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Manejo básico de Illustrator y Photoshop

Por qué decidí incursionar en el marketing digital y las redes sociales:
Comencé a gestionar las redes de una empresa familiar, y quise capacitarme para poder hacerlo de mejor manera. Así, conocí un mundo nuevo que me encanta, me desafía y me propone capacitarme constantemente. Junto a esto, llegó mi maternidad y trabajar como freelance me permite crecer profesionalmente, ganar mi propio dinero y pasar tiempo con mis hijas en casa.","rawText":"Soy una persona proactiva, con gran motivación para perfeccionarse y crecer profesionalmente. Confío en mí misma para integrarme a nuevos equipos y en mi capacidad de aprendizaje. ¨Priorizo buenos ambientes de trabajo. Aptitudes: Buen rendimiento bajo presión Soy organizada, aprendo cada día a mejorar mi productividad Gran capacidad para la atención al cliente Disfruto del trabajo en equipo Me capacito constantemente para mejorar en mi trabajo Habilidades: Buen manejo de herramientas de productividad para mantener el orden y la organización Inglés intermedio Buena redacción Manejo básico de Illustrator y Photoshop Por qué decidí incursionar en el marketing digital y las redes sociales: Comencé a gestionar las redes de una empresa familiar, y quise capacitarme para poder hacerlo de mejor manera. Así, conocí un mundo nuevo que me encanta, me desafía y me propone capacitarme constantemente. Junto a esto, llegó mi maternidad y trabajar como freelance me permite crecer profesionalmente, ganar mi propio dinero y pasar tiempo con mis hijas en casa.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/768a2e6dc4856c19fc0ed1a5eae49cd8/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"3 años de experiencia en gestión de redes sociales:
Durante este tiempo, he trabajado con emprendedores y comercios de diversos rubros: lubricentros, centros de estética, astrólogas, marcas de indumentaria infantil, dermatocosmiatra, marcas de indumentaria femenina, dietéticas, cooperativas de alimentos, decoración de hogares, marcas de indumentaria masculina.

6 meses brindando mentorías a emprendedoras:
Observando las consultas que me llegaban, muchas emprendoras quieren manejar sus propias redes sociales. Por este motivo, comencé a acompañarlas durante varios encuentros que íbamos ajustando a las necesidades de sus marcas.
De esta manera, pudieron comenzar a manejar sus propias redes sociales con una estrategia basada en sus objetivos..","rawText":"3 años de experiencia en gestión de redes sociales: Durante este tiempo, he trabajado con emprendedores y comercios de diversos rubros: lubricentros, centros de estética, astrólogas, marcas de indumentaria infantil, dermatocosmiatra, marcas de indumentaria femenina, dietéticas, cooperativas de alimentos, decoración de hogares, marcas de indumentaria masculina. 6 meses brindando mentorías a emprendedoras: Observando las consultas que me llegaban, muchas emprendoras quieren manejar sus propias redes sociales. Por este motivo, comencé a acompañarlas durante varios encuentros que íbamos ajustando a las necesidades de sus marcas. De esta manera, pudieron comenzar a manejar sus propias redes sociales con una estrategia basada en sus objetivos..","canEdit":false,"editUrl":"https://www.workana.com/freelancer/768a2e6dc4856c19fc0ed1a5eae49cd8/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"Flor D. R.","companyId":1558770,"companyHash":"768a2e6dc4856c19fc0ed1a5eae49cd8","ratingData":{"rating":5,"hasRating":true,"width":"width: 100.00%","noRatings":"No ratings yet","average":5,"ratingText":"5 of 5.00"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/freelancers/argentina?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 45.00","isSet":true,"currency":"USD","amount":"45.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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Accomplishments: - Designed and implemented OTT campaigns for brands like Audi, BMW and Walgreens in the US. - I audited campaigns of the design team for good practices on the application of clients’ brand guidelines, guaranteeing a correct publication in the proprietary software of the company. - I actively participated in the refinement of the CTV campaign development methodology. Hey Driver - Remote Senior Visual Designer 04.2022 – 01.2023 - I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on. - I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video. - I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap. Achievements: - Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation. - I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month. - Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry. Globant - Remote Senior Visual Designer 12.2021 – 09.2022 Project Itu by Itau Chile - Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client. - I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide. - Worked with the UX team to create usability tests and component validation with target users of the product. Achievements: - Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions. - Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement. - I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team. INMOV - Remote 08.2020 – 07.2021 Lead Product Designer - Celsia Project - Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma. - I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team. - Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done. Lead UX/UI Designer - I was able to produce visually coherent proposals that met the sales team’s expectations, success cases: UOVO in the storage industry and CINTAS in the US logistics industry. - Evolved the INMOV USA website by detecting and improving specific pains in the overall experience, increasing impressions by 40% and conversion rate by 7%. IMEXHS - Remote Lead Visual Designer 09.2016 – 03.2020 - I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage. - I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders. Achievements: - I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos. - Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers. - Contributed to the incursion of new international markets and securing capital investment of USD$50MM. Fundación SantaFe de Bogotá - Bogotá Senior Visual Designer 03.2015 – 12.2015 - Articulated the Foundation’s visual identity to a design system that allowed me to create a hi-fi UX/VD proposal in Figma. - Worked collaboratively with developers regarding all documentation from the design system to diminish reprocesses during QA. Achievements: - Managed to increase the conversion rate of the Foundation's consulting area by re-engineering the experience and user interface. Conversions increased by 37% semi-annually. PromoNovelty - Bogotá Visual Designer Sr. 01.2011 – 02.2015 Junior Graphic Designer - Developed posts, banners and various compositions for the company’s internal and external communications. - Created graphical concepts for the company’s digital footprint in tandem with the sales team and upper management. - Had communication with the Dev team for the MVP version of the PromoNovelty website. 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