Dueña, Diseñadora & Artesana / Owner, Designer & Artisan.
Los productos de susanarensoli.com son producidos en pequeñas tandas (casi 100% exclusivo por pedido) en mi pequeño estudio aquí en México. La naturaleza de los pequeños lotes de mis producciones resulta en exclusivas ediciones limitadas. Trabajo con concreto y yo misma soy la creadora de los diseños chic inspirados en belleza y funcionalidad.
Me apasiona crear, me apasiona mi trabajo y la belleza en cada una de las piezas entregadas.
NESTLE PURINA (Ralston Purina SA DE CV)
Diciembre 2010 - Septiembre 2012
Nestlé Purina – (December 2010 – September 2012) – Pet Nutrition
Last occupation: Product Chief (occupation between Senior – Grouper)
Direct reports: 1 Brand assistant
•Multifunctional team leadership Global & National Projects
•Budget Planning and spending
•Marketing Plan by brand based on strategy (planning and ensure flawless implementation)
•New Product Grid & Promotional Grid Development.- internal negotiation for implementation.
•Hability to identify key initiatives and activities in order to drive SOM$, sell in and sell out
•New Product development and planning (coordination of all areas from Mkt research, sales, laboratorios, even supply chain)
• Market Analysis discipline: based on Nielsen, internal information in order to be an expert on our market position nationally and by areas and by RE. Daily track on our performance.
•Experto n 5PS strategy and performance: New Products, assortment and listings, regular and promotional performance, pricing, distribution, SOE, SOS, Promotional Grids, tracking results in order to achieve them.
• Proceso Comercial MBP
•**Media plan development Conventional and Online Grids
•Beneful holding growth and even increasing SOM points at promotional activity periods (aprox 3pts per promotional perios)
•For Campeon brand I stopped de drop on SOM and the beginning of the increase of our SOM
•Succesfull Campeon relaunch implementation.- develompent of 5ps Marketing Plan (wich was inactive) Urgent change on strategy was needed, I change all Campeon Plan and it worked.
•Media Plan development for Beneful.- We increased significatly Online Awareness, and enhance all online communication points.
•For both brands I decided to change dramatically the plans (both plans were always the same) I even asked for more budget (for Campeon) and it was given to me. All reflected on results.
COLGATE PALMOLIVE SA DE CV
Julio 2004-Diciembre 2010
STA Customer Development, Customer Marketing June 2010
Marketing, Oral Care (Colgate Toothbrushes) Sr. Brand Manager July 2008
Marketing, Hair Care (Styling Aids) Associated Brand Manager July 2006
Marketing, Hair Care (Shampoos), Brand Assistant July 2004
Leadership of Global Projects for Toothbrushes Category (LATAM regional vision)
Global & Local Teamwork leadership
Annual Brand planning based on Company & brand objectives (Budget Review) & (Mid Year Review)
New Products & Promotional Grid Development & intern negotiation in order to achieve implementation.
Identify key initiatives in order to achieve SOM$ & Sell In growth
New Products Development
Global trends (IFF, Firmenich, Symrise)
Close communication with Customer Development monthly track on sales, New products, special pack implementations etc.
Market analysis discipline based on Nielsen, intern data, storechecks. Always searching to perfectly dominate the RE Dynamics, competitor activities, trends, etc. Identify Key opportunity areas in order to focus activities.
5 P Strategy Development & performance. NPDI, portfolio assortment by RE, ensure Price Strategy, Promotional skus, Distribution, Promotional Grid, Media.
Commercial Process: CBP
Objective setting & planning by RE: SS, Pharmacy, Traditional.
•Significant Value SOM points increase for TB business
•Marketing plan by RE leader searching for Extra Clean growth at Direct Trade (achieved) and in order to preempt competition and Premier Ultra leadership threat an Indirect trade (achieved not only preempting but we grew SOM being leader). For both Sell in and Sell out increase.
•Global Project leader for Extra Clean Revite working together with NY, China, Brazil and all LATAM countries.
•At Hair care category I achieved the Spray Caprice SOM growth despite the market tendence for this segment was falling.