Március C.

Professional focused on improving performance by supporting and optimizing business processes and delivering strategic insights.

Assist and support the local leadership team in identifying business opportunities, designing and piloting analyses, planning and implementing strategies in order to consolidate and grow the business.

Experienced in take action on analysis of reports and bring up perspectives for problem-solving.

Translate insights into key business decisions

Ability to explain the significance of data in a way that can be easily understood by others

Turn Consumers and shoppers analysis into actionable opportunities insights

Able to convert data into growth and business value

Experienced on understanding past performance, improve future performance and finding and measuring opportunities

Expert in Modeling and creating strategies for support the marketing team to reach out the most qualified  consumers.

Strong analytical skills

Main Knowledge: SQL, SPSS, Excel, VBA

* Aon Brasil (Management Consulting): Analyzing complex data from multiple sources, detect  problems with the performance of our campaigns and suggest improvements that will have immediate impact.;
Development of benchmarks and best practices of Brazilian markets;
Responsible for mapping Brazilian market by consumption behavior and primary and secondary needs, in order to develop new products and identify opportunities for existing one;
Responsible for analyze and Identify the potential of consumption of customers groups by age, gender, instruction degree, family size, income range, type of expenditure, ethnicity, and so on;
Support Sales and Business Development regarding estimation of market;
Developing reports and metrics that present actionable insights to teams across the business;
Translate insights into key business decisions;
Turn Consumers and shoppers analysis into actionable opportunities insights.