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"La Marca de es el activo más importante que tiene una empresa"

Ejecutivo Senior con 17 años de experiencia en dirección general, mercadeo, publicidad, creatividad y diseño gráfico empresarial & Community Manager de importantes marcas nacionales y multinacionales, tanto de consumo masivo como venta directa, con probada experiencia y resultados en las categorías de alimentos, bebidas, fragancias, maquillaje, skin care, cuidado personal, cuidado del hogar, construcción y vivienda, salud y medicinas, talento humano, vialidad, energía, fotografía publicitaria, entre otras.

El éxito laboral demostrado ha sido gracias a su visión estratégica de negocio, innovación con orientación a resultados, alta capacidad de liderazgo, desarrollo de equipos de alto desempeño, negociación y adaptación al cambio, principalmente.","rawText":"Especialista en el Diseño de Catálogos Comerciales de Venta Directa "La Marca de es el activo más importante que tiene una empresa" Ejecutivo Senior con 17 años de experiencia en dirección general, mercadeo, publicidad, creatividad y diseño gráfico empresarial & Community Manager de importantes marcas nacionales y multinacionales, tanto de consumo masivo como venta directa, con probada experiencia y resultados en las categorías de alimentos, bebidas, fragancias, maquillaje, skin care, cuidado personal, cuidado del hogar, construcción y vivienda, salud y medicinas, talento humano, vialidad, energía, fotografía publicitaria, entre otras. El éxito laboral demostrado ha sido gracias a su visión estratégica de negocio, innovación con orientación a resultados, alta capacidad de liderazgo, desarrollo de equipos de alto desempeño, negociación y adaptación al cambio, principalmente.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7aa4472710838cbfa6ac429101d94656/profile/description","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Sintentiza en pocas palabras aquello que mejor te define como profesional. Muestra al mundo lo que puedes brindar para darle dirección a tu carrera freelance. Ej: Diseñador de imagen y sonido especialista en videos institucionales y retoque fotográfico"},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Historia laboral","dangerouslyWillBeRenderAsHtml_text":"* GRUPO DENKEL (Logistics & Supply Chain): PLANIFICACION ESTRATÉGICA DE LAS 5 EMPRESAS DEL GRUPO DENKEL :

-DENKEL CARGO (EMPRESA IMPORTACIONES Y EXPORTACIONES)
-BULKEN (TRASNPORTE ESPECIALIZADO PESADO, EXTRAPESADO Y SOBREDIMENSIONADO)
-ADEK (AGENCIAMIENTO DE ADUANAS Y SERVICIOS ADUANEROS)
-PPS Petroleum Procurement Services (SERVICIOS PETROLEROS E INSUMOS PARA LA INDUSTRIA EN GENERAL)
-DIMPROKEL (EMPRESA DE DISTRIBUCION DE PRODUCTOS DE CONSUMO MASIVO, PRUDUCTO ESTRELLA HOUSSY DRINKS)

1.- Dirección y gestión en todo ámbito el área de marketing, publicidad y diseño de las empresas del Grupo Denkel.
2.- Elaborar, administrar y optimizar todos los recursos que disponga por medio de un presupuesto estructurado y responsablemente asignado, buscar el beneficio de las empresas.
3.- Supervisar y direccionar al personal a su cargo de cada una de las áreas que serán dependientes de la Gerencia de Marketin y de la comunicación interna y externa de las empresas del Grupo. Su brazo principal de ejecución será el canal especial.
4.- Manejar, direccionar y recomendar mejoras a la Imagen Corporativa, Publicitaria e Institucional en todo ámbito.
5.- Trabajar en conjunto con las Direcciones de Ventas en base a las disposiciones de Gerencia para que juntos se logren todos los objetivos comerciales e institucionales.
6.- direccionar a las compañías en su crecimiento de acuerdo a los objetivos de imagen y de su exposición en el mercado.
7.- Manejar eventos, exposiciones, relaciones públicas en las que se desenvuelvan las empresas.
8.- Diseñar planes estratégicos de marketing y publicidad para cada empresa.
9.- Todas las demás que sean requeridas por la gerencia General.

http://www.denkel.com
http://www.houssyecuador.com

* Houssy Drink Co.,Ltd (Food & Beverages): http://www.denkel.com
http://www.houssyecuador.com
COMMUNITY MANAGER DENKEL GROUP LLC Y HOUSSY Senior en DIMPROKEL
feb 2015 - Al presente
-Elaborar Estrategias y Planes de Marketing digital para el Posicionamiento de Marca y manejo de los Canales Digitales.
-Elaborar Estrategias de Contenidos Digitales para Canales Web y Redes Sociales.
-Supervisión y monitoreo permanente el desempeño de los Canales Digitales.
4 personas a cargo
· Manejaba un presupuesto

*AVON COSMETICS ECUADOR / DIRECTOR DE DISEÑO Y PUBLICIDAD
(8 años AVON) Senior en AVON DEL ECUADOR
ene 1999 - ene 2006

-Coordinación general para elaboración de artes de la compañía.
-Supervisión Material Gráfico general de la compañía.
-Elaboración de Calendarios y Cronogramas de tiempos y procesos
(Folleto de Ventas, Revista Avon Gana, Flyers Promocionales, etc).
-Supervisión y Coordinación general de Imprentas (Impresión Folleto de Ventas, coordinación tiempos de entrega, etc)

Diseño de folleto de las Categorías de Lencería, Joyería, Bienestar, Spreads Maquillaje, eventos de productos, etc :

-Elaboración de Bocetos y Propuestas Creativas Campañas Promocionales, Spreads Folleto.
-Supervisión y Dirección de Producción fotográfica (product-shot y Modelos) en Ecuador y Medellín
-Retoque y montaje fotográfico.

Diseño de Material Gráfico Publicitario :

-Diseño Editorial (Revistas, Folletos, etc)
-Campañas Promocionales Integrales
-Anuncios Revistas, Prensa
-Vallas vía pública
-Diseño Stand y Puntos de Venta
-Cajas y Packaging de productos
-Flyer y Volantes, Dípticos, Trípticos, etc
-Afiches promocionales
-Programas Incentivos y Premio
-Material Convención Nacional de Ventas

"Campañas de las Cruzadas Nacionales AVON contra el Cáncer en la Mujer¨.
-Desarrollo del Concepto de la Campaña y en general Diseño Piezas Gráficas.

Dirección Departamento de Publicidad y Diseño (Personal del Departamento de Diseño, Dirección General, realización de objetivos individuales)

Negociación Efectiva con Proveedores e Imprentas (Imprenta Mariscal, Maxigraf, Offset Abad, Ediecuatorial, Don Bosco, Artegráfico, otras)

-Calificación de Proveedores y selección (Búsqueda de mejores Opciones de Compra en cuanto a Calidad, Beneficio y Costo).

Logros obtenidos:

-Se logró reducción de costos con Impresión Folleto en un 25% en compra anual (se produjo un ahorro de $86.400 USD)
-Implementación de Lineamiento Manejo Gráfico para AVON-Ecuador
-Innovación e implementación de Rediseño total de Imagen de Categorías de Joyería y Lencería (incremento de ventas efectivas en categorías en un 30%)

Diseñé y participe en la Campaña Promocional que convirtió a AVON en líder de mercado en el año 2000 ? 2001, alcanzando un 20% de participación de mercado.

-Innovación e implementación de Rediseño total de los Programas de Incentivos, Premios, Flyers, Dípticos y en general material de comunicación para la Representante de ventas AVON.

4 personas a cargo
· Manejaba un presupuesto

*Diseño Catálogos de Productos y material P.O. Senior en TUPPERWARE®
mar 2008 - Al presente
-Diseño de Catálogos de Ventas de productos.
-Fotografía de productshots para catálogos.
-Fotografía Eventos.

*Diseño Corporativo de Imagen de marca Senior en Nature´s Sunshine Ecuador
mar 2008 - Al presente
-Diseño Catálogos de Ventas de productos de Medicina, Farmacia y Salud natural.
-Diseño e impresión material P.O.P de la compañía y Fitofármacos.
-Fotografía Eventos.

*Diseño Corporativo de Imagen y Proyectos Senior en ROMERO & PAZMIÑO INGENIERIA INMOBILIARIA
may 2009 - Al presente
-Diseño Material P.O.P (Point of purchase) de cada una de los proyectos (AQUA, PONTEVEDRA, MARSELLA, MOYA, ALCAZAR DE TOLEDO, entre otros).
-Diseño Logotipos proyectos, catálogos de ventas, Hojas Volantes, Anuncios prensa y revistas, Vallas publicitarias proyectos, etc.
-Fotografía Proyectos Inmobiliarios Interiores y exteriores.
-Fotografía Eventos.

*Diseño Corporativo Servicios Compañía Senior en HPI Human Perpective International
ago 2010 - ene 2011
-Diseño del Catálogo Corporativo Servicios Compañía.
-Diseño Anuncios Prensa y Revistas.
-Mailing Directo.","rawText":"* GRUPO DENKEL (Logistics & Supply Chain): PLANIFICACION ESTRATÉGICA DE LAS 5 EMPRESAS DEL GRUPO DENKEL : -DENKEL CARGO (EMPRESA IMPORTACIONES Y EXPORTACIONES) -BULKEN (TRASNPORTE ESPECIALIZADO PESADO, EXTRAPESADO Y SOBREDIMENSIONADO) -ADEK (AGENCIAMIENTO DE ADUANAS Y SERVICIOS ADUANEROS) -PPS Petroleum Procurement Services (SERVICIOS PETROLEROS E INSUMOS PARA LA INDUSTRIA EN GENERAL) -DIMPROKEL (EMPRESA DE DISTRIBUCION DE PRODUCTOS DE CONSUMO MASIVO, PRUDUCTO ESTRELLA HOUSSY DRINKS) 1.- Dirección y gestión en todo ámbito el área de marketing, publicidad y diseño de las empresas del Grupo Denkel. 2.- Elaborar, administrar y optimizar todos los recursos que disponga por medio de un presupuesto estructurado y responsablemente asignado, buscar el beneficio de las empresas. 3.- Supervisar y direccionar al personal a su cargo de cada una de las áreas que serán dependientes de la Gerencia de Marketin y de la comunicación interna y externa de las empresas del Grupo. Su brazo principal de ejecución será el canal especial. 4.- Manejar, direccionar y recomendar mejoras a la Imagen Corporativa, Publicitaria e Institucional en todo ámbito. 5.- Trabajar en conjunto con las Direcciones de Ventas en base a las disposiciones de Gerencia para que juntos se logren todos los objetivos comerciales e institucionales. 6.- direccionar a las compañías en su crecimiento de acuerdo a los objetivos de imagen y de su exposición en el mercado. 7.- Manejar eventos, exposiciones, relaciones públicas en las que se desenvuelvan las empresas. 8.- Diseñar planes estratégicos de marketing y publicidad para cada empresa. 9.- Todas las demás que sean requeridas por la gerencia General. http://www.denkel.com http://www.houssyecuador.com * Houssy Drink Co.,Ltd (Food & Beverages): http://www.denkel.com http://www.houssyecuador.com COMMUNITY MANAGER DENKEL GROUP LLC Y HOUSSY Senior en DIMPROKEL feb 2015 - Al presente -Elaborar Estrategias y Planes de Marketing digital para el Posicionamiento de Marca y manejo de los Canales Digitales. -Elaborar Estrategias de Contenidos Digitales para Canales Web y Redes Sociales. -Supervisión y monitoreo permanente el desempeño de los Canales Digitales. 4 personas a cargo · Manejaba un presupuesto *AVON COSMETICS ECUADOR / DIRECTOR DE DISEÑO Y PUBLICIDAD (8 años AVON) Senior en AVON DEL ECUADOR ene 1999 - ene 2006 -Coordinación general para elaboración de artes de la compañía. -Supervisión Material Gráfico general de la compañía. -Elaboración de Calendarios y Cronogramas de tiempos y procesos (Folleto de Ventas, Revista Avon Gana, Flyers Promocionales, etc). -Supervisión y Coordinación general de Imprentas (Impresión Folleto de Ventas, coordinación tiempos de entrega, etc) Diseño de folleto de las Categorías de Lencería, Joyería, Bienestar, Spreads Maquillaje, eventos de productos, etc : -Elaboración de Bocetos y Propuestas Creativas Campañas Promocionales, Spreads Folleto. -Supervisión y Dirección de Producción fotográfica (product-shot y Modelos) en Ecuador y Medellín -Retoque y montaje fotográfico. Diseño de Material Gráfico Publicitario : -Diseño Editorial (Revistas, Folletos, etc) -Campañas Promocionales Integrales -Anuncios Revistas, Prensa -Vallas vía pública -Diseño Stand y Puntos de Venta -Cajas y Packaging de productos -Flyer y Volantes, Dípticos, Trípticos, etc -Afiches promocionales -Programas Incentivos y Premio -Material Convención Nacional de Ventas "Campañas de las Cruzadas Nacionales AVON contra el Cáncer en la Mujer¨. -Desarrollo del Concepto de la Campaña y en general Diseño Piezas Gráficas. Dirección Departamento de Publicidad y Diseño (Personal del Departamento de Diseño, Dirección General, realización de objetivos individuales) Negociación Efectiva con Proveedores e Imprentas (Imprenta Mariscal, Maxigraf, Offset Abad, Ediecuatorial, Don Bosco, Artegráfico, otras) -Calificación de Proveedores y selección (Búsqueda de mejores Opciones de Compra en cuanto a Calidad, Beneficio y Costo). Logros obtenidos: -Se logró reducción de costos con Impresión Folleto en un 25% en compra anual (se produjo un ahorro de $86.400 USD) -Implementación de Lineamiento Manejo Gráfico para AVON-Ecuador -Innovación e implementación de Rediseño total de Imagen de Categorías de Joyería y Lencería (incremento de ventas efectivas en categorías en un 30%) Diseñé y participe en la Campaña Promocional que convirtió a AVON en líder de mercado en el año 2000 ? 2001, alcanzando un 20% de participación de mercado. -Innovación e implementación de Rediseño total de los Programas de Incentivos, Premios, Flyers, Dípticos y en general material de comunicación para la Representante de ventas AVON. 4 personas a cargo · Manejaba un presupuesto *Diseño Catálogos de Productos y material P.O. 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