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Tengo visión analítica, iniciativa propia y vasta experiencia en comunicación visual, marketing y desarrollo de proyectos que involucren soporte al punto de venta y potenciación de imagen corporativa. Estoy calificado para trabajar en equipo y negociar con clientes y proveedores.","rawText":"Mi nombre es Rafael y soy diseñador gráfico y técnico en arquitectura 3d. Tengo más de 20 años de experiencia en diseño de interiores y puesta en escena de vistas arquitectónicas. Además, he desarrollado proyectos que incluían el diseño de locales comerciales, espacios publicitarios dentro y fuera de tienda, modulación publicitaria, stands y POP's. En los últimos años he realizado proyectos de estandarización de tiendas, manejo de manuales de marca y campañas publicitarias. Tengo visión analítica, iniciativa propia y vasta experiencia en comunicación visual, marketing y desarrollo de proyectos que involucren soporte al punto de venta y potenciación de imagen corporativa. Estoy calificado para trabajar en equipo y negociar con clientes y proveedores.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/83ea1ccf0a38067cc6abe23c747b0a3f/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"FLUID STUDIO & DESIGN SAC
Director
2011 – a la fecha
Responsabilidades:
Desde el primer contacto con el cliente y venta de una solución acorde a sus necesidades. El desarrollo de los proyectos de imagen institucional los realizo recibiendo los planos del local o espacio a trabajar, elaborando una propuesta de distribución en planta para luego finalizar con las vistas en 3d del proyecto (interiores-fachada-mobiliario-fotomontaje). Una vez aprobado el proyecto, se realiza la presentación en formato impreso y digital (cd´s o dvd´s), el arte gráfico complementario, los planos de obra civil y mobiliario.
Logros: En el año 2012 empecé a brindar servicios de diseño y planificación en remodelaciones al Área de Mantenimiento del INEN (Instituto de Enfermedades Neoplásicas). Entre los proyectos realizados con el equipo del Instituto puedo destacar:
• Renovación del área de Emergencias y diseño de sala de espera.
• Diseño de la nueva área de quimioterapia y la sala de espera para familiares de pacientes.
• Diseño de prototipo de nuevo centro quirúrgico para renovar los nueve quirófanos existentes.
• Renovación de Sala de Recuperación post-operatoria.
• Renovación del área de Farmacia (interior y exterior) y las áreas de pasillos de consultorios externos.

MERINO SAC.
Especialista en Retail
2009 - 2011
Responsabilidades:
Durante los primeros meses trabajamos en base al store planning manual. Recibiendo los planos del local o tiendas a intervenir, elaborando una propuesta de distribución en planta para luego finalizar con las vistas en 3d del proyecto (interiores-fachada-fotomontaje). Cuando el proyecto comercial era finalmente aprobado, realizábamos los planos detallados de obra civil y mobiliario para el local.
Una vez consolidados como marca, propusimos un nuevo concepto de arquitectura en las tiendas, stands y módulos individuales, adaptando lineamientos de marca a una solución comercial más eficaz.
Logros:
• En el 2009 diseñamos tres tiendas (2 en Argentina y 1 en Chile) que marcaron el hito a seguir en cuanto al nuevo lineamiento comercial para HP. Esto trajo más trabajo para la agencia y a la vez un mayor ingreso al cliente por el alza de sus ventas.
• En el 2010 diseñamos y construimos el primer centro de experiencia para la educación (HP) en el mundo. El logro mayor consistió en obtener el presupuesto para el proyecto en base a las vistas en 3d que elaboramos. El showroom de HP es visitado hoy en día por ministros y autoridades del rubro educación de toda la región.
• En el 2011 cambiamos el formato de las tiendas HP por requerimiento del cliente. Creamos un lineamiento más adaptable a las campañas y productos que se lanzaban ese año y los subsiguientes. El estándar aún está en vigencia y se puede apreciar en el pabellón de HP en Saga de Jockey Plaza.

METACOLOR
Encargado de Soporte Publicitario
2007 - 2008
Responsabilidades:
Concepción y diseño de tienda en malls (también llamados “corners” para Saga y Ripley principalmente), muebles, stands y otras piezas para soporte publicitario en campañas, lanzamientos y/o eventos de diversas empresas. Venta de los proyectos a través de su previsualización con CGI (imágenes generadas por computadora), además de planos de construcción (para la cotización y armado) además del despiezado de cada módulo. Asistencia al área de producción y pre-prensa en el desarrollo de cada proyecto.
Logros:
• Adaptación y producción de dos campañas para Procter&Gamble de manera exitosa: Pantene Cronos y Grooming Center – Gillette. Ambos proyectos se concretaron en un 100% con la satisfacción de los ejecutivos a cargo a pesar de los plazos cortos para las entregas de los muebles.
• Adaptación y producción de la campaña para supermercados Fabric care de Procter&Gamble. Programa piloto para dos cadenas distintas de supermercados, con límite de tiempo para la entrega y problemas de espacio por sobreventas, se finalizó acorde al cronograma por tienda.

DYNAMIA ART & MEDIA
Director de Arte
Responsabilidades:
Contacto con el cliente y venta de una solución acorde a sus necesidades. Desarrollo de proyectos de imagen corporativa, arquitectura, soporte publicitario y web para diversas empresas. Seguimiento hasta la culminación de cada proyecto así como, asistencia personalizada ante eventualidades.
Logros:
• Creación de kioscos virtuales de preventa para los diarios Trome y Perú.21 (El Comercio). Ambos productos fueron llevados a ferias internacionales donde se exponía el crecimiento de los diarios desde su ingreso al mercado hasta las campañas de promoción actuales. Estos kioscos, sirvieron luego para que el área de ventas y promociones, incrementara el número de sponsors para sus eventos.
• Incrementar de manera significativa las visitas a la página web de la empresa Geyer-Kabel, diseñando, reconstruyendo e implementando nuevas utilidades para sus usuarios, como boletines de noticias, facilitando la búsqueda de productos y creando catálogos virtuales de los mismos.
• Desarrollar una nueva identidad corporativa a la ONG CIMA – Cordillera Azul, desde la papelería a la página web, traduciéndose en beneficio inmediato para la promoción y auspicio de nuevos proyectos del parque, así como influyó en la comunicación permanente entre las comunidades de la zona.

IMAGEN CREATIVA
Encargado de Soporte Publicitario
2000 - 2002
Responsabilidades:
Concepción y diseño de módulos y stands de soporte publicitario para diversas empresas. Desarrollo en 3d de proyectos arquitectónicos para la venta de los mismos a través de su previsualización con CGI (imágenes generadas por computadora). Asistencia al área de producción e impresiones en el desarrollo de cada concepto.
Logros:
• Transformar el área de diseño de módulos y stands en la empresa. La nueva metodología de trabajo trajo consecuencias inmediatas, la elaboración más pronta de los diseños permitió triplicar el personal de ventas y eso se tradujo en ingresos netos que ayudaron al crecimiento de la empresa.","rawText":"FLUID STUDIO & DESIGN SAC Director 2011 – a la fecha Responsabilidades: Desde el primer contacto con el cliente y venta de una solución acorde a sus necesidades. El desarrollo de los proyectos de imagen institucional los realizo recibiendo los planos del local o espacio a trabajar, elaborando una propuesta de distribución en planta para luego finalizar con las vistas en 3d del proyecto (interiores-fachada-mobiliario-fotomontaje). Una vez aprobado el proyecto, se realiza la presentación en formato impreso y digital (cd´s o dvd´s), el arte gráfico complementario, los planos de obra civil y mobiliario. Logros: En el año 2012 empecé a brindar servicios de diseño y planificación en remodelaciones al Área de Mantenimiento del INEN (Instituto de Enfermedades Neoplásicas). Entre los proyectos realizados con el equipo del Instituto puedo destacar: • Renovación del área de Emergencias y diseño de sala de espera. • Diseño de la nueva área de quimioterapia y la sala de espera para familiares de pacientes. • Diseño de prototipo de nuevo centro quirúrgico para renovar los nueve quirófanos existentes. • Renovación de Sala de Recuperación post-operatoria. • Renovación del área de Farmacia (interior y exterior) y las áreas de pasillos de consultorios externos. MERINO SAC. Especialista en Retail 2009 - 2011 Responsabilidades: Durante los primeros meses trabajamos en base al store planning manual. Recibiendo los planos del local o tiendas a intervenir, elaborando una propuesta de distribución en planta para luego finalizar con las vistas en 3d del proyecto (interiores-fachada-fotomontaje). Cuando el proyecto comercial era finalmente aprobado, realizábamos los planos detallados de obra civil y mobiliario para el local. Una vez consolidados como marca, propusimos un nuevo concepto de arquitectura en las tiendas, stands y módulos individuales, adaptando lineamientos de marca a una solución comercial más eficaz. Logros: • En el 2009 diseñamos tres tiendas (2 en Argentina y 1 en Chile) que marcaron el hito a seguir en cuanto al nuevo lineamiento comercial para HP. Esto trajo más trabajo para la agencia y a la vez un mayor ingreso al cliente por el alza de sus ventas. • En el 2010 diseñamos y construimos el primer centro de experiencia para la educación (HP) en el mundo. El logro mayor consistió en obtener el presupuesto para el proyecto en base a las vistas en 3d que elaboramos. El showroom de HP es visitado hoy en día por ministros y autoridades del rubro educación de toda la región. • En el 2011 cambiamos el formato de las tiendas HP por requerimiento del cliente. Creamos un lineamiento más adaptable a las campañas y productos que se lanzaban ese año y los subsiguientes. El estándar aún está en vigencia y se puede apreciar en el pabellón de HP en Saga de Jockey Plaza. METACOLOR Encargado de Soporte Publicitario 2007 - 2008 Responsabilidades: Concepción y diseño de tienda en malls (también llamados “corners” para Saga y Ripley principalmente), muebles, stands y otras piezas para soporte publicitario en campañas, lanzamientos y/o eventos de diversas empresas. Venta de los proyectos a través de su previsualización con CGI (imágenes generadas por computadora), además de planos de construcción (para la cotización y armado) además del despiezado de cada módulo. Asistencia al área de producción y pre-prensa en el desarrollo de cada proyecto. Logros: • Adaptación y producción de dos campañas para Procter&Gamble de manera exitosa: Pantene Cronos y Grooming Center – Gillette. Ambos proyectos se concretaron en un 100% con la satisfacción de los ejecutivos a cargo a pesar de los plazos cortos para las entregas de los muebles. • Adaptación y producción de la campaña para supermercados Fabric care de Procter&Gamble. Programa piloto para dos cadenas distintas de supermercados, con límite de tiempo para la entrega y problemas de espacio por sobreventas, se finalizó acorde al cronograma por tienda. DYNAMIA ART & MEDIA Director de Arte Responsabilidades: Contacto con el cliente y venta de una solución acorde a sus necesidades. Desarrollo de proyectos de imagen corporativa, arquitectura, soporte publicitario y web para diversas empresas. Seguimiento hasta la culminación de cada proyecto así como, asistencia personalizada ante eventualidades. Logros: • Creación de kioscos virtuales de preventa para los diarios Trome y Perú.21 (El Comercio). Ambos productos fueron llevados a ferias internacionales donde se exponía el crecimiento de los diarios desde su ingreso al mercado hasta las campañas de promoción actuales. Estos kioscos, sirvieron luego para que el área de ventas y promociones, incrementara el número de sponsors para sus eventos. • Incrementar de manera significativa las visitas a la página web de la empresa Geyer-Kabel, diseñando, reconstruyendo e implementando nuevas utilidades para sus usuarios, como boletines de noticias, facilitando la búsqueda de productos y creando catálogos virtuales de los mismos. • Desarrollar una nueva identidad corporativa a la ONG CIMA – Cordillera Azul, desde la papelería a la página web, traduciéndose en beneficio inmediato para la promoción y auspicio de nuevos proyectos del parque, así como influyó en la comunicación permanente entre las comunidades de la zona. IMAGEN CREATIVA Encargado de Soporte Publicitario 2000 - 2002 Responsabilidades: Concepción y diseño de módulos y stands de soporte publicitario para diversas empresas. Desarrollo en 3d de proyectos arquitectónicos para la venta de los mismos a través de su previsualización con CGI (imágenes generadas por computadora). Asistencia al área de producción e impresiones en el desarrollo de cada concepto. Logros: • Transformar el área de diseño de módulos y stands en la empresa. La nueva metodología de trabajo trajo consecuencias inmediatas, la elaboración más pronta de los diseños permitió triplicar el personal de ventas y eso se tradujo en ingresos netos que ayudaron al crecimiento de la empresa.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/83ea1ccf0a38067cc6abe23c747b0a3f/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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