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Antes, fue parte del equipo Yahoo! que lanzó en Sponsored Matches en Brasil (like TeRespondo/Overture)
Hablamos inglés, español y portugués. Soy especialista en Ecommerce e Marketing Digita. Con Lau mi esposa, ofrecemos consultoria en campañas para lanzar y potenciar negocios en internet.
Algunas herramientas-plataformas-técnicas que usamos para nosotros y nuestros clientes: Google Ads, Facebook Ads, Instagram, Linkedind Ads, Bing Ads, Email Marketing, SEMRush, Ahref, SEO, Google Analytics, Google Tag Manager, Ilustrator, Photoshop, Worpress, Bootstrap, HTML5/CSS3 y más.
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1) Gerente de Producto y Marketing para MercadoLibre por 10 ãnos.
- Cuando era responsable del programa de afiliados en Brasil, tenía un presupuesto de US$400 mil mensual, generando un volumen de ventas de más de US$10 millones todos los mes.
-- Como gerente de afiliados, tuve el privilegio de trabajar con dueños de sitios en diferentes en toda América Latina y aprender de sus herramientas y estrategias de online marketing.

2) Empresa de Turismo
-- Marketing en Buscadores y Redes Sociales.
-- Re armado de todas las campañas de Search y Display en base a búsquedas reales de los usuarios, generando mejores keywords, grupos, anuncios (texto y display) y extensiones de anuncios.
-- Posteo diario en Redes Sociales, con imagenes de apartamentos para alquiler en Buenos Aires, Santiago de Chile, Rio de Janeiro principalmente y otras imágenes relacionadas para lograr mayor engagement con su comunidad.
-- Creamos nuevos segmentos y audiencias de Remarketing en función del comportamiento de sus usuarios, lo que incluyó un mapeo constante de nuevos eventos, conversiones de formularios, flujo de reservas, mapas de calor (heatmap), grabación de navegación y analitica avanzada.
- Constante análisis y esfuerzo para minimizar el CPC (costo por clic) y maximizar el ROAS (retorno de la inversión en publicidad).

2) Empresa Servicios Financieros
-- Campañas en Search (Google y Bing), Display y Redes Sociales (Facebook, Twitter y Linkedin)
-- Campañas de Email Marketing masivos, generando diferentes segmentos para capturar nuevos usuarios.
-- También probamos campañas en Gmail e YouTube, generando videos institucionales con proveedores externos.
-- Del lado del producto, colaboramos con su equipo técnico para realizar mejoras en SEO, algunos flujos del sitio y backend.
-- También me invitaban a presentar resultados delante de un grupo de inversiones, via skype, en inglés.
-- Logramos encontrar su CPA (costo por adquisición) más bajo y la mejor tasa de activación.

3) Tienda de Venta de Articulos Deportivos
-- Implementamos nuevos creativos cada 1 mes y 1/2, para generar más ventas a sus diferentes categorías y apoyar promociones especiales (Colecciones de Verano/Invierno, BlackFriday, CyberMonday, Gran Barata, Nueva Sucursal, Búsqueda de Franqueados)
-- Probamos Dynamic Ads de Google Adwords y diferentes formatos de publicidad en Facebook Ads e Instagram con buenos resultados.","rawText":"Hola! Comparto algunos proyectos destacados: 1) Gerente de Producto y Marketing para MercadoLibre por 10 ãnos. - Cuando era responsable del programa de afiliados en Brasil, tenía un presupuesto de US$400 mil mensual, generando un volumen de ventas de más de US$10 millones todos los mes. -- Como gerente de afiliados, tuve el privilegio de trabajar con dueños de sitios en diferentes en toda América Latina y aprender de sus herramientas y estrategias de online marketing. 2) Empresa de Turismo -- Marketing en Buscadores y Redes Sociales. -- Re armado de todas las campañas de Search y Display en base a búsquedas reales de los usuarios, generando mejores keywords, grupos, anuncios (texto y display) y extensiones de anuncios. -- Posteo diario en Redes Sociales, con imagenes de apartamentos para alquiler en Buenos Aires, Santiago de Chile, Rio de Janeiro principalmente y otras imágenes relacionadas para lograr mayor engagement con su comunidad. -- Creamos nuevos segmentos y audiencias de Remarketing en función del comportamiento de sus usuarios, lo que incluyó un mapeo constante de nuevos eventos, conversiones de formularios, flujo de reservas, mapas de calor (heatmap), grabación de navegación y analitica avanzada. - Constante análisis y esfuerzo para minimizar el CPC (costo por clic) y maximizar el ROAS (retorno de la inversión en publicidad). 2) Empresa Servicios Financieros -- Campañas en Search (Google y Bing), Display y Redes Sociales (Facebook, Twitter y Linkedin) -- Campañas de Email Marketing masivos, generando diferentes segmentos para capturar nuevos usuarios. -- También probamos campañas en Gmail e YouTube, generando videos institucionales con proveedores externos. -- Del lado del producto, colaboramos con su equipo técnico para realizar mejoras en SEO, algunos flujos del sitio y backend. -- También me invitaban a presentar resultados delante de un grupo de inversiones, via skype, en inglés. -- Logramos encontrar su CPA (costo por adquisición) más bajo y la mejor tasa de activación. 3) Tienda de Venta de Articulos Deportivos -- Implementamos nuevos creativos cada 1 mes y 1/2, para generar más ventas a sus diferentes categorías y apoyar promociones especiales (Colecciones de Verano/Invierno, BlackFriday, CyberMonday, Gran Barata, Nueva Sucursal, Búsqueda de Franqueados) -- Probamos Dynamic Ads de Google Adwords y diferentes formatos de publicidad en Facebook Ads e Instagram con buenos resultados.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/74ea693a8a99481027231568c81bdedc/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. Cuéntanos cómo tu trabajo le dio valor a cada proyecto en los que hayas colaborado a lo largo del tiempo. Elige lo aspectos más relevantes de cada posición, qué aprendiste y qué lograste, y todo lo que ayude a entender el camino de tu historia profesional."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Agregar a lista","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Marcio","companyId":171708,"companyHash":"74ea693a8a99481027231568c81bdedc","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"Ninguna calificación todavía","average":5,"ratingText":"5 de 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Perfil público"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Perfil de Agencia"}},"phone":{"text":"Número de teléfono:","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brasil","class":"flag flag-br","url":"https://www.workana.com/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Valor hora:","rate":"R$ 150,00","isSet":true,"currency":"BRL","amount":"150.00"},"mainSkill":{"isSet":true,"text":"Freelancer experto en Marketing Digital y Ventas"},"public":true,"clarificationText":"Formatos permitidos:
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