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Redacto textos que mejoran la comunicación y aumentan las ventas de clínicas, farmacias y laboratorios.
֍ SEO copywriting web
֍ Soporte de copywriting
֍ Copywriting para publicidad
֍ SEO copywriting para ecommerce

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My Nucleo, Enero 2021 - Marzo 2022

֍ Redacté y audité embudos de venta: buyer persona + DAFO + landing page + thank you page + Facebook Ads + Google Ads + email marketing
֍ Redacté páginas web: home, acerca de, tratamientos, fichas de doctor y contacto
֍ Formé a nuevos copywriters con mi propio curso de copywriting
֍ Di soporte a otros copywriters del equipo
֍ Analicé estadísticas en Hotjar y Business Manager de FB
֍ Colaboré en la mejora de las estrategias digitales de la agencia

-------------------------------

COPYWRITER PARA ECOMMERCE SALUD
Natusure, Diciembre 2021 - Febrero 2022

Redacté 15 fichas de producto + 2 páginas de categoría, incluyendo:
֍ Textos orientados a aumentar el carrito de compra (no a informar)
֍ Diseño de las plantillas web
֍ Asesoramiento en normas de publicidad online
֍ Buyer persona completo para cada categoría
֍ Análisis de keywords
֍ Análisis DAFO

-------------------------------

REDACTOR DE CONTENIDO B2B
InboundCycle, Agosto 2021 - Noviembre 2021

֍ Redacté artículos B2B para blogs sanitarios bajo una estrategia de content marketing
֍ Definí enfoque y objetivos de las temáticas dadas
֍ Adapté el contenido para posts de Linkedin: más breves, más sugerentes, más atractivos

¿Cómo trabajé los artículos?
◾ Análisis de palabras clave: short, middle y long tail (herramienta Ubersuggest)
◾ Búsqueda de fuentes bibliográficas fiables y de elevada autoridad
◾ Optimización SEO On Page: título H1, subtítulos H2 y H3, densidad de palabra clave, enlaces externos e internos, información relevante con estructura clara, título SEO y metadescription
◾ Clave de copy: textos con tono de marca que enganchan y se orientan al buyer persona
◾ Originalidad y pulcritud en el contenido
◾ Selección de imágenes acordes al contenido (iStock)

-------------------------------

REDACTOR DE ARTÍCULOS B2C
Anastore Bio, Julio 2021 - Octubre 2021

-------------------------------

REDACTOR DE ARTÍCULOS B2C
Silicium España Laboratorios, Noviembre 2020 - Agosto 2021

-------------------------------

CREADOR DE CONTENIDO DIGITAL
Nutrición a lo Bestia, Noviembre 2018 - Febrero 2022

Proyecto personal divulgativo y de entretenimiento en RRSS (Instagram, Facebook, Twitter, YouTube, iVoox, Spotify) con una comunidad de +6900 seguidores.
֍ Carruseles e infografías
֍ Vídeo nuggets, reels, stories, formatos de larga duración y podcast
֍ Edición de imagen (GIMP, FastStone Photo Resizer) y audio/vídeo (InShot, Vegas Pro)
֍ Redacción de posts con técnicas de copywriting y storytelling
֍ Diseño de feed en IG
֍ Community management: planificación y gestión, desarrollo y seguimiento de la comunidad, análisis de estadísticas (propias de cada red, Metricool), networking y actualización constante en tendencias
֍ Branding: logotipo, isotipo, imagotipo, imágenes, colores, tipografía, tono y lenguaje
֍ Marketing de influencers: colaboración con marcas, incluyendo la creación y asesoramiento de la estrategia (con foco en los resultados)
֍ Marketing de afiliación: Amazon","rawText":"RESPONSABLE DE COPYWRITING My Nucleo, Enero 2021 - Marzo 2022 ֍ Redacté y audité embudos de venta: buyer persona + DAFO + landing page + thank you page + Facebook Ads + Google Ads + email marketing ֍ Redacté páginas web: home, acerca de, tratamientos, fichas de doctor y contacto ֍ Formé a nuevos copywriters con mi propio curso de copywriting ֍ Di soporte a otros copywriters del equipo ֍ Analicé estadísticas en Hotjar y Business Manager de FB ֍ Colaboré en la mejora de las estrategias digitales de la agencia ------------------------------- COPYWRITER PARA ECOMMERCE SALUD Natusure, Diciembre 2021 - Febrero 2022 Redacté 15 fichas de producto + 2 páginas de categoría, incluyendo: ֍ Textos orientados a aumentar el carrito de compra (no a informar) ֍ Diseño de las plantillas web ֍ Asesoramiento en normas de publicidad online ֍ Buyer persona completo para cada categoría ֍ Análisis de keywords ֍ Análisis DAFO ------------------------------- REDACTOR DE CONTENIDO B2B InboundCycle, Agosto 2021 - Noviembre 2021 ֍ Redacté artículos B2B para blogs sanitarios bajo una estrategia de content marketing ֍ Definí enfoque y objetivos de las temáticas dadas ֍ Adapté el contenido para posts de Linkedin: más breves, más sugerentes, más atractivos ¿Cómo trabajé los artículos? ◾ Análisis de palabras clave: short, middle y long tail (herramienta Ubersuggest) ◾ Búsqueda de fuentes bibliográficas fiables y de elevada autoridad ◾ Optimización SEO On Page: título H1, subtítulos H2 y H3, densidad de palabra clave, enlaces externos e internos, información relevante con estructura clara, título SEO y metadescription ◾ Clave de copy: textos con tono de marca que enganchan y se orientan al buyer persona ◾ Originalidad y pulcritud en el contenido ◾ Selección de imágenes acordes al contenido (iStock) ------------------------------- REDACTOR DE ARTÍCULOS B2C Anastore Bio, Julio 2021 - Octubre 2021 ------------------------------- REDACTOR DE ARTÍCULOS B2C Silicium España Laboratorios, Noviembre 2020 - Agosto 2021 ------------------------------- CREADOR DE CONTENIDO DIGITAL Nutrición a lo Bestia, Noviembre 2018 - Febrero 2022 Proyecto personal divulgativo y de entretenimiento en RRSS (Instagram, Facebook, Twitter, YouTube, iVoox, Spotify) con una comunidad de +6900 seguidores. ֍ Carruseles e infografías ֍ Vídeo nuggets, reels, stories, formatos de larga duración y podcast ֍ Edición de imagen (GIMP, FastStone Photo Resizer) y audio/vídeo (InShot, Vegas Pro) ֍ Redacción de posts con técnicas de copywriting y storytelling ֍ Diseño de feed en IG ֍ Community management: planificación y gestión, desarrollo y seguimiento de la comunidad, análisis de estadísticas (propias de cada red, Metricool), networking y actualización constante en tendencias ֍ Branding: logotipo, isotipo, imagotipo, imágenes, colores, tipografía, tono y lenguaje ֍ Marketing de influencers: colaboración con marcas, incluyendo la creación y asesoramiento de la estrategia (con foco en los resultados) ֍ Marketing de afiliación: Amazon","canEdit":false,"editUrl":"https://www.workana.com/freelancer/8036c036af13c8b76d328fe69f958aee/profile/history","g11n":{"edit":"Editar","save":"Guardar","cancel":"Cancelar","warning":"Cuidado: No compartas datos de contacto o podrás ser bloqueado.","expandText":"Ver más detalles","collapseText":"retraer","placeholder":"Describe tus tareas en proyectos anteriores, tu rol y valor agregado para cada hito de tu carrera profesional. 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