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Consultora en Gestión de Talento Humano con más de 15 años liderando procesos de selección, desarrollo y fidelización de talento en sectores como salud, belleza, educación, financiero, marketing digital, industrial y tecnología.
Experta en reclutamiento estratégico, metodologías por competencias, evaluación psicotécnica y digitalización de procesos. He ayudado a empresas en Colombia y LATAM a construir equipos remotos y presenciales de alto impacto, utilizando herramientas como LinkedIn Recruiter, pruebas DISC, 16PF, Excel avanzado y plataformas digitales.","rawText":"Hola, cordial saludo, bienvenida/o a mi perfil. Mi nombre es Claudia Córdoba. Quiero ser parte de tu proyecto. Consultora en Gestión de Talento Humano con más de 15 años liderando procesos de selección, desarrollo y fidelización de talento en sectores como salud, belleza, educación, financiero, marketing digital, industrial y tecnología. Experta en reclutamiento estratégico, metodologías por competencias, evaluación psicotécnica y digitalización de procesos. He ayudado a empresas en Colombia y LATAM a construir equipos remotos y presenciales de alto impacto, utilizando herramientas como LinkedIn Recruiter, pruebas DISC, 16PF, Excel avanzado y plataformas digitales.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/844107e436698a474a2f3c4ac4a736ce/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Acerca de mis Proyectos:

Reclutamiento para Empresa Comercial de Productos Saludables (Cali). Selección exitosa de perfiles en retail (auxiliar de tienda, cajeras, tiendas) con un 95% de retención a 6 meses.

Selección remota para empresa Comercial de Productos de Belleza (Bogotá). Procesos remotos desde atracción hasta entrevistas virtuales, reduciendo tiempo de contratación en un 40%.

Headhunting en sectore Industrial. Atracción de perfiles ejecutivos y estratégicos con tasa de éxito del 80% en contratación y cumplimiento cultural.

Servicios y habilidades
Reclutamiento especializado para roles operativos, técnicos y gerenciales.
Evaluación por competencias: entrevistas estructuradas, pruebas psicotécnicas DISC, 16PF, Rápidez perceptiva, Excel, Inglés, Ventas.
Head hunting para perfiles estratégicos (Administrativos, Financieros, Marketing, Managers).
Selección remota + onboarding + acompañamiento post-contratación.
Asesorías corporativas y capacitaciones en: comunicación, liderazgo, evaluación por competencias.

Propuesta de valor
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Ao longo da nossa jornada, tivemos o privilégio de construir parcerias sólidas e entregar resultados que não apenas cumprem metas, mas que impulsionam negócios para o próximo nível. Abaixo, detalhamos algumas dessas histórias. 1. Gestão de Marketing e Performance | Preparatório Concursos Período: Janeiro 2020 - Presente O Desafio: O cliente, uma marca de conteúdo para concursos públicos, precisava se estabelecer no mercado digital, construir autoridade e transformar seguidores em alunos pagantes. A concorrência era alta e a marca precisava de uma identidade forte e um funil de vendas eficaz. Nossa Solução: - Branding & Identidade Visual: Criamos do zero a identidade visual completa (logo, cores, tipografia) para transmitir confiança e profissionalismo. - Estratégia de Conteúdo: Desenvolvemos um calendário editorial para Instagram, Blog e YouTube, com conteúdo educativo, motivacional e focado em resolver as dores dos concurseiros. - Tráfego Pago (Google & Meta Ads): Estruturamos campanhas de alta segmentação para captação de leads (com iscas digitais como eBooks e simulados) e campanhas de remarketing para conversão em cursos. - Desenvolvimento Web: Criamos o site institucional e landing pages otimizadas para conversão, com foco em SEO para ranqueamento orgânico. Cases de Sucesso: Crescimento de 40% nas matrículas pagas mês a mês após a implementação das campanhas de Google Ads. Geração de mais de 5.000 leads qualificados no primeiro semestre através de funis com iscas digitais. A marca se tornou uma referência reconhecida em seu nicho, com alto engajamento e uma comunidade fiel. 2. Estruturação de Marketing Digital | Analisys Clinic Período: Janeiro 2022 - Fevereiro 2023 O Desafio: Uma clínica de saúde precisava construir sua presença digital do zero, atrair pacientes para a unidade física e se posicionar como uma autoridade em sua área, transmitindo confiança e cuidado. Nossa Solução: - Branding Sensível: Desenvolvemos uma identidade visual que refletia profissionalismo, tecnologia e acolhimento. - Gestão de Redes Sociais: Criamos uma linha editorial focada em conteúdo informativo e educativo, quebrando objeções e construindo uma comunidade de seguidores engajados. - Tráfego Local (Local Ads): Implementamos campanhas de Meta Ads e Google Ads com segmentação geográfica precisa (geotargeting) para atrair pacientes na região da clínica. - Automação de Atendimento: Configuramos fluxos de comunicação via WhatsApp para agilizar o agendamento de consultas e o relacionamento com os pacientes. Cases de Sucesso: Aumento de 60% no número de agendamentos provenientes dos canais digitais em 6 meses. Redução de 35% no Custo por Lead (CPL) para agendamentos através da otimização contínua das campanhas. A clínica se tornou a mais bem avaliada no Google Business Profile em sua localidade. 3. Lançamento e Escala de E-commerce | Marca de Moda Local O Desafio: Uma nova marca de moda precisava lançar seu e-commerce e competir em um mercado saturado, com um orçamento de marketing limitado. O objetivo era gerar vendas e construir uma base de clientes leais. Nossa Solução: - Estratégia de Lançamento: Criamos uma campanha de "awareness" (reconhecimento) seguida por uma campanha de conversão agressiva no Instagram e Facebook. - Criativos de Alto Impacto: Produzimos fotos e vídeos que destacavam a qualidade e o diferencial dos produtos, gerando desejo e conexão emocional. - Funil de Vendas no E-commerce: Implementamos um funil completo, com campanhas de prospecção (públicos de interesse e lookalikes) e remarketing dinâmico para carrinhos abandonados e visitantes do site. Cases de Sucesso: A marca atingiu R$ 30.000 em faturamento mensal em apenas 90 dias após o lançamento. Alcançamos um ROAS (Retorno sobre o Investimento em Publicidade) médio de 5.5x, provando a eficiência das campanhas. Construímos uma base com mais de 1.000 clientes no primeiro semestre de operação. Credenciais e Certificações Nossa expertise técnica é continuamente validada pelas principais plataformas do mercado. 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