Marketing Sr Analyst, Toyota Argentina SA
Noviembre de 2011 – julio de 2016 (4 años 9 meses)
Off Line Communication and Dealers Materials Responsible.
-Briefing Support (big campaings)
-Briefing (vehicles small campaigns, motor sports: Dakar-STC2000-ATCT, football, agriculture, Dakar campaigns)
-Campaign coordination with Media and Creativity Agencies.
-Creativities evaluation and feedback.
-Support to other areas of Toyota (Digital communication, HR, PR, Internal communication) and Dealers.
-Coordination of campaign avant premier events for Toyota employees.
-Estimation, development and distribution of standard and campaign ad-doc POP.
-Administrative processes monitoring and Control of Media and Production costs .
- Hilux, "Batistuta" (Oct 2011)
- Corolla XRS launch (Apr 2012)
- Hilux, Big Model Change "Fotos"(Oct 2012)
- Rav4, Full Model Change (Abr 2013)
- Etios launching, "Perrito" (Sep-2013)
- Hilux Limited launch "Como ella no hay" (Nov-2014)
Support in the following events: Buenos Aires Motor Show 2013, 2015. Summer events, product launching, Dealer Trips, La Rural, Agroactiva, Expoagro.
To see Toyota Argentina campaigns: https://www.youtube.com/user/ToyotaArg