicadas en Barranquilla. • Newbridge (Consecución y venta de artículos de merchandising) • Sofasa (creación de elementos de exhibición o material P.O.P). • Celumovil-Bellsouth eventos de lanzamiento a nivel nacional de BellSouth en reemplazo de Celumovil May-2002-Oct-2003 TERMINALES AUTOMOTRICES S.A. Gerente de Mercadeo • Soporte de la Dirección Comercial y cumplimiento de metas comerciales • Puesta en marcha de Plan de Mercadeo 2002. • Creación del Plan de Mercadeo 2003 bajo los parámetros de Investigación de Mercados, Publicidad, Promoción y Relaciones Públicas • Contacto permanente con los clientes (Aftermarket y Equipo Original: ensambladoras: Sofasa y Ford Venezuela) para el cumplimiento de los objetivos comerciales y de mercado propuestos en dichos planes. • Lanzamiento y posicionamiento de la marca TNK en Costa Rica • Análisis de la situación del mercado 2003 presupuesto 2004 Mar-1999-Mar-2000 MARKETING TEAM Gerente-Socia Responsable de la elaboración, presentación y puesta en marcha de las diferentes soluciones de mercadeo de acuerdo a las necesidades de los clientes Logros: • Sofasa (lanzamiento de los vehículos Megane, Nueva Hilux) • Laboratorios Synthesis: Creación y puesta en marcha de la estrategia Dadomanía de Synthesis cuyo objetivo era consolidar el conocimiento de los droguistas en los medicamentos del laboratorio en cuanto a uso, posología, composición. Se logró la participación de 300 droguistas. • Laboratorios Knoll: Diseño, montaje y desmontaje de Stand, Creación y puesta en marcha de actividades culturales y recreativas paralelas a las profesionales en el Congreso de Cardiología en Medellín el objetivo fue estrechar los lazos entre los especialistas y el laboratorio. 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