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He desarrollado dos empresas desde cero (startups), creando y haciendo crecer las redes de clientes y de distribución, así como desarrollé equipos sólidos y comprometidos. Como consultor, he asesorado a empresas en diferentes etapas, con especial atención al mercado de la oftalmología.

Tengo una licenciatura en marketing y una maestría en administración de empresas. Además, poseo diplomados en planificación estratégica y marketing digital. Soy hablante nativa del español (Latinoamérica) y domino el inglés.","rawText":"Soy una profesional en marketing y ventas, especializada en las ciencias de la salud (farma, OTC y dispositivos médicos), que ha creado y ejecutado estrategias comerciales eficaces, logrando maximizar la rentabilidad y reconocimiento de las marcas a mi cargo. Mi amplia experiencia y extensos análisis de datos, me han permitido ofrecer soluciones de impacto, acordes con los retos específicos del mercado, logrando ayudar a las organizaciones a crecer en un entorno competitivo. He desarrollado dos empresas desde cero (startups), creando y haciendo crecer las redes de clientes y de distribución, así como desarrollé equipos sólidos y comprometidos. Como consultor, he asesorado a empresas en diferentes etapas, con especial atención al mercado de la oftalmología. Tengo una licenciatura en marketing y una maestría en administración de empresas. Además, poseo diplomados en planificación estratégica y marketing digital. Soy hablante nativa del español (Latinoamérica) y domino el inglés.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/86ab78dc95801f085f0afc31db2c299f/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Consultora independiente Enero 2021 a la fecha
Asesora de empresas orientadas a la salud, desde etapas tempranas como para las ya bien establecidas, ofreciendo una amplia gama de servicios de consultoría: estrategia del negocio, desarrollo de la organización de ventas, estrategia de marketing, desarrollo comercial de mercados, posiciones interinas, lanzamiento de nuevos productos. Experiencia relevante en el arranque de nuevas empresas y todos los temas relacionados con su implementación.

MACUHEALTH - Dir. Comercial y Desarrollo de Negocios 2016 – 2020
•A cargo de la dirección comercial y operativa, organización e inicio de operaciones de MacuHealth en México, compañía basada en Estados Unidos, enfocada en suplementos alimenticios para oftalmología y neurología
•Responsable por el desarrollo de la estructura, resultados de la operación y contribución del negocio en el país, así como por los objetivos estratégicos de mediano y largo plazo. También a cargo de las actividades regulatorias y logísticas de la compañía
•Conformación de paneles de asesores, con líderes de opinión y talentos emergentes en Retina, con el que se difundió la información científica de la marca, se convenció a los médicos sobre sus beneficios y se incrementó la prescripción año tras año
•Manejé el equipo que se redujo de 13 a 11 personas en marzo de 2020; plan de ventas cumplido al 116% hasta agosto.
•Alcance de rentabilidad al inicio del tercer año de operaciones, considerando que solo se manejaban 2 SKU´s
•Se obtuvo la posición # 3 en el mercado (valores-IMS) a los cuatro años de operación

LABORATORIOS THÉA - Country Manager 2013 - 2015
•Responsable por la dirección general, operación comercial y logística, organización, estructura e inicio de operaciones de la empresa en el país (compañía farmacéutica de origen francés, especializada en oftalmología)
•Desarrollo del plan estratégico del negocio a mediano y largo plazo. Establecimiento del plan anual de ventas y del negocio, gastos de la subsidiaria, así como las bases y seguimiento de los KPI´s
•Definición y relacionamiento con los socios de negocio que apoyarían en sus inicios (externos): RRHH, Legal, Contabilidad y Finanzas, TI, Importación, Agentes Aduanales, Asuntos Regulatorios, Distribución y Logística
•Creé y estructuré la compañía desde cero en un periodo de 10 meses, consolidando un equipo comercial y administrativo totalmente integrado, lo que hizo a Théa 100% operacional
•Conformé distintos advisory boards (por sub-especialidad), contando solo con líderes de opinión, que colaboraron en lanzamientos exitosos para cada una de las nuevas marcas, gracias a mi amplia experiencia en el manejo de estas relaciones
•Cobertura de ventas por arriba del plan original (12% en 2015), gracias a las actividades científicas realizadas con anticipación y el aval de los KOL´s

IQVIA (Quintiles) - Dir. de Unidad de Negocios 2011 – 2013
•Responsable por evaluar la factibilidad de los productos de compañías de distintos países, interesadas en comercializarlos en México, así como la negociación con sus corporativos para la definición de su portafolio para el país
•Dirección de la fuerza de ventas, mercadotecnia, logística, asuntos regulatorios y administración de los negocios a mi cargo (SIFI - productos oftálmicos/ Sinclair - productos dermatológicos/ Andrómaco - productos dermatológicos)
•Reestructuré la operación de ambas divisiones, definición de estrategia y reorganización del grupo comercial, en un mes
•Logré un desempeño significativo en las cuentas clave, lo que resultó en un crecimiento anual en ventas del 10%
•Mes a mes, durante 2012, obtuve un crecimiento continuo en la participación de mercado y tendencia de ventas (IMS)

BAUSCH + LOMB - Directora Comercial Farma 2008 – 2010
•Responsabilidad completa por el P&L y las áreas de Ventas y Marketing
•Se alcanzaron los objetivos de penetración y participación del nuevo antiinflamatorio + antibiótico a mi cargo, antes de un año
• Se obtuvo la inclusión de dos claves en cuadro básico del ISSSTE
• Establecimiento de un sistema de medición de la efectividad de la fuerza de ventas formal y confiable, que representó el inicio de la automatización de la fuerza de ventas

BAUSCH + LOMB - Directora Comercial Farma y OTC 2006 – 2007
•Responsable por las ventas y mercadotecnia de los productos éticos (antibióticos, lubricantes, antiinflamatorios) y OTC
•A cargo del P&L de las unidades de negocio
•Relanzamiento de los productos Nutricionales luego de un año fuera del mercado (estratégicos globalmente), logrando el 10% de participación en solo 8 meses
•Luego del retiro mundial de uno de los productos líderes de B+L, México se ubicó entre las tres mejores subsidiarias en implementar acciones dedicado a orientar, desarrollar y coordinar el plan estratégico que llevó a la empresa a una ejecución exitosa
BAUSCH + LOMB - Directora Comercial OTC 2003 – 2005
•Responsable por el P&L del negocio y Marketing y Ventas (Cuentas Clave, Category Management y Trade Marketing)
•En 2005, recibí la responsabilidad de las ventas de Ocuvite (suplemento para los ojos), que cambió su estado regulatorio de medicamento a OTC, logrando una cobertura del 130% sobre el plan de ventas.
•Implementé acciones en supermercados, clubes de precios y cadenas de farmacias, que permitieron a la empresa lograr un crecimiento de 6.3% en participación de mercado, en solo un año, y mantuvo la posición de líder de soluciones
•En 2004 lancé un lente de contacto de nueva tecnología, desarrollando exitosos programas de fidelización de pacientes, con el objetivo de incrementar el tráfico hacia las ópticas

*","rawText":"Consultora independiente Enero 2021 a la fecha Asesora de empresas orientadas a la salud, desde etapas tempranas como para las ya bien establecidas, ofreciendo una amplia gama de servicios de consultoría: estrategia del negocio, desarrollo de la organización de ventas, estrategia de marketing, desarrollo comercial de mercados, posiciones interinas, lanzamiento de nuevos productos. Experiencia relevante en el arranque de nuevas empresas y todos los temas relacionados con su implementación. MACUHEALTH - Dir. Comercial y Desarrollo de Negocios 2016 – 2020 •A cargo de la dirección comercial y operativa, organización e inicio de operaciones de MacuHealth en México, compañía basada en Estados Unidos, enfocada en suplementos alimenticios para oftalmología y neurología •Responsable por el desarrollo de la estructura, resultados de la operación y contribución del negocio en el país, así como por los objetivos estratégicos de mediano y largo plazo. También a cargo de las actividades regulatorias y logísticas de la compañía •Conformación de paneles de asesores, con líderes de opinión y talentos emergentes en Retina, con el que se difundió la información científica de la marca, se convenció a los médicos sobre sus beneficios y se incrementó la prescripción año tras año •Manejé el equipo que se redujo de 13 a 11 personas en marzo de 2020; plan de ventas cumplido al 116% hasta agosto. •Alcance de rentabilidad al inicio del tercer año de operaciones, considerando que solo se manejaban 2 SKU´s •Se obtuvo la posición # 3 en el mercado (valores-IMS) a los cuatro años de operación LABORATORIOS THÉA - Country Manager 2013 - 2015 •Responsable por la dirección general, operación comercial y logística, organización, estructura e inicio de operaciones de la empresa en el país (compañía farmacéutica de origen francés, especializada en oftalmología) •Desarrollo del plan estratégico del negocio a mediano y largo plazo. Establecimiento del plan anual de ventas y del negocio, gastos de la subsidiaria, así como las bases y seguimiento de los KPI´s •Definición y relacionamiento con los socios de negocio que apoyarían en sus inicios (externos): RRHH, Legal, Contabilidad y Finanzas, TI, Importación, Agentes Aduanales, Asuntos Regulatorios, Distribución y Logística •Creé y estructuré la compañía desde cero en un periodo de 10 meses, consolidando un equipo comercial y administrativo totalmente integrado, lo que hizo a Théa 100% operacional •Conformé distintos advisory boards (por sub-especialidad), contando solo con líderes de opinión, que colaboraron en lanzamientos exitosos para cada una de las nuevas marcas, gracias a mi amplia experiencia en el manejo de estas relaciones •Cobertura de ventas por arriba del plan original (12% en 2015), gracias a las actividades científicas realizadas con anticipación y el aval de los KOL´s IQVIA (Quintiles) - Dir. de Unidad de Negocios 2011 – 2013 •Responsable por evaluar la factibilidad de los productos de compañías de distintos países, interesadas en comercializarlos en México, así como la negociación con sus corporativos para la definición de su portafolio para el país •Dirección de la fuerza de ventas, mercadotecnia, logística, asuntos regulatorios y administración de los negocios a mi cargo (SIFI - productos oftálmicos/ Sinclair - productos dermatológicos/ Andrómaco - productos dermatológicos) •Reestructuré la operación de ambas divisiones, definición de estrategia y reorganización del grupo comercial, en un mes •Logré un desempeño significativo en las cuentas clave, lo que resultó en un crecimiento anual en ventas del 10% •Mes a mes, durante 2012, obtuve un crecimiento continuo en la participación de mercado y tendencia de ventas (IMS) BAUSCH + LOMB - Directora Comercial Farma 2008 – 2010 •Responsabilidad completa por el P&L y las áreas de Ventas y Marketing •Se alcanzaron los objetivos de penetración y participación del nuevo antiinflamatorio + antibiótico a mi cargo, antes de un año • Se obtuvo la inclusión de dos claves en cuadro básico del ISSSTE • Establecimiento de un sistema de medición de la efectividad de la fuerza de ventas formal y confiable, que representó el inicio de la automatización de la fuerza de ventas BAUSCH + LOMB - Directora Comercial Farma y OTC 2006 – 2007 •Responsable por las ventas y mercadotecnia de los productos éticos (antibióticos, lubricantes, antiinflamatorios) y OTC •A cargo del P&L de las unidades de negocio •Relanzamiento de los productos Nutricionales luego de un año fuera del mercado (estratégicos globalmente), logrando el 10% de participación en solo 8 meses •Luego del retiro mundial de uno de los productos líderes de B+L, México se ubicó entre las tres mejores subsidiarias en implementar acciones dedicado a orientar, desarrollar y coordinar el plan estratégico que llevó a la empresa a una ejecución exitosa BAUSCH + LOMB - Directora Comercial OTC 2003 – 2005 •Responsable por el P&L del negocio y Marketing y Ventas (Cuentas Clave, Category Management y Trade Marketing) •En 2005, recibí la responsabilidad de las ventas de Ocuvite (suplemento para los ojos), que cambió su estado regulatorio de medicamento a OTC, logrando una cobertura del 130% sobre el plan de ventas. •Implementé acciones en supermercados, clubes de precios y cadenas de farmacias, que permitieron a la empresa lograr un crecimiento de 6.3% en participación de mercado, en solo un año, y mantuvo la posición de líder de soluciones •En 2004 lancé un lente de contacto de nueva tecnología, desarrollando exitosos programas de fidelización de pacientes, con el objetivo de incrementar el tráfico hacia las ópticas *","canEdit":false,"editUrl":"https://www.workana.com/freelancer/86ab78dc95801f085f0afc31db2c299f/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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